Maximise Your Resources – Part 3
In the last post we talked about three more ways you can work on maximising your current resources. They included:
- Reveal your business’ soul
- From breaking even to breaking the bank
- Stand up and stand out
Today we’ll talk about the last three areas you can work on to maximise your current resources. They are:
- An offer they can’t refuse
- Would you like fries with that?
- Stay away from the edge of the cliff
An Offer They Can’t Refuse
The secret to success is to stay ahead of your competitors- maintain the competitive edge. To do that you need make it easier for your customers/clients to say “yes” rather than “no”. You do this by eliminating all the psychological, financial, physical, emotional and other road blocks they may have.
You can take the risks for them by offering warranties and guarantees that make the customer feel more confident in you, your business and your products/services. You also must be serious about your offer and follow through if a situation does arise. The quickest way to the bottom is to play games or take back a warranty or guarantee.
Would You Like Fries With That?
It’s the oldest trick in the book. I mean, really, how many times a week do you fall for it? Every time you sell a product or service, you need to offer an add-on, upgrade or back-end product to go with it. These products must be complimentary to the original product being purchased and must create a higher perceived value.
Avoid the Edge of the Cliff
Continuing to test and measure your systems, products, marketing methods and all other aspects of your business allow you to see problems before they happen and therefore avoid falling off the edge of the cliff.
Here are a few specific areas you can test for potential improvements:
- Marketing
- Sales Copy
- Customer Service
- Sales Letters
- Sales Presentations
- Employee-Customer Interaction
Through testing these different areas you will find products/services where you can raise the price, maybe others where you can lower the price or offer that product as an incentive item, and find many others areas for improvement that will better utilise your current resources.
This wraps up our series on how to maximise on your current resources. If you need help working through any of these or the previous areas, try our FREE test drive to work with one of our amazing business coaches.
Until the next time
Vernon Simpson, Nydes Business Coach
Coaching Business Owners and Executives to their next level of Excellence
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There are many reasons to visit New York, but here’s
one of the most irresistible – a bar called Dante.
This Greenwich Village Italian-style aperitivo bar has just claimed the Perrier-sponsored World’s Best Bar Award, jumping eight places from 2018, MailOnline Travel
can exclusively reveal.
The gong was handed out at London’s Roundhouse tonight
as part of The World’s 50 Best Bars 2019 awards, which was dominated by the
UK, with 10 bars in the prestigious ranking, and the USA, with seven – six in New York and
one in San Francisco.
Dante, pictured, has just claimed the Perrier-sponsored World’s Best Bar Award, jumping
eight places from 2018
The awards organisers said: ‘Dante [pictured] serves superb coffee and cocktails, as well as high-quality food, becoming
an international drinks destination at the same time as retaining a buzzing neighbourhood bar vibe’
Dante is owned by two Australians, Nathalie Hudson and Linden Pride, with creative direction by another Aussie, Naren Young.
Here’s the team at the Roundhouse with their winners award.
Pictured left to right: A Perrier representative; Naren Young, Dante’s Creative Director;
Linden Pride, Dante’s Owner; Liana Oster, Dante’s Head Bartender; Melanie Weitzner,
Co-Founder Lion & Lamb Communications (Dante’s PR Company); Rachel Harrison, Co-Founder Lion &
Lamb Communications and Rodrigo Leme, Dante’s Director of Business Development
Dante is known for its excellent Negronis (left). And the martinis are top drawer (pictured right)
Dante, which first opened its doors in 1915, is actually owned by two Australians, Nathalie Hudson and Linden Pride, with creative
direction by another Aussie, Naren Young.
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The awards organisers said: ‘Dante serves superb coffee and cocktails, as
well as high-quality food, becoming an international drinks destination at the same time as retaining a buzzing
neighbourhood bar vibe.’
The No2 spot is occupied by the revered Connaught Bar, housed in the uber-swanky Connaught Hotel in London’s Mayfair district.
The No2 spot is occupied by the revered Connaught Bar (pictured), housed in the uber-swanky
Connaught Hotel in London’s Mayfair
The staff will drink to that: Connaught Bar (pictured) also scooped the coveted
Best Bar in Europe prize
Although it missed out on the ultimate gong, it
did scoop the coveted Best Bar in Europe prize, sponsored by Michter’s.
In third place and named The Best Bar in South America, sponsored by Seedlip, is Florería Atlántico in Buenos Aires,
Argentina, an improvement of 11 places compared to last year.
The fourth-place slot, meanwhile, is taken by NYC’s The
NoMad and in fifth place is the American Bar in London’s five-star Savoy hotel.
In third place and named The Best Bar in South America, is Florería Atlántico in Buenos Aires (pictured)
Florería Atlántico climbed 11 places to claim the No3 spot.
Pictured are two of its concoctions
The Florería Atlántico team are all smiles –
and no wonder, they run a bar with a global reputation for classy cocktails
American Bar also takes the Legend of the List accolade, sponsored by Asahi,
awarded to a bar that has performed most consistently in the history of the ranking.
The other U.S bars on the list are New York’s Attaboy (No7), The Dead Rabbit (No22), Employees Only (No26) and Katana Kitten (No14) – the latter snagging
the award for Best New Opening, sponsored by Thomas Henry.
San Francisco’s Trick Dog (No42), completes
the American contingent.
The other British bars in the ranking are also in London – Three Sheets
(No16), Coupette (No23), Scout (No28), Lyaness (No39), Happiness Forgets (No40), Swift
(No41), Kw?nt (No47) and Artesian, which takes 48th place.
NYC’s The NoMad takes fourth place. The U.S boasts an impressive seven bars in the Top 50 ranking
All but one of the U.S bars in the top 50 is in New York.
San Francisco’s Trick Dog (No42) completes the American contingent.
Pictured is a flamboyant NoMad drink
Lyaness and Kw?nt are making their debuts, while Artesian is a re-entry.
The UK can also be proud of Monica Berg, the co-owner
of innovative new London bar Tay?r + Elementary (No52), who has been named the Altos Bartenders’ Bartender 2019,
‘reflecting her influence as a positive and passionate voice for
change, education and increased professionalism in the drinks sector’.
Spain boasts three bars on this year’s list, including
Madrid’s Salmón Gurú (No19), which is also the winner
of the Highest Climber Award, sponsored by Tanqueray,
having leapt an impressive 28 places in the ranking from last year.
New entry Dr. Stravinsky (No25) joins fellow Barcelona bar Paradiso (No20) on the
list.
The American Bar (pictured) is fifth overall.
It’s housed in the swanky Savoy hotel in London
The staff at American Bar pose proudly in front of the bar.
It’s said to be one of the most historically important bars open today
The cocktails at the American Bar almost count as works of art. American Bar also takes the Legend of
the List accolade, awarded to a bar that has performed most consistently in the
history of the ranking
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