Maximise Your Resources – Part 3
In the last post we talked about three more ways you can work on maximising your current resources. They included:
- Reveal your business’ soul
- From breaking even to breaking the bank
- Stand up and stand out
Today we’ll talk about the last three areas you can work on to maximise your current resources. They are:
- An offer they can’t refuse
- Would you like fries with that?
- Stay away from the edge of the cliff
An Offer They Can’t Refuse
The secret to success is to stay ahead of your competitors- maintain the competitive edge. To do that you need make it easier for your customers/clients to say “yes” rather than “no”. You do this by eliminating all the psychological, financial, physical, emotional and other road blocks they may have.
You can take the risks for them by offering warranties and guarantees that make the customer feel more confident in you, your business and your products/services. You also must be serious about your offer and follow through if a situation does arise. The quickest way to the bottom is to play games or take back a warranty or guarantee.
Would You Like Fries With That?
It’s the oldest trick in the book. I mean, really, how many times a week do you fall for it? Every time you sell a product or service, you need to offer an add-on, upgrade or back-end product to go with it. These products must be complimentary to the original product being purchased and must create a higher perceived value.
Avoid the Edge of the Cliff
Continuing to test and measure your systems, products, marketing methods and all other aspects of your business allow you to see problems before they happen and therefore avoid falling off the edge of the cliff.
Here are a few specific areas you can test for potential improvements:
- Marketing
- Sales Copy
- Customer Service
- Sales Letters
- Sales Presentations
- Employee-Customer Interaction
Through testing these different areas you will find products/services where you can raise the price, maybe others where you can lower the price or offer that product as an incentive item, and find many others areas for improvement that will better utilise your current resources.
This wraps up our series on how to maximise on your current resources. If you need help working through any of these or the previous areas, try our FREE test drive to work with one of our amazing business coaches.
Until the next time
Vernon Simpson, Nydes Business Coach
Coaching Business Owners and Executives to their next level of Excellence
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The cottage in the semi-rural location of Elshot, Bradford, is listed
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The one-bed property is just a three to four minute walk away from the soap’s original ‘Woolpack’ boozer
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AirbnbEmmerdaleUNESCOITV
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Now you can withdraw cash with your phone: New app will allow customers to take out up to £100, even if they don’t have their wallet
New app lets bank customers withdraw £100 a
time from cash machines using their phones
Technology available to Royal Bank of Scotland customers
Banking pressure group dismisses app as ‘gimmick’
By RUTH LYTHE FOR THE DAILY MAIL
Published: 01:22 GMT, 13 June 2012 | Updated: 08:15
GMT, 13 June 2012
15
View
comments
Mobile phones rather than bank cards could soon be used at ATMs to withdraw cash.
A new Getcash app has been developed that will allow people to take out £100 a
time from thousands of cash machines with a few taps of their smartphone.
Royal Bank of Scotland has created the app which will be available
to its 18 million customers who will be able to withdraw
from any one of the 8,000 RBS, Natwest and Tesco stores, across the country.
Revolutionary: Smartphone users will now be able to access
their cash without wallets at the touch of a button
The new app works by allowing you to choose the amount you
want to withdraw from a screen displayed on your phone.
A six-digit code then appears on your phone’s screen which is valid for three hours
and is tapped into an ATM to withdraw cash.
At first you will only be able to take out just £100 a time but this will soon rise to match the amount you can withdraw with a debit
card, typically £250.
You can also text a code to a friend who can then withdraw the money.
To use it you must have a smartphone or an iPhone or
BlackBerry and download the GetCash app.
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But Simon Rose, spokesman for banking pressure group Save our Savers
dismissed the app as a ‘gimmick’.
He said: ‘What about the millions of customers who aren’t able to
download this app? Will they end up being disenfranchised by their bank?’
‘RBS might be trying to make banking look sexy but if the
experience of the last couple of years is anything to go
by, it would be better if they stayed dull and steady.’
RBS said GetCash would help revellers who want to avoid taking bulging bags or wallets
out with them when they hit the tiles.
It said it would also prove invaluable to workers who arrive at the office
only to find they have left their purse or wallet at home.
Royal Bank of Scotland has created the app which will
be available to its 18 million customers who
will be able to withdraw from any one of the 8,000 RBS,
Natwest and Tesco stores, across the country.
The app could also allow worried parents of cash-strapped students to send money directly to their
children if their loans failed to arrive in their accounts.
Ben Green, head of mobile at NatWest and RBS said: ‘This
has never been done anywhere in the UK, and yet is a really simple and secure way to help our customers get cash whenever and
wherever they need it.’
The bank says that by the end of July it expects customers will
be able to leave their debit cards at home and use their phones
to pay for items in shops – although it stresses there are no plans to phase out debit cards.
Banks and phone companies are racing to launch mobile payment technology.
In February Barclays launched its Pingit app which allows you to instantly send money with your mobile phone to others who
sign up to the same service.
And in April phone company O2 launched a similar service.
But unlike the RBS and Barclays apps which are free it comes with
a 15p per message fee after the first six months.
However the technology has sparked fears could allow criminals to steal from users.
A poll for insurer Insurance2go found more than half of
Britons were worried mobile payments would put them at greater risk of
fraud.
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