Maximise Your Resources – Part 3
In the last post we talked about three more ways you can work on maximising your current resources. They included:
- Reveal your business’ soul
- From breaking even to breaking the bank
- Stand up and stand out
Today we’ll talk about the last three areas you can work on to maximise your current resources. They are:
- An offer they can’t refuse
- Would you like fries with that?
- Stay away from the edge of the cliff
An Offer They Can’t Refuse
The secret to success is to stay ahead of your competitors- maintain the competitive edge. To do that you need make it easier for your customers/clients to say “yes” rather than “no”. You do this by eliminating all the psychological, financial, physical, emotional and other road blocks they may have.
You can take the risks for them by offering warranties and guarantees that make the customer feel more confident in you, your business and your products/services. You also must be serious about your offer and follow through if a situation does arise. The quickest way to the bottom is to play games or take back a warranty or guarantee.
Would You Like Fries With That?
It’s the oldest trick in the book. I mean, really, how many times a week do you fall for it? Every time you sell a product or service, you need to offer an add-on, upgrade or back-end product to go with it. These products must be complimentary to the original product being purchased and must create a higher perceived value.
Avoid the Edge of the Cliff
Continuing to test and measure your systems, products, marketing methods and all other aspects of your business allow you to see problems before they happen and therefore avoid falling off the edge of the cliff.
Here are a few specific areas you can test for potential improvements:
- Marketing
- Sales Copy
- Customer Service
- Sales Letters
- Sales Presentations
- Employee-Customer Interaction
Through testing these different areas you will find products/services where you can raise the price, maybe others where you can lower the price or offer that product as an incentive item, and find many others areas for improvement that will better utilise your current resources.
This wraps up our series on how to maximise on your current resources. If you need help working through any of these or the previous areas, try our FREE test drive to work with one of our amazing business coaches.
Until the next time
Vernon Simpson, Nydes Business Coach
Coaching Business Owners and Executives to their next level of Excellence
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There’s a common misconception that women over the age of 50 should cut their hair short,
but nothing could be further from the truth.
Just take a look at some of your favourite celebrities –
they are proving women of all ages can rock pretty much any hairstyle.
All you need is some good inspiration, an appointment at a trustworthy salon, and the
right tools and products to recreate the look at home.
With that in mind, we asked the pros at Jo Hansford
for a list of the most flattering celebrity hairstyles for women over 50.
So keep scrolling…
Sharp bob
Cate Blanchett
Everyone loves a classic bob, including Cate Blanchett.
It’s a versatile, timeless and fail-safe choice for women over 50,
which exudes elegance and confidence.
That being said, Daniel Balbes, Senior Stylist at Jo Hansford,
warns it is quite high-maintenance. ‘‘A sharp bob requires a lot of precision cutting to even out those straight, blunt edges.’
Medium-length, soft layers
Cindy Crawford
Soft layers are a great way to switch up your look without making a drastic change.
‘The subtle haircut will add movement and texture,’ says Balbes, ‘while the classic 90s blow-dry will leave you feeling fabulous.’
To recreate the bounciness of Cindy Crawford’s soft, layered haircut: ‘Use
a good volume spray to help achieve body, alongside a
good quality bristle brush.’
Soft bob
Halle Berry
The soft bob suits all hair types. ‘It’s a fabulous alternative
to the sharp bob,’ reasons Frankie Moody, Senior Stylist at Jo Hansford.
‘I like to leave the length just below the chin – it’s
chic and not as severe as a jaw-length bob.’
She cites Halle Berry as a gorgeous example of how having a soft
bob with textured, curly hair in your fifties can ooze sophistication and confidence.
‘The waves add softness and create a more feminine look.’
To achieve the perfect tousled wave, Moody recommends using a small curling wand and
wrapping the hair in alternative directions.
Forward graduation
Tess Daley
The combination of soft layers and face-framing graduation à la Tess Daley is an elegant choice for women over 50,
even if you have thin hair. ‘Extensions are a great addition to add thickness and shape without
making the hair look thin and wispy,’ says Moody.
‘To enhance the cut, finish with a smooth blow-dry.’
Side-parted bob
Hannah Waddingham
Hannah Waddingham’s take on the bob is the perfect example of how impactful even the most subtle change to a
haircut can be. ‘Adding a deep side parting and sweeping fringe adds softness to the forehead area,
while the subtle layering creates movement and a flattering shape to enhance her features,’ explains
Moody.
To get the look, use rollers to achieve bounce and body in the hair.
Shaggy layers
Jennifer Lopez
Michaela Galvin, Senior Stylist at Jo Hansford, says a layered haircut with a soft
fringe is the ultimate accessory for over 50s. ‘The fringe will
create a subtle statement and soften the face,’ she reasons.
‘Jennifer Lopez regularly rocks this style and always looks
fierce.’
To embrace J-Lo’s wavy take on shaggy layers, Galvin suggests using a big curling wand to
create movement, as well as a salt spray to finish.
Long, bouncy layers
Sofia Vergara
When in doubt, blow it out. As Sofia Vergara proves, there’s no haircut more flattering for women in their
50s than long, bouncy layers that have been given the ‘soft Hollywood’ treatment.
‘You’ll feel like a million dollars,’ says Galvin. She recommends blow-drying your hair
straight, before using a straightener to achieve these tousled waves.
Pixie cut
Kris Jenner
If you want to go short, a textured pixie cut is the way to go as it enhances your cheekbones.
‘This haircut is the definition of striking, unique and sassy –
everything a woman in her 50s should be,’ says Galvin. ‘It’s Kris
Jenner’s signature style and we all agree she looks fabulous in her 60s.’
To recreate her messy, textured look, using a hair paste is key.
Full-body bob
Lucy Liu
Another spin on the classic haircut, ‘the full-body bob will
give your face a lift, as well as make your hair appear thicker and fuller,’ says Galvin. Keep it effortless and sleek like Lucy
Liu, and amp up the volume using a volume spray to help enhance the body in your hair.
Androgynous undercut
Tilda Swinton
It takes a powerful and strong individual to pull off the androgynous undercut à la Tilda Swinton,
but it’s the perfect haircut for anyone with a strong jawline.
‘It’s bold, edgy and eye-catching,’ says Galvin. Finding a volume powder that works, is key to maintaining this hairstyle.
Halle BerryCate Blanchett
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