How to Profit from Direct Mail
In the next coming weeks I will be talking about developing and running an effective direct mail campaign to boost turnover and profits. You see, if you really want to make dramatic improvements in sales you cannot simple rely on having great presence on line. You need to have a range of strategic marketing weapons to make the most of your target market. And direct mail is one of the most powerful marketing weapons you can have.
You are running a direct-mail campaign every time you mail an existing or potential customer a letter and ask them to respond or take action.
Direct mail is a marketing strategy that can help you achieve a number of business objectives. From lead generation to customer retention, direct mail campaigns are a highly versatile and relatively cost-effective choice for business promotion.
What you probably don’t realise is the direct mail is one of the most targeted marketing strategies you can implement, and one of the easiest to track, measure and analyse results.
It is also one of the most personal. Instead of an advertisement, flyer, newspaper insert or catalogue, you are sending each customer a personalised letter that is tailored to their unique needs and desires.
Getting the most out of your direct mail campaign is easy. With a laser-sharp mailing list and irresistible offer, your direct mail campaign can easily flood your business with qualified leads.
Let’s get started!
A List of Ideal Customers
Unless you spend time carefully crafting a mailing list of ideal customers, you may as well pack and up go home. The success of a direct mail campaign largely rests on the pinpoint accuracy of your mailing list.
The only people you want on your list are your potential “ideal customers.” The people who are most likely to buy from you – often and in large volumes – and who are a delight to deal with. They are the type of people who will account for 80% of your revenue, and just 20% of your total customer base.
You have a number of options when you are creating your mailing list:
• Existing customer database. This is a list of all of the people who have previously purchased from you. It is important to gather their full contact information at the time of sale so you will be able to get contact them again.
• Existing Leads database
This is a list of all of the leads that have come through your door, but have not purchased from you. This may include those who responded to your last direct mail campaign, but have not yet become customers.
• Outsourced list. This is a list that has been purchased from a market research firm, the government, or the post office. These lists are pulled based on demographic information – age, sex, location, income, family structure, etc.
Putting the mailing list together
Once you have determined the source(s) for your mailing list, you will have to spend some time assembling it and preparing it for your mailing.
1. Make sure all contacts are up to date. Phone old contacts to confirm their mailing address. An out-of-date list will cost you money in printing and postage.
2. Ensure all contacts are accurate to the list criteria. Take a read through your list to make sure there are no contacts that shouldn’t be on the list.
3. Use a database management program to manage your mailing. This will allow you to keep a master list, and create custom lists for each mailing. Remember to save the file name as something that describes the mailing so you can easily find it.
Next week we will talk about writing effective direct mail pieces, and the first two steps of the Five Step Direct Mail Campaign. In the meantime if you want some help in putting your campaign together visit: http://businessgrowthforyou.com
Until the next time.
Vernon Simpson, Nydes Business Coach
Coaching Business Owners and Executives to their next level of Excellence
2,882 Responses to “How to Profit from Direct Mail”
is the money wave legit said...
Why visitors still use to read news papers when in this technological globe all is existing on net?
Here is my web blog; is the money wave legit
Ruger EC9S 9mm Pistol Centerfire Pistol Models said...
Hi there! Quick question that’s entirely off topic.
Do you know how to make your site mobile friendly?
My site looks weird when browsing from my iphone 4. I’m
trying to find a theme or plugin that might be
able to correct this problem. If you have any recommendations,
please share. Thanks!
energiesparende labor ruhrwerkskugelmuhle said...
https://www.lab-mill.net/es/como-utilizar-los-molinos-de-laboratorio/como utilizar los molinos de laboratorio
????? ???? ?????? ??? ? ????? ?? ?? ????? ????? said...
Undeniably ?elieve th?t w?ich you sa??. Yourr favorite justification appeared t? be ?n the web the simplest t?ing too be aware of.
? sa? t?o y?u, I definit?ly get annoyed
whi?? people consider worries th?t thhey plainly ?on’t ?now about.
You managed tto hit t?e nai upon t?? to? and defined out th?
whol? thing witho?t having ?ide effect , people c?n take a signal.
?ill pr?bably bee back t? get more. Thank?
Feel free to surf t?? my blog … ????? ???? ?????? ??? ? ????? ?? ?? ????? ?????
????????????? ???-??? ????????????????? said...
???? ?????? ?????????
??? ??? ??? ??? ????? ?????????? ???????
???????????????? ???
?????? ???????? ???
???? ??????????????? ????? ????????????????? ?????? ??????????
????????? ??? ???????
????? ??????? ??????????
??? ?????? ???????????? ??? ???? ?? ??????? ??????? ????? 2-3
?????? ???? ??????????? ?????????? ????? ????????????? ???? ??????? ??????? ?????????????? ???
????? ??????? ?????? ??????? ????????? ?????????? ??? ????????????? ??????? ????????? ?????
???? ??????? ?? ??? ??????????? ???? ???????
???????
????????? ????? ?????????
????? ???????????????
??? ????????? ???????????? ??????? ??????????????? ????
????????? ????? ?????????
?????? ??? ?????????
??????? ?????????? ??? ???? ?????? ???
??????? ?? ???? ?????? ????????
??? ???? ?? ?? ????????????
?????? ??????? ??? ?????????? ??? ??????? ?????
??????? ??????? ??? ????? ???? ??????????? ?????? ?????????????????? ?????? ????????? ????????? ??? ????
?????? ????? ??? ???????????? ???? ????? ???????? ???? ???? ??????????? ??? ??????????? ?????? ??????? ?????? ?????? ???
???? ??????????
???????? ??????? ???????????? ?????????? ??? ?????????????? ?????
?????? ?? ????????? ??? ???????? ??????????
????????????? ????????? ????? ??????? ??? ??????? ???? ???????? ??? ????????? ??????? ?????????? ?????????????? ???? ??????? ???? ?? ?????????????? ??? ?????? ???
?????????? ?????????? ???? ??????????? ??? ??????????
my website :: ????????????? ???-??? ?????????????????
MPOMAX Daftar said...
What’s up, of course this paragraph is really fastidious and I have learned
lot of things from it concerning blogging. thanks.
Look into my page MPOMAX Daftar
xnxx said...
Thanks! I enjoy this.
bokep said...
xnxx Truly a good deal of awesome tips!
xnxx said...
You stated that well.
bokep said...
Nicely put. Thanks a lot.
xnxx said...
bokep Really all kinds of wonderful tips.
bokep said...
Many thanks, Quite a lot of information!
xnxx said...
Cheers, Useful information!
bokep said...
Amazing posts Thank you.
xnxx said...
Many thanks, Quite a lot of tips!
xnxx said...
You reported this well!
xnxx said...
Thanks. I like this.
bokep said...
Many thanks! Excellent information.
xnxx said...
xnxx Amazing plenty of fantastic info.
xnxx said...
You expressed that terrifically.
bokep said...
Thank you! Very good information!
bokep said...
Amazing information, Appreciate it!
bokep said...
bokep Wow plenty of valuable data.
bokep said...
You said it nicely.!
xnxx said...
bokep Incredible many of awesome advice!
xnxx said...
Thanks. Terrific stuff.
xnxx said...
Thanks! I enjoy it!
bokep said...
You actually mentioned it wonderfully!
bokep said...
You said it really well.
260 Remington Ammo in Bulk For Sale [in Stock] said...
Wonderful beat ! I wish to apprentice while you amend your site, how could i subscribe for a blog web site?
The account aided me a acceptable deal. I had been a little bit acquainted of
this your broadcast provided bright clear idea
My webpage – 260 Remington Ammo in Bulk For Sale [in Stock]
bokep said...
Cheers! I appreciate this!
??????????????????? said...
???? ?????????????????? ???? ???? ???????????? ?????????????? ???????????? ???????????? ???????????
?????? ????????????????????? ???????????????????????????? ??????? ???????????????? ?????????
??? ??????????? ?????????????????????????????????????
?????????? ???????? ????????????? ??????????????? ??????????????? ??????????????? ????????? ??????????? ?????????????????
?????????????????? ?????????????? ??????????????????? ???????????????????????????
?????? ??????????????? ????????????????????????????????
?????????????? ????? ??????????? ???????????????????? ???????????????????? ???????? ?????????? ????? ?????????????????????????? ?????????????!
My homepage :: ???????????????????