Telemarketing is NOT the Anti-Christ
This week you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!
With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products/services.
Here are the key steps to putting together a highly effective direct mail marketing program:
- List all benefits customers will get from the purchase of your products and services.
- Pick the single most powerful benefit out of that list.
- Build an attention-getting headline around that benefit. Remember to use emotion-fulfill the desire to be young, wealthy, desired, popular or successful.
- Develop a sales letter using the headline you created to grab attention, provide information and motivate customers to act.
- Put together supplementary items, such as a brochure, order form, reply envelope or note that encourages them to read the letter.
- Rent or purchase a mailing list.
- Compare cost of mailing vs. cost per order.
- Continue to test and refine your direct mail marketing plan.
You can see how direct mail marketing can help you find a local or even country-wide target market to send letters or postcards to and draw in new clientele and customers. Fine-tuning your marketing campaign will bring better results and therefore lower the overall cost of the campaign.
To be successful in telemarketing you need to:
- Put together a plan, so you know exactly what you want to accomplish during the call.
- Develop a list of topics to discuss and the questions you want to present around these topics.
- Input verbiage checking to see if you are calling at a good time.
- Include enough questions to keep the conversation interesting, but not too many to sound like you are interrogating.
- Start with broad questions and narrow your focus as the conversation continues.
- Offer feedback to show them you are paying attention and appreciate their time.
- Don’t insult their intelligence or manipulate them.
- Listen first, talk second.
- Be relaxed and conversational.
Telemarketing doesn’t have to be the trauma it’s made out to be. You can put together an honest, personal and effective telemarketing campaign that is endearing, informative and gets the job done. Think of how you would want to be treated on a marketing call. Ask your friends and family what they hate most about the telemarketing calls they get and work hard to craft your plan in a better way.
“When selling by telephone, you have approximately thirty seconds to convince the customer to listen to you. You need an opening statement that captures their attention, conveys who you are, what you want and why the prospect should listen.” Jay Abraham
It’s easy to see how direct mail marketing and telemarketing can positively affect your business by bringing in new customers and increasing the level of awareness about your products, services and company branding. Our FREE test drive offers the resources and tools you need to work through these processes and put together the best marketing plan you can.
Until the next time
Vernon Simpson, Nydes Business Coach
Coaching Business Owner and Executives to the next level of Execllence
1,259 Responses to “Telemarketing is NOT the Anti-Christ”
Unknown said...
This is very interesting, You are a very skilled blogger.
I’ve joined your feed and look forward to
seeking more of your wonderful post. Also, I have shared your website in my social networks!
Unknown said...
Superb blog! Do you have any suggestions for aspiring
writers? I’m hoping to start my own website soon but I’m a little
lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m
completely overwhelmed .. Any tips? Thanks!
Unknown said...
Link exchange is nothing else however it is just placing the other person’s blog link on your
page at suitable place and other person will also do similar in support of you.
Unknown said...
I have read so many articles or reviews on the topic of the blogger lovers except this post is truly a good paragraph, keep it up.
Unknown said...
Having read this I believed it was extremely informative.
I appreciate you finding the time and energy to put this information together.
I once again find myself spending a lot of time both reading and leaving comments.
But so what, it was still worth it!
forum lendir said...
Greate pieces. Keep posting such kind of information on your blog.
Im really impressed by it.
Hey there, You’ve done a great job. I’ll certainly digg it and
for my part suggest to my friends. I’m confident they
will be benefited from this website.
situs bokep said...
I do not even know how I finished up here, however I thought this post was great.
I don’t understand who you are however definitely you’re going to a famous
blogger in the event you are not already. Cheers!
link bokep said...
Fine way of telling, and nice piece of writing to
take data on the topic of my presentation subject matter, which i am going
to convey in school.
forum lendir said...
Hi! I know this is kind of off topic but I was wondering which blog platform are you using for this website?
I’m getting fed up of WordPress because I’ve had problems with hackers and I’m looking at
alternatives for another platform. I would be fantastic if you could point me in the direction of a good platform.
link bokep said...
Its like you learn my mind! You appear to grasp so
much about this, such as you wrote the guide in it or something.
I believe that you can do with a few p.c. to drive the message home a little bit, but other than that, this is great blog.
An excellent read. I’ll definitely be back.
Unknown said...
I delight in, lead to I discovered just what I was looking for.
You have ended my 4 day long hunt! God Bless you man. Have
a nice day. Bye
Unknown said...
I’m impressed, I have to admit. Seldom do I come across a blog that’s equally educative and entertaining, and without a doubt,
you have hit the nail on the head. The problem is something that not enough folks are speaking intelligently
about. I’m very happy that I found this during my hunt for something regarding this.
Unknown said...
Good answers in return of this issue with firm arguments and telling all about that.
Unknown said...
We stumbled over here by a different web address and thought
I might check things out. I like what I see so now i’m following
you. Look forward to going over your web page yet again.
situs bokep said...
I’m not sure where you’re getting your info, but great topic.
I needs to spend some time learning more or understanding more.
Thanks for great info I was looking for this info for my mission.
[https://forumbokep.ornop.org forum lendir underground said...
Have you ever considered writing an e-book or guest authoring
on other sites? I have a blog centered on the same subjects you discuss and would really like to have you
share some stories/information. I know my visitors would enjoy your work.
If you’re even remotely interested, feel free to shoot me an e-mail.
Unknown said...
With havin so much content do you ever run into any problems of plagorism or copyright infringement?
My website has a lot of unique content I’ve either authored myself or
outsourced but it looks like a lot of it is popping it up all over the web without my authorization. Do
you know any methods to help stop content from being stolen? I’d really appreciate it.
Unknown said...
If some one wants expert view about running a blog then i advise him/her to pay a visit this website, Keep up the good job.
Unknown said...
Awesome things here. I am very satisfied to look your post.
Thank you a lot and I am having a look forward to contact you.
Will you please drop me a mail?
Unknown said...
This is a topic which is near to my heart…
Best wishes! Where are your contact details though?
Unknown said...
Wow, this article is fastidious, my sister is analyzing these kinds of things, thus
I am going to convey her.
Unknown said...
Hey! I know this is kind of off topic but I was
wondering which blog platform are you using for this
website? I’m getting fed up of WordPress because I’ve had issues with
hackers and I’m looking at alternatives for another platform.
I would be awesome if you could point me in the
direction of a good platform.
Unknown said...
Usually I do not read post on blogs, but I
would like to say that this write-up very pressured me to
check out and do so! Your writing taste has been surprised
me. Thanks, very nice post.
bokep bocil said...
Heya i’m for the first time here. I came across this board and I
in finding It really helpful & it helped me out a lot.
I am hoping to provide something back and aid others like
you aided me.
bokep tante said...
Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your website?
My website is in the very same niche as yours and my visitors would genuinely
benefit from some of the information you present here. Please let me
know if this okay with you. Thanks!
Unknown said...
Hi, I check your blog regularly. Your humoristic style is awesome, keep it up!
Unknown said...
Hello there! Do you use Twitter? I’d like to follow you if that would be ok.
I’m definitely enjoying your blog and look forward to new updates.
Unknown said...
Greetings! I’ve been reading your web site for some time now and finally got the courage to go
ahead and give you a shout out from Austin Tx! Just wanted to say keep up the fantastic job!
Unknown said...
Simply desire to say your article is as surprising. The clearness in your put up is just cool and that i can assume you
are a professional in this subject. Well along with your permission allow me to snatch your
RSS feed to stay up to date with impending post. Thanks a million and please continue the
rewarding work.
link bokep said...
Howdy! This post could not be written much better!
Going through this article reminds me of my previous roommate!
He continually kept preaching about this. I am going to send
this article to him. Pretty sure he’s going to have a very
good read. I appreciate you for sharing!
bokep tante said...
Greetings! I know this is kinda off topic but I’d figured I’d
ask. Would you be interested in exchanging links or maybe guest writing a blog
article or vice-versa? My website addresses a
lot of the same topics as yours and I think we could greatly
benefit from each other. If you are interested feel free to shoot me an email.
I look forward to hearing from you! Awesome blog by the
way!
[https://bokepindo18.xyz bokep tante said...
great points altogether, you just received a emblem new reader.
What could you recommend in regards to your put up that you simply made some
days ago? Any sure?
Unknown said...
Way cool! Some very valid points! I appreciate you writing this article plus the
rest of the site is really good.
forum lendir jakarta said...
We are a gaggle of volunteers and starting a new scheme in our community.
Your website provided us with useful information to work on. You’ve done a formidable task and our entire neighborhood can be thankful to you.
[https://videomesum.co situs bokep said...
Fantastic beat ! I would like to apprentice whilst you amend your web
site, how could i subscribe for a weblog site? The account helped me a acceptable
deal. I were a little bit acquainted of this your broadcast provided shiny clear concept
https://krucil.ornop.org said...
My developer is trying to convince me to move to .net from PHP.
I have always disliked the idea because of the costs. But he’s tryiong none the less.
I’ve been using Movable-type on numerous websites for about a year
and am anxious about switching to another platform. I have heard excellent
things about blogengine.net. Is there a way I can transfer all my wordpress posts into it?
Any kind of help would be really appreciated!
Unknown said...
I constantly spent my half an hour to read this webpage’s posts all the time along with a cup of coffee.
bokep abg said...
I’m amazed, I have to admit. Rarely do I come across a blog that’s
equally educative and interesting, and let me tell you, you’ve hit the nail on the head.
The issue is an issue that not enough people are speaking intelligently about.
I am very happy that I came across this in my search for something concerning this.
forum lendir kaskus said...
I want to to thank you for this wonderful read!!
I absolutely loved every little bit of it. I have you book marked to
look at new things you post…
situs bokep said...
Today, while I was at work, my cousin stole my apple ipad and tested to see if it can survive a thirty foot drop,
just so she can be a youtube sensation. My iPad is now broken and she has 83 views.
I know this is entirely off topic but I had to share it with someone!
Unknown said...
I think the admin of this site is genuinely working
hard for his web page, for the reason that here every information is quality based information.
Unknown said...
I do consider all the concepts you have introduced for your post.
They’re really convincing and can certainly work. Still,
the posts are very quick for beginners. May just
you please lengthen them a bit from next time? Thanks for the post.
forum semprot terbaru said...
Thanks for sharing your thoughts. I truly
appreciate your efforts and I will be waiting for your further write ups thanks once again.
Unknown said...
Hi there friends, pleasant paragraph and nice arguments commented here, I am truly enjoying by these.
Unknown said...
Appreciate this post. Let me try it out.
Unknown said...
What i don’t understood is in fact how you are no longer actually a
lot more smartly-liked than you might be right now.
You are very intelligent. You recognize therefore considerably in relation to this matter,
made me personally believe it from so many varied angles.
Its like women and men aren’t fascinated until it
is something to do with Lady gaga! Your personal stuffs nice.
Always deal with it up!
Unknown said...
Quality content is the key to interest the visitors to pay a visit the website, that’s what this web site is providing.
Elsie said...
Attractive section of content. I just stumbled upon your
weblog and in accession capital to assert that I get in fact enjoyed account your blog posts.
Anyway I’ll be subscribing to your feeds and even I achievement you access consistently quickly.
Garrett said...
I absolutely love your blog and find almost all of your post’s to be precisely what I’m
looking for. Does one offer guest writers to write content for yourself?
I wouldn’t mind publishing a post or elaborating on some of the subjects you
write regarding here. Again, awesome web site!
Rubin said...
Hi there this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you
have to manually code with HTML. I’m starting a blog
soon but have no coding knowledge so I wanted to get advice from someone with experience.
Any help would be enormously appreciated!