Do It Like the Big Dawgs!
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects.
Most of successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into putting together a high impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results.
Here are some ways to put together and execute a professional, effective ad campaign:
- Put together a short report that’ll you’ll automatically send to prospects when they contact you. This should include a short description of your business and what you specialize in. Don’t forget to include case studies, samples or other proof of your success.
- Develop value-oriented yellow page ads.
- Consider newsletters as a way of educating and informing customers about your industry and services offered.
- Offer a free seminar, webinar or other lecture to build awareness of your business, but make sure you make the information pertinent to your target market and find speakers who are respected and known in the industry.
- Buy an existing business, introduce better marketing and grow this new business faster than a “from scratch” business.
- Always test different versions of your ads to find the most effective ones.
- Use direct mail marketing to grow your business.
- Put together a database of previous customers and send them new information.
- Offer incentives such as frequent purchasing benefits, loyalty programs, referral programs or others.
- Approach large firms who may need your services and negotiate a deal to be their exclusive expert in your field.
- Offer a 24-hour information line with a regularly updated recorded message. Make this available to all past and future customers/clients.
- Donate time or materials to local charities to show support in your area.
- Offer public clinics for the general public to come along and discuss what they need that’s free and approachable.
- Organize seminars your customers/clients can pay to attend by putting together a high-perception value package.
- Approach local newspaper by offering to write a weekly column about your area of expertise. Don’t ask for money, just a byline and bio.
- Develop a weekend or other destination seminar for customers/clients, not only does this give you an action-packed weekend with the most important people, it gives them a tax-deductible business adventure.
- Take a good seminar and turn it into written form as a home study, member site program, audio or video program.
- Approach large companies and offer to give seminars to their employees, investors or management.
- Be proactive with your marketing plan.
- Barter for your marketing. Offer products or services in lieu of payment.
- Be willing to bring in new clients, even if at an initial loss because it will likely pay off later.
- Regulate your marketing budget to maximize the potential income from them to hit the next year and try to push back advertising costs for the next year to offset your expenses.
- Make offers to target markets or target market businesses to pay them for referrals or shared databases.
- Offer loaner products to replace equipment that’s be repaired or refurbished.
- Give away something free to everyone who brings in a print version of your advertisement. This is a great way to see which ads are giving you the most bang for your buck.
- Continually consider what new products/services you can offer to current customers/clients.
- Develop a mail order division of your company.
- Offer a proposition to your competitors to trade customers/clients you were both unsuccessful in selling to.
- Use different marketing tactics as an excuse to attract new customers/clients with new offers and goodies.
- Offer a “you-choose-the-price” program. This is especially good for product you just can’t seem to sell.
So, there are 30 great ways to market to other professional and businesses. Some other great ways to get your name out there for little or no cost are:
- Get involved you in your community-volunteer, donate to local events, etc.
- Join your local Chamber of Commerce and attend the networking and other activities throughout the year.
- Join a local, state or regional professional associates for further networking opportunities.
- Become a board member of a local organization.
Advertising should never be your only method of marketing, there are a myriad of ways to get your name out there in a way that feels personal to potential customers/clients.
“Effective advertising…must be used to get your name out to the public. If your name is not familiar to people, they will not come to you.” Jay Abraham
If you’re not sure where you start with your marketing plan or how to reach out to your local community, competitors, customers/clients and others who could influence your business in a highly positive way, try our FREE test drive to experience the tools and resources we have to boost your business to the next level and beyond.
Vernon Simpson Nydes Business Coach ,
Coaching Business owners and Executives to their next level of Excellence
1,266 Responses to “Do It Like the Big Dawgs!”
StephenSoupe said...
???????, ????? ?????? ???????? ??????? ??????? ??????? ? ????? ???????, ?????? ???????? ????? ??????????? ??????? ? ??????? ???? ????????? ????????????? ???????????. ???????? ??????? ???????????? ????????? ??????????? ?????? ??????????. ???? ?????? ?? ????????? ????? ????? ?????? ?????????, ???????? ???????? ? ???????????????? ?????????? ??? ??????? ? ????? ?????????.
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IsmaelDeeno said...
? ????? ????, ??? ?????? ?????????? ??????? ???????? ??????? ? ????? ???????, ?????? ???? ??????????? ??????? ???? ????????? ????????????? ???????????. ???? ??????? ???????????? ????????? ?????? ???????????. ???? ?????? ????????? ????? ????? ????? ?????????, ???????? ???????? ? ???????????????? ?????????? ??? ??????? ? ????????????.
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Timsothyhep said...
?? ??????????? ????, ????? ?????? – ??? ?????? ??????? ??????? ? ????? ???????????, ?????? ???? ??????????? ??????? ? ??????? ???? ????????? ????????????? ???????????. ???????? ??????? ????????? ?? ??????????? ?????? ???????????. ???? ?????? ?? ????????? ????? ????? ??????, ????????? ???????? ? ?????????? ???????????????? ???????????? ??? ?????????? ???????? ? ?????? ??????? ?????????.
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OLaneSmeld said...
I think everything posted was actually very reasonable. However, what about this? suppose you were to create a killer post title? I mean, I don’t wish to tell you how to run your blog, but what if you added a title that makes people want more? I mean %BLOG_TITLE% is a little plain. You ought to look at Yahoo’s home page and note how they create news headlines to get people to click. You might try adding a video or a related pic or two to get readers excited about everything’ve got to say. Just my opinion, it would bring your posts a little bit more interesting.
http://diplom07.ru
SDichaelinips said...
? ????? ????, ??? ?????? – ??? ?????? ???????? ??????? ? ????? ???????, ?????? ???????? ????? ??????????? ??????? ? ??????? ???? ????????? ????????????? ???????????. ??????? ???????????? ????????? ??????????? ??????????. ???? ?????? ????????? ????? ????? ??????, ???????????? ?????? ???????????????? ???????????? ??? ?????????? ???????? ? ????.
???? ???????? ?????????? ?????? ???????? ????? ??????????? ????????. ?? ?????? ?????? ??????, ? ??? ?????????? ???????? ???????? ??? ????????, ??????? ?? ???? ????????? ????????, ??????? ???????? ??? ?????? ????????? ?????? ??????. ?????? ?????? ??????????????? ? ?????? ?????????????, ????????? ?? ???? ???????, ????? ? ????? ????????? ????????? ???????????? ????????.
????????????? ??????? ??????? ??????????? ?? ?????? ? ???, ??? ?? ?????? ???????? ??????. ??????? ??????????? ??????, ? ???????????????? ??????????. ????? ?? ?????? ??????????? ??????? ?? ???????????? ?? ?????????? ???????????? ?????? ? ???????? ?? ?????? — ??? ??? ?????????? ????????? ????????????????? ????????.
? ??????????, ??? ????, ??? ????? ????? ??????? ? ??????? ?????? ???????? ????????? ????????, ???? ???????? ?????????? ???????? ???????. ???????? ?????? – ??? ?????? ???????? ???????????????? ???????? ? ????? ??????? ? ????? ?????, ???? ?? ??????????? ? ??? ??? ????? ???????? ???????.
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Dichaelinips said...
? ??????????? ????, ??? ?????? – ??? ?????? ???????? ??????? ? ????? ???????????, ?????? ????????? ????? ??????????? ??????? ???? ????????? ????????????? ???????????. ???????? ??????? ???????????? ????????? ?? ??????????? ??????????? ??????????. ???? ?????? ????????? ????? ????? ?????? ?????????, ???????? ?????? ???????? ???????????? ??? ??????? ? ????????????.
? ?????? ????????? ???? ???????? ?????????? ????? ?????? ???????? ???? ?????? ????????. ?? ?????? ??????????? ???????? ??????, ??? ????? ???????? ???????? ??? ????????, ??????? ?? ???? ????????? ????????, ??????? ???????? ??? ????? ????????? ???? ??????. ??? ??????? ???????????? ?????????, ? ???????????? ????????? ? ?????????? ???????. ?? ?????? ?? ??????? ???????? ????????, ??????????? ??????????????? ?????????.
???????????? ????? ??????? ??????????? ?? ?????? ? ???, ??? ?? ??????? ?????????? ???????? ??????. ??????? ??????????? ?????? ? ?????, ? ???????????????? ??????????. ??????? ?? ?????? ???????????? ??????? ??????? ?? ???????????? ?? ?????????? ?????? ?????? ? ???????? ? ????? ?????? ?????? — ??? ??? ?????? ????????? ????? ????????.
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IsmaelDeeno said...
Hmm is anyone else experiencing problems with the pictures on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.
http://server-attestats.com
Earnestinarl said...
???????, ????? ?????? – ??? ?????? ???????? ??????? ? ????? ???????, ?????? ???? ??????????? ??????? ???? ????????? ???????????. ???????? ??????? ???????????? ????????? ?? ??????????? ??????????? ?????? ??????????. ???? ?????? ?????? ????????? ????? ????? ?????? ?????????, ??????? ????? ???????? ? ?????????? ????????????????? ???????????? ??? ??????? ? ????????????.
?? ?????????? ??????????? ?????? ???????? ????? ??????????? ????????. ?? ??????? ?????? ??????, ??? ???????? ??????? ???????? ??? ????????, ??????? ?? ???? ????????? ???????????, ??????? ???????? ??? ????? ????????? ?????? ??????. ?????? ?????? ??????????????? ? ?????? ?????????????, ????????? ?? ???? ???????, ????? ? ?????????? ????????? 100% ???????????? ????????.
????? ??????? ??????? ??????????? ?? ?????? ? ???, ??? ????? ??????????? ?????? ???????? ??????. ??????? ??????????? ?????????, ? ????? ??????????. ?? ?????? ?????????? ??????? ?? ???????????? ?? ?????????? ???????????? ?????? ? ???????? ?? ?????? — ??? ??? ?????????? ????????? ??????? ????????.
? ?????, ??? ????, ??? ???? ??????????? ?????? ???????? ????????? ????????, ???? ???????? ?????????? ???????? ???????. ???????? ?????? – ??? ?????? ???????? ??????? ???????? ???????? ? ????? ??????? ? ?????????? ?????? ?????: ? ??????????? ? ??????????? ??? ? ?????? ???????? ???????.
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LhaneSmeld said...
?????? ???? ????!
?? ?????????? ?????????? ?????? ????????? ??? ???????? ? ????????? ?? ?????? ??? ??????????.
https://www.diplomany-asx.ru/
Lewishen said...
? ????? ????, ??? ?????? ?????????? ??????? ??????? ??????? ? ????? ?????, ?????? ???? ??????????? ??????? ???? ????????? ????????????? ???????????. ???? ??????? ????????? ?? ??????????? ??????????? ??????????. ???? ?????? ?????? ????????? ????? ????? ?????? ?????????, ???????? ???????? ? ?????????? ????????????????? ???????????? ??? ?????????? ???????? ? ????? ????.
? ?????? ????????? ?? ?????????? ??????????? ?????? ???????? ???? ??????????? ????????. ?? ??????? ?????? ??????, ? ??? ?????????? ??????? ???????? ??? ????????, ??????? ?? ???? ????????? ????????, ??????? ???????? ??? ????? ????????? ?????? ??????. ?????? ??????????????? ?????????, ? ?????? ????????? ? ?????????? ???????. ?? ?????? ?? ???????? 100% ???????????? ????????.
???????????? ????????? ??????? ??????? ?? ?????? ? ???, ??? ?? ??????? ?????? ???????? ??????. ??????? ??????????? ?????????, ? ????? ??????????. ??????? ?? ?????? ??????????? ??????? ?? ???????????? ?? ?????????? ???????????? ?????????? ? ???????? ? ????? ?????? ?????? — ??? ??? ?????????? ????????? ????????????????? ????????????.
??? ????, ??? ???????? ????? ??????? ?????? ???????? ????????? ????????, ???? ???????? ????? ?????????? ???????? ???????. ???????? ?????? – ??? ?????? ???????? ??????? ???????? ???????? ? ?? ????? ??????? ?????????? ? ????? ?????: ? ??????????? ? ??? ??? ? ?????? ??????? ???????.
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IsmaelDeeno said...
? ??????????? ????, ??? ?????? ???????? ??????? ??????? ??????? ? ????? ???????, ?????? ???? ??????????? ??????? ???? ????????? ???????????. ??????? ???????????? ????????? ?? ??????????? ?????? ???????????. ???? ?????? ?????? ????????? ????? ????? ?????? ?????????, ???????? ???????? ? ?????????? ?????????????? ??? ??????? ? ????????????.
?? ?????????? ?????? ???????? ???? ??????????? ????????. ?? ??????? ?????????? ??????, ??? ???????? ???????? ???????? ??? ????????, ??????? ?? ???? ????????? ???????? ??? ??????? ????????. ?????? ??????????????? ?????????, ? ?????? ????????? ?? ???? ???????, ????? ? ?????????? ????????? 100% ???????????? ????????.
????????????? ?????? ??????? ??????? ?? ?????? ? ???, ??? ?? ??????? ??????????? ?????? ???????? ??????. ???? ??????? ??????????? ?????? ? ?????, ? ???????????????? ??????????. ????? ?? ?????? ??????????? ??????? ??????? ?? ???????????? ?? ?????????? ?????? ?????????? ? ???????? ? ????? ?????? ?????? — ??? ??? ?????? ????????? ??????? ????????????.
????, ??? ???? ??????? ?????? ???????? ??????????? ????????, ???? ???????? ????? ?????????? ???????? ???????. ?????? ?????? – ??? ?????? ???????? ???????????????? ???????? ???????? ? ?? ????? ??????? ??????? ? ?????????? ????? ?????, ???? ?? ??????????? ? ??????????? ??? ?????? ???????? ???????.
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Phillipcaw said...
?? ??????????? ????, ????? ???????? ???????? ??????? ??????? ??????? ? ????? ???????, ?????? ????????? ????? ??????????? ??????? ???? ????????? ???????????. ??????? ???????????? ????????? ??????????? ??????????. ???? ?????? ?????? ????????? ????? ????? ????? ?????????, ??????? ?????????? ?????? ???????? ???????????? ??? ??????? ? ?????? ??????? ?????????.
? ?????? ????????? ?? ?????????? ????? ?????? ???????? ????? ??????????? ????????. ?? ??????? ???????? ????????, ? ??? ???????? ???????? ???????? ??? ????, ??? ?? ???? ????????? ???????????, ??????? ???????? ??? ????? ????????? ?????? ??????. ???????? ??????????????? ?????????, ? ???????????? ????????? ?? ???? ?????????, ????? ?? ?????? ????????? ???????, ????????? ??????????????? ?????????.
???????????? ?????? ??????? ??????? ?? ?????? ? ???, ??? ?? ?????????? ???????? ????????. ???? ??????? ??????????? ?????? ? ?????, ? ???????????????? ??????????. ?? ?????? ??????????? ??????? ????????? ?? ??????? ?????????? ?????? ?????? ? ???????? ? ????? ????? ?????? — ??? ????? ?????????? ??? ?????????? ????????? ????????????????? ????????.
????? ???????, ??? ???, ??? ???? ??????????? ?????? ???????? ????????? ????????, ???? ???????? ?????????? ???????? ???????. ?????????? ???????? – ?????? ???????? ??????????? ???????? ???????? ? ?? ????? ??????? ?????????? ? ?????? ?????, ???? ?? ??????????? ? ??? ??? ????? ??????? ???????.
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FobertLit said...
Hello to all, because I am actually keen of reading this web site’s post to be updated regularly. It consists of pleasant information.
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OLaneSmeld said...
? ????? ????, ??? ?????? – ??? ?????? ??????? ??????? ? ????? ???????????, ?????? ???? ??????????? ??????? ???? ????????? ????????????? ???????????. ??????? ???????????? ????????? ?????? ???????????. ???? ?????? ????????? ????? ????? ??????, ????????? ???????? ? ???????????????? ?????????? ??? ??????? ? ????????????.
???? ???????? ?????????? ?????????? ???????? ????? ??????????? ????????. ?? ?????? ?????????? ??????, ? ??? ???????? ???????? ???????? ??? ????, ??? ?? ???? ????????? ???????????, ??????? ???????? ??? ?????? ????????? ???? ??????. ??? ??????? ???????????? ?????????, ? ???????????? ????????? ?? ???? ???????. ?? ?????? ?? ??????? ???????? 100% ???????????? ????????.
???????????? ????? ??????? ??????? ?? ?????? ? ???, ??? ????? ?????? ???????? ??????. ???? ??????? ??????????? ?????????, ? ???????????????? ??????????. ????? ?? ?????? ???????????? ??????? ??????? ?? ???????????? ?? ?????????? ???????????? ?????????? ? ???????? ?? ?????? — ??? ??? ?????? ????????? ??????? ????????????.
??? ???, ??? ???? ??????? ?????? ???????? ??????????? ????????, ???? ?????? ?????????? ???????? ???????. ???????? ?????? – ??? ?????? ???????? ???????????????? ???????? ???????? ? ????? ?????????? ? ?????????? ????? ?????: ? ??????????? ? ??? ??? ? ?????? ??????? ???????.
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Wlasovaprem said...
Mailing:
Interacting via response forms is an articulate demonstration of contemporary business interaction, merging the best of judgment and tech. This strategy provides companies a direct line to their customers, allowing them to understand the subtleties of user experience, collect constructive feedback, and, most importantly, prove that they are actively attending. Rather than sifting through the overcrowded landscape of emails and promotional messages, feedback forms provide a clutter-free space, setting the route for true dialogue and increasingly committed conversations.
Furthermore, sending messages to comment forms is a proof to a business’s dedication to continuous improvement. Rather of functioning in a isolation, companies get an precious viewpoint into their clients’ minds, unveiling possibilities for development, refinement, and forging stronger ties. As customer needs evolve, this bilateral interaction channel guarantees that companies remain not merely relevant but deeply linked to their viewer’s constantly evolving preferences and fears. In the grand design of things, it’s not only about amassing feedback; it’s about fostering trust and cementing relationships that endure the trial of time.
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