Generate an Unlimited Amount of Leads for Your Business- Part 3
For the last two weeks we have been looking at the right processes for generating unlimited amount of leads. This week we will examine how to get more leads from your existing strategies.
The first thing I have to say about this part is that increasing your lead generation doesn’t necessarily mean diving in and implementing an expensive array of new marketing strategies. Marketing and customer outreach for the purpose of lead generation can be inexpensive, and bring a high return on investment. You are likely already implementing many of these strategies. With a little tweaking or refinement, you can easily double your leads, and ensure they are more qualified. Here are some popular ways to generate quality leads:
Direct Mail to Your Ideal Customers
Direct mail is one of the fastest and most effective ways to generate leads that will build your business. It’s a simple strategy –in fact, you’re probably already reaching out to potential clients through direct mail letters with enticing offers. The secret to doubling your results is to craft your direct mail campaigns specifically for a highly targeted audience of your ideal customers.
Your ideal customers are the people who will buy the most of your products or services. They are the customers who will buy from you over and over again, and refer your business to their friends. They are the group of 20% of your clients who make up 80% of your revenue.
Identify your ideal customers.
Who are your ideal customers? What is their age, sex, income, location and purchase motivation? Where do they live? How do they spend their money? Be as specific as possible.
Once you have identified who your ideal customers are, you can begin to determine how you can go about reaching them. Will you mail to households or apartment buildings? Families or retirees? Direct mail lists are available for purchase from a wide range of companies, and can be segregated into a variety of demographic and sociographic categories.
Craft a special offer.
Create an offer that’s too good to refuse – not for your entire target market, but for your ideal customer. How can you cater to their unique needs and wants? What will be irresistible for them?
For example, if you operate a furniture store, your target market is a broad range of people. However, if you are targeting young families, your offer will be much different than one you may craft for empty-nesters.
Court them for their business.
Don’t stop at a single mail-out. Sometimes people will throw your letter away two or three times before they are motivated to act. Treat your direct mail campaign like a courtship, and understand that it will happen over time.
First send a letter introducing yourself, and your irresistible offer. Then follow up on a monthly basis with additional letters, newsletters, offers, or flyers. Repetition and reinforcement of your presence is how your customer will go from saying, “who is this company” to “I buy from this company.”
Advertise for lead generation
Statistics show that nearly 50% of all purchase decisions are motivated by advertising. It can also be a relatively cost effective way of generating leads. We’ve already discussed the importance of ensuring your advertisements are purpose-focused. The general purpose of most advertisements is to increase sales – which starts with leads. However , ads that are created solely for lead generation – that is, to get the customers to pick up the phone or walk in the store – are a category of their own.
Lead generation ads are simply designed and create a sense of curiosity or mystery. Often, they feature an almost unbelievable offer. Their purpose is not to convince the customer to buy, but to contact the business for more information.
As always, when you are targeting your ideal audience, you’ll need to ensure that your ads are placed prominently in publications that audience reads. This doesn’t mean you have to fork over the cash for expensive display ads. Inexpensive advertising in e-mail newsletters, classifieds, and the yellow pages are very effective for lead generation.
Next week I will provide you with some top tips for lead generation advertising
Until the next time
Vernon Simpson, Nydes Business Coach,
Coaching Business Owners and Executives to their next level of Excellence
92 Responses to “Generate an Unlimited Amount of Leads for Your Business- Part 3”
cheap louis vuitton online said...
I just wanted to thank you for the fast service. and even they look great. I received them a day earlier than expected. much I will definitely continue to buy from this site. regardless I will recommend this site to my friends. Thanks!
cheap louis vuitton online https://www.cheapreallouisvuitton.com/
cheap real jordans said...
I just wanted to thank you for the fast service. and they look great. I received them a day earlier than expected. decline I will definitely continue to buy from this site. in any event I will recommend this site to my friends. Thanks!
cheap real jordans https://www.cheaprealjordan.com/
louis vuitton outlet online said...
I just wanted to thank you for the fast service. to they look great. I received them a day earlier than expected. decline I will definitely continue to buy from this site. you decide I will recommend this site to my friends. Thanks!
louis vuitton outlet online https://www.bestlouisvuittonoutlet.com/
cheap louis vuitton handbags said...
Read reviews and was a little hesitant since I had already inputted my order. or maybe a but thank god, I had no issues. particularly received item in a timely matter, they are in new condition. manner in which so happy I made the purchase. Will be definitely be purchasing again.
cheap louis vuitton handbags https://www.cheaplouisvuittonsale.com/
cheap louis vuitton said...
Read reviews and was a little hesitant since I had already inputted my order. also known as but thank god, I had no issues. choose the received item in a timely matter, they are in new condition. in any event so happy I made the purchase. Will be definitely be purchasing again.
cheap louis vuitton https://www.louisvuittonsoutletonline.com/
hermes said...
Thank you so much for providing individuals with an exceptionally spectacular possiblity to read in detail from this site. It really is very great and full of amusement for me personally and my office colleagues to visit your website the equivalent of three times in one week to see the newest tips you have. And of course, I am usually motivated with the awesome techniques you serve. Certain 1 areas in this post are in reality the most suitable I’ve had.
fear of god essentials hoodie said...
I and my guys happened to be looking through the best helpful tips located on the website then instantly developed an awful suspicion I never expressed respect to the web site owner for those techniques. All of the ladies were definitely certainly excited to learn all of them and have actually been taking advantage of them. Many thanks for being quite considerate and for going for this form of decent issues most people are really wanting to understand about. My honest apologies for not expressing appreciation to sooner.
kyrie 8 said...
My spouse and i felt satisfied when Ervin could deal with his preliminary research using the ideas he received while using the weblog. It is now and again perplexing to just happen to be giving freely concepts that many other people could have been making money from. So we recognize we have the website owner to appreciate for that. The main explanations you have made, the simple website menu, the relationships you can make it possible to promote – it’s mostly amazing, and it’s really facilitating our son and our family believe that this article is satisfying, which is certainly tremendously pressing. Thank you for everything!
golden goose said...
Thank you a lot for giving everyone such a special possiblity to check tips from this site. It is always so fantastic and stuffed with fun for me personally and my office fellow workers to visit your blog at the least 3 times every week to read the latest secrets you will have. And indeed, I’m also at all times contented for the terrific tactics served by you. Selected 4 tips on this page are undeniably the most beneficial we’ve had.
supreme hoodie said...
I enjoy you because of all your valuable work on this site. Ellie take interest in setting aside time for research and it’s really easy to understand why. My partner and i learn all about the powerful means you render insightful thoughts on this blog and even increase response from some others about this area of interest while our own girl is discovering a lot. Take pleasure in the remaining portion of the new year. Your performing a fabulous job.
golden goose superstar sneakers said...
After I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any method you can remove me from that service? Thanks!
bape outlet said...
My husband and i have been now relieved Albert managed to do his web research using the precious recommendations he had from your very own blog. It is now and again perplexing just to continually be giving freely concepts which often some people have been making money from. We discover we’ve got you to thank for this. The entire explanations you’ve made, the simple site navigation, the friendships you will help to create – it’s got everything exceptional, and it is facilitating our son and us believe that the issue is cool, and that is exceedingly indispensable. Thank you for the whole thing!
golden goose outlet said...
https://dostavka-rakov.com.ua/blog/item/12-fans-to-pay-tribute?start=184000
off white hoodie outlet said...
http://sky-view.ca/index.php?id=16:in-hac-habitasse-platea&option=com_k2&view=item&limitstart=155360
supreme official said...
http://www.dogokm.com/plus/guestbook.php?gotopagerank=&totalresult=21045&pageno=1855
Travis Scott Air Jordan said...
https://aviarun.com/hotels?start=3150
hermes birkin said...
https://avia-marshrut.com/auto?start=50
a bathing ape said...
http://touron.aij.or.jp/2016/08/2567
supreme outlet said...
http://earth-matter-back.pornoautor.com/path-of-exile/48937562/makersfinds/55090004
jordan outlet said...
http://everyday30.com/2016/01/sftw-the-self-pity-party-edition/
golden goose white sneakers said...
There may be noticeably a bundle to find out about this. I assume you made sure good factors in features also.
jordan 4 said...
https://4evernails.nl/blog/item/50-4-ever-nails-gaat-verhuizen?start=215
supreme sweatshirt said...
http://www.aichengblog.com/1520.html
supreme said...
http://chunjigebyuk.com/bbs/link.php?bo_table=news&wr_id=3&no=1
golden goose leopard said...
I? must check with you here. Which isn’t one thing I normally do! I take pleasure in studying a publish that will make people think. Also, thanks for permitting me to comment!
jordan outlet said...
https://sherleycantin.com/apps/blog/show/prev?from_id=42795091&fw_comments_page=18&fw_comments_order=DESC&siteId=123976733&locale=en-CA
supreme clothing said...
https://davidchomefinder.com/apps/blog/show/42654284-the-more-questions-and-information-the-better?&fw_comments_page=52&fw_comments_order=ASC&siteId=125450253&locale=en-GB
bape clothing outlet said...
https://www.61saat.com/turizm-sezonunun-bitmesine-2-ay-kaldi
platform golden goose said...
Would you be interested by exchanging links?
yeezy gap said...
An impressive share, I just given this onto a colleague who was doing a little bit evaluation on this. And he in actual fact purchased me breakfast as a result of I discovered it for him.. smile. So let me reword that: Thnx for the deal with! But yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love reading more on this topic. If attainable, as you turn out to be expertise, would you thoughts updating your weblog with more particulars? It is extremely helpful for me. Huge thumb up for this blog submit!
yeezy 350 v2 said...
I discovered your weblog site on google and examine a few of your early posts. Proceed to keep up the superb operate. I simply additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!?
golden goose said...
I am usually to blogging and i actually appreciate your content. The article has actually peaks my interest. I am going to bookmark your website and maintain checking for new information.
off white said...
There is noticeably a bundle to learn about this. I assume you made certain good points in options also.
bape t shirt said...
very good publish, i certainly love this website, keep on it
bape t shirt said...
Your home is valueble for me. Thanks!?
kd 12 said...
It? onerous to seek out educated individuals on this matter, but you sound like you already know what you?e talking about! Thanks
golden goose outlet said...
Oh my goodness! an incredible article dude. Thank you However I’m experiencing difficulty with ur rss . Don? know why Unable to subscribe to it. Is there anyone getting identical rss drawback? Anybody who is aware of kindly respond. Thnkx
kd 15 said...
WONDERFUL Post.thanks for share..more wait .. ?
nike kyrie 7 said...
I? have to verify with you here. Which isn’t something I often do! I take pleasure in studying a publish that may make people think. Also, thanks for permitting me to remark!
goyard store said...
Spot on with this write-up, I truly assume this website needs way more consideration. I?l in all probability be once more to read far more, thanks for that info.
yeezy gap hoodie said...
Youre so cool! I dont suppose Ive learn something like this before. So good to search out someone with some original thoughts on this subject. realy thanks for beginning this up. this website is one thing that is wanted on the net, somebody with somewhat originality. useful job for bringing one thing new to the internet!
supreme clothing said...
I am usually to running a blog and i really recognize your content. The article has actually peaks my interest. I am going to bookmark your site and preserve checking for new information.
goyard said...
This really answered my downside, thanks!
off white hoodie outlet said...
After examine just a few of the blog posts in your website now, and I truly like your means of blogging. I bookmarked it to my bookmark web site record and shall be checking again soon. Pls check out my website online as properly and let me know what you think.
bape official said...
Spot on with this write-up, I actually assume this web site wants much more consideration. I?l probably be once more to learn far more, thanks for that info.
fear of god said...
I am often to running a blog and i really respect your content. The article has actually peaks my interest. I am going to bookmark your site and maintain checking for brand new information.
bape said...
Oh my goodness! a tremendous article dude. Thanks Nonetheless I am experiencing concern with ur rss . Don? know why Unable to subscribe to it. Is there anybody getting similar rss drawback? Anybody who knows kindly respond. Thnkx
air jordan travis scott said...
This is the best weblog for anybody who desires to seek out out about this topic. You understand so much its nearly laborious to argue with you (not that I truly would need?aHa). You definitely put a new spin on a subject thats been written about for years. Great stuff, simply great!
bape clothing said...
Good post. I study something tougher on totally different blogs everyday. It should always be stimulating to read content material from different writers and observe slightly one thing from their store. I? want to make use of some with the content on my weblog whether or not you don? mind. Natually I?l offer you a hyperlink on your net blog. Thanks for sharing.
palm angels outlet said...
There is noticeably a bundle to know about this. I assume you made certain nice points in options also.