The perfect Bait
In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a good price and at the quality you promise.
Today we’ll actually go through the big approach and how to make that perfect first impression. Before you put together your approach plan, you need to choose with big fish you’re going after. Take a look at your notes and the research you’ve done about prospective fish. Then decide which one will be the easiest approach to start out with.
There are a series of things to go through in choosing which fish to start with. They are:
- Position Your Business
- Compile Your Hit List
- Select the Best Target
Position Your Business
You need to position your business to make the first move by listing your revenue streams, id and list your operational procedures, where your fish is initially positioned, your big-customer research, and putting it all together.
Compile Your Hit List
Start with a list of all the companies you’ve been considering. Then narrow it down to the ones who know could use your products or services. Don’t overlook obvious choices, whether they are big or small. Even small companies could be big fish in the future.
Select the Best Target
Once you’ve got your list narrowed down, you need to decide which one is the best fish to start with. You need to consider a couple of things:
- Which have the most purchasing resources to spend?
- Does their company vision compliment yours?
- What are their employee incentive programs as they relate to your products/services?
- What’s the company’s real need for you?
- Will the partnership lead you off-course?
Now you should have a target in mind to start with. It’s time to plan your approach and execute that plan.
Here’s the step-by-step plan to help you make a good first impression:
- Build and analyze your database. Divide your leads into three different categories: hot leads, great fits and secondary leads.
- Send out introductory mailings to your target to introduce yourself, your company, services, products, and vision. They need to be short, clean and concise.
- Follow up with your first phone call 2-3 days after they would have received the mailings. During the phone call find out whom you need to be speaking with in the future and try to set up a meet with the right person.
- Follow up your phone call with another mailing that thanks them for taking the time to speak with you and offer more details about your products/services. Use this letter and opportunity to set up a meeting to do a presentation.
- Follow up the letter with another phone call a couple of days after they would have received the letter. This phone call is to help you further develop your relationship with the prospective client. You should also be able to set up a presentation meeting with them.
- Call again a week later if they haven’t agreed to a meeting or presentation. Ask if they received your creative letter (the second one) and if they have a minute when you can stop by and introduce yourself in person.
Now, don’t be upset if you don’t seal the deal right away. Some people simply take a little longer to woo. This can all be a little intimidating at first, but when you know you are offering a quality product/service, you can’t go wrong.
Once you’ve gone through this process and make first contact (and hopefully a good first impression) it’s time to put your best face forward, which means sending the right salesperson to seal the deal.
If you need help putting together your approach and make a good first impression, try our FREE test drive to work with a coach and have access to a wealth of great resources and tools.
Until the next time.
Vernon Simpson, Nydes Business Coach
Coaching Business Owners and Executives to their next level of Excellence
1,301 Responses to “The perfect Bait”
golden goose pink said...
I would like to express thanks to the writer for bailing me out of this issue. Right after browsing through the the web and getting basics which were not productive, I believed my life was done. Being alive minus the solutions to the problems you’ve resolved by way of the short article is a critical case, and those that would have badly damaged my career if I had not noticed your web blog. Your actual competence and kindness in handling the whole thing was excellent. I am not sure what I would’ve done if I had not come across such a subject like this. It’s possible to now look forward to my future. Thank you so much for your impressive and amazing guide. I will not be reluctant to recommend the blog to anyone who would need recommendations about this subject matter.
golden goose outlet said...
I simply desired to thank you so much once more. I am not sure what I might have tried without the actual smart ideas shared by you on such subject matter. It became a real distressing circumstance in my view, however , noticing this well-written manner you dealt with that took me to cry over fulfillment. I am happier for this information and then wish you really know what a powerful job you were getting into teaching other individuals through your web site. Probably you’ve never come across any of us.
jordan off white said...
Thank you so much for giving everyone an exceptionally wonderful chance to check tips from this blog. It is often very nice and stuffed with a great time for me and my office mates to visit your site on the least 3 times a week to study the new tips you have. Of course, I’m also actually happy considering the awesome hints you give. Some 1 facts on this page are without a doubt the most efficient I’ve had.
goyard said...
I simply had to thank you very much yet again. I do not know what I would have undertaken in the absence of the information discussed by you regarding such topic. It had been a real hard setting in my position, however , viewing your well-written fashion you handled that forced me to leap for fulfillment. I am grateful for your help and even hope you are aware of a powerful job that you are providing instructing people today via your webblog. I am certain you have never come across any of us.
off white said...
I am commenting to make you know of the great discovery my cousin’s daughter enjoyed checking your blog. She even learned so many details, including what it’s like to have an amazing giving nature to have other folks without problems gain knowledge of several grueling topics. You really exceeded our own desires. Thank you for offering the necessary, trusted, edifying and cool tips on your topic to Kate.
supreme clothing said...
I am glad for writing to make you understand what a superb discovery my cousin’s princess found browsing your site. She learned so many things, which include what it’s like to have a marvelous giving mood to let many more clearly comprehend various grueling issues. You actually exceeded her desires. Thanks for distributing such productive, safe, explanatory and in addition easy tips on this topic to Kate.
jordan outlet said...
I enjoy you because of your own work on this web site. Betty delights in doing investigation and it’s really easy to understand why. We learn all of the lively ways you render priceless guidelines by means of the blog and in addition invigorate participation from other people on that issue then our favorite girl is always discovering a lot. Enjoy the rest of the new year. You have been performing a useful job.
golden goose said...
I really wanted to write down a small message to be able to express gratitude to you for all of the amazing guides you are writing on this site. My extended internet lookup has finally been paid with beneficial tips to talk about with my partners. I would declare that most of us visitors actually are very much endowed to dwell in a really good community with so many awesome individuals with valuable concepts. I feel somewhat happy to have come across your webpages and look forward to some more entertaining times reading here. Thank you once more for a lot of things.
nike kyrie 7 said...
I happen to be writing to let you know what a cool encounter my friend’s daughter found browsing your web page. She picked up such a lot of pieces, which include what it’s like to possess an amazing coaching spirit to get a number of people clearly understand specified impossible matters. You actually did more than people’s expected results. Thank you for giving those powerful, trusted, revealing and as well as cool guidance on your topic to Jane.
bathing ape said...
I and my guys happened to be going through the best information and facts found on your site and then all of the sudden I had an awful feeling I had not thanked you for those techniques. These boys ended up totally very interested to learn them and now have very much been using them. We appreciate you genuinely well accommodating and for settling on variety of useful subject matter millions of individuals are really desperate to be aware of. Our own honest regret for not saying thanks to earlier.
Krysta said...
If some one wants expert view on the topic of blogging after that i propose him/her to visit this
blog, Keep up the nice work.
Lateshia said...
I think this is one of the most significant info for me.
And i am glad reading your article. But want to remark on some general things, The website style is great, the articles is really nice :
D. Good job, cheers
Nykia said...
Hi, i believe that i noticed you visited my web site thus i came to go
back the choose?.I’m trying to find things to improve my site!I suppose its
good enough to use a few of your concepts!!
Jarek said...
When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three e-mails with the
same comment. Is there any way you can remove people from that service?
Thank you!
desi porn said...
Hi friends, how is all, and what you desire to say concerning this
paragraph, in my view its actually remarkable in support
of me.
[https://4play.ornop.org cara download di 4play said...
Thank you for the auspicious writeup. It in fact used
to be a leisure account it. Look advanced to far added
agreeable from you! However, how could we communicate?
Unknown said...
Remarkable! Its truly remarkable post, I have got much
clear idea regarding from this article.
cewek diperkosa forum igo bugil said...
Your mode of describing the whole thing in this post is in fact pleasant, every one be capable of simply be aware of it,
Thanks a lot.
cerita bersambung forum semprot said...
I quite like reading through an article that will make men and women think.
Also, thanks for permitting me to comment!
Unknown said...
It’s awesome to visit this site and reading the views of all
colleagues regarding this paragraph, while I am also keen of getting know-how.
forum semprot down said...
Hello, i think that i saw you visited my web site so i came to “return the favor”.I am attempting
to find things to improve my web site!I suppose its ok to use some
of your ideas!!
link alternatif forum lendir said...
Hi everyone, it’s my first pay a quick visit at this website, and
paragraph is in fact fruitful in support of me, keep up posting these articles or reviews.
forum lendir malang said...
I am genuinely glad to read this website posts which includes tons of valuable data, thanks for providing such data.
lendir forum said...
Hi there, i read your blog occasionally and i own a similar one and i was just wondering if you
get a lot of spam responses? If so how do
you stop it, any plugin or anything you can suggest? I get so
much lately it’s driving me crazy so any assistance
is very much appreciated.
Unknown said...
Hi it’s me, I am also visiting this site daily, this web site is
truly nice and the viewers are genuinely sharing pleasant thoughts.
forum dewasa surabaya said...
Hey there! Do you know if they make any plugins to help with
Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.
If you know of any please share. Kudos!
tamil sex padam said...
Hello, always i used to check website posts here in the early hours in the morning, since
i love to find out more and more.
Unknown said...
Very good info. Lucky me I came across your blog by accident (stumbleupon).
I have saved it for later!
Unknown said...
Great post.
Unknown said...
This article is in fact a pleasant one it helps new net visitors, who are wishing in favor of
blogging.
forum igo bispak said...
Hi i am kavin, its my first time to commenting anywhere,
when i read this piece of writing i thought i could also create comment
due to this sensible article.
tamil porn said...
Hi, Neat post. There is an issue together with your website in internet explorer, might check
this? IE nonetheless is the market chief and a big section of other
people will leave out your great writing due to this problem.
Unknown said...
I really like looking through an article that can make people think.
Also, many thanks for permitting me to comment!
Unknown said...
Asking questions are in fact good thing if you are not understanding anything entirely, however this
article gives pleasant understanding even.
igo kimcil forum said...
Right away I am going away to do my breakfast, when having my breakfast
coming again to read other news.
Unknown said...
Hi, i believe that i noticed you visited my website so i came to return the prefer?.I’m attempting to find issues to enhance my website!I assume its good enough to make use of some of your ideas!!
[https://forumbacol.ornop.org forum lendir pekanbaru said...
I all the time emailed this blog post page
to all my friends, since if like to read it afterward my links will too.
tamil sex said...
Do you mind if I quote a few of your articles as
long as I provide credit and sources back to your blog? My website is in the exact same
area of interest as yours and my visitors would genuinely benefit from
a lot of the information you provide here. Please let me know if this okay with you.
Thanks!
[https://forumbokep.ornop.org forum lendir jilbab said...
I like the helpful information you provide in your articles.
I’ll bookmark your weblog and check again here regularly.
I am quite certain I’ll learn a lot of new stuff right
here! Best of luck for the next!
forum lendir kaskus said...
Hi there would you mind letting me know which web host you’re using?
I’ve loaded your blog in 3 completely different web browsers and I must
say this blog loads a lot quicker then most. Can you suggest
a good internet hosting provider at a honest price? Many thanks, I appreciate it!
Unknown said...
I want to to thank you for this excellent read!! I certainly loved every bit of it.
I have you saved as a favorite to look at new things
you post…
[https://4play.ornop.org 4play alexis jakarta said...
I am really impressed with your writing skills as well as with the layout on your weblog.
Is this a paid theme or did you modify it yourself? Anyway keep
up the excellent quality writing, it is rare to see a nice blog like this one today.
???????? said...
Lastly, you will obtain a 4-digit validation code by
means of SMS that you should enyer to full your registration.
Check oout my web page :: ????????
forum lendir semarang said...
Does your site have a contact page? I’m having a tough time locating it but,
I’d like to send you an e-mail. I’ve got some creative ideas for your
blog you might be interested in hearing. Either way, great blog and
I look forward to seeing it develop over
time.
forum lendir igo della bandung said...
Hello to every one, because I am in fact eager of reading this blog’s post to be updated on a regular basis.
It contains nice stuff.
goyard handbags & purses said...
I precisely wanted to thank you so much once again. I do not know the things that I would have created in the absence of the techniques contributed by you on that topic. It was before an absolute challenging concern in my opinion, nevertheless coming across this specialized manner you solved that made me to leap with delight. I am grateful for your assistance and in addition have high hopes you find out what a great job you’re putting in instructing the rest by way of your webblog. I’m certain you’ve never met all of us.
bb17 forum said...
I do believe all of the concepts you’ve introduced for your post.
They are very convincing and will definitely work.
Nonetheless, the posts are very short for newbies. May just you please extend them
a bit from next time? Thanks for the post.
situsbf.com said...
Hi there very nice blog!! Guy .. Excellent .. Amazing ..
I will bookmark your site and take the feeds also?
I am glad to find numerous helpful info here in the post,
we want develop extra techniques in this regard, thanks for sharing.
. . . . .
Unknown said...
Hi there, i read your blog occasionally and i own a similar one and i was
just curious if you get a lot of spam comments?
If so how do you prevent it, any plugin or anything you can suggest?
I get so much lately it’s driving me insane so any help is very much
appreciated.
Unknown said...
My brother suggested I would possibly like this
web site. He was entirely right. This submit actually made my
day. You cann’t consider just how a lot time I had spent for this info!
Thank you!