Maximise Your Resources – Part 3
In the last post we talked about three more ways you can work on maximising your current resources. They included:
- Reveal your business’ soul
- From breaking even to breaking the bank
- Stand up and stand out
Today we’ll talk about the last three areas you can work on to maximise your current resources. They are:
- An offer they can’t refuse
- Would you like fries with that?
- Stay away from the edge of the cliff
An Offer They Can’t Refuse
The secret to success is to stay ahead of your competitors- maintain the competitive edge. To do that you need make it easier for your customers/clients to say “yes” rather than “no”. You do this by eliminating all the psychological, financial, physical, emotional and other road blocks they may have.
You can take the risks for them by offering warranties and guarantees that make the customer feel more confident in you, your business and your products/services. You also must be serious about your offer and follow through if a situation does arise. The quickest way to the bottom is to play games or take back a warranty or guarantee.
Would You Like Fries With That?
It’s the oldest trick in the book. I mean, really, how many times a week do you fall for it? Every time you sell a product or service, you need to offer an add-on, upgrade or back-end product to go with it. These products must be complimentary to the original product being purchased and must create a higher perceived value.
Avoid the Edge of the Cliff
Continuing to test and measure your systems, products, marketing methods and all other aspects of your business allow you to see problems before they happen and therefore avoid falling off the edge of the cliff.
Here are a few specific areas you can test for potential improvements:
- Marketing
- Sales Copy
- Customer Service
- Sales Letters
- Sales Presentations
- Employee-Customer Interaction
Through testing these different areas you will find products/services where you can raise the price, maybe others where you can lower the price or offer that product as an incentive item, and find many others areas for improvement that will better utilise your current resources.
This wraps up our series on how to maximise on your current resources. If you need help working through any of these or the previous areas, try our FREE test drive to work with one of our amazing business coaches.
Until the next time
Vernon Simpson, Nydes Business Coach
Coaching Business Owners and Executives to their next level of Excellence
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Welcome to Ice City: Russia plans to build frozen community 1,
000 miles from North Pole… as race for Arctic minerals heats up
By WILL STEWART FOR MAILONLINE
Updated: 15:44 GMT, 24 October 2011
e-mail
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comments
Russia is to build an ultra-modern city on a frozen island deep inside the Arctic Circle – in the Kremlin’s latest move to back its claim to vast
oil and gas reserves under the polar ice cap.
Named Umka, after a popular Soviet polar bear cub cartoon hero,
the initial 5,000 residents will live under a vast dome to protect themselves from temperatures sinking below minus 30C in winter.
‘This city will be of strategic importance as Russia’s northern outpost,’
said architect Valery Rzhevskiy who has shown its modernistic designs to an approving Vladimir Putin.
Extraordinary: The city will cost up to £4 billion and be built
on the remote island of Kotelniy, in the Novosibirsk archipelago, some
1,000 miles from the North Pole
Vast: The Umka designs are based on the International Space Station but in comparison is much larger – one mile long and
800 yards wide
Sources say it is likely to house soldiers, border guards and secret service officers, as well as scientists and explorers, as Moscow gets serious about
claiming Arctic mineral riches.
All will enjoy a luxury lifestyle in the cocoon with its own specially
regulated temperate climate – including many facilities to make
inhabitants of other cities envious.
‘We aim to have scientific laboratories,
houses, but also parks with attractions, an Aqua complex,
hotels and a cathedral. Naturally there will be schools, kindergartens, recreation zones, a hospital,
and sport facilities are planned, too,’ said Rzhevskiy.
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‘We want people who will be living and working here not
to realise they are in some closed space with an aggressive Arctic climate outside.’
The extraordinary venture – nicknamed ‘wonder city’ – will be built at a cost of up to £4 billion on the remote
island of Kotelniy, in the Novosibirsk archipelago , some
1,000 miles from the North Pole, closer than any other Russian city.
Strong winds make it one of the most inhospitable places on the planet, and
even in summer it barely climbs over freezing point.
Bleak: Strong winds make the area one of the most inhospitable places on the planet,
and even in summer it barely climbs over freezing point
The Umka designs are based on the International Space Station,
but it is vast by comparison – just short of one mile long and 800 yards wide.
‘So far it’s the only project in the world with an artificial climate and integral life support – just like on the
space station. Not only is it a new word in architecture, but in human living too.
We have used aero and space technologies while creating it.’
‘So far it’s the only project in the world with an artificial climate and integral life support – just like on the space station. Not only is it a new word in architecture, but in human living too.
We have used aero and space technologies while creating it.’
– Valery Rzhevskiy, architect
Electricity will be supplied by a floating nuclear power station. Food wise,
it will be totally self-sufficient with fish and poultry
farms, greenhouses, a wheat processing factory and bakeries.
‘There will not be any rubbish at all, as the city will have
two factories converting all kinds into ashes.’
It will house workers for local mines and oil platforms
which should pay the costs of the development, it is claimed.
‘This project is designed to work on any surface, even on the Moon if needed,’ said
Rzhevskiy, one of Russia’s top architects.
The ice city plans – currently with no fixed
timetable for opening – comes as all countries with territory
touching Arctic waters are gearing up to make competing demands to
the United Nations over underwater mineral exploitation rights.
Western countries were stung when in 2007 Russian polar explorer Artur Chilingarov placed his country’s flag in the Arctic seabed
in 2007.
‘We must prove the north pole is an extension of the Russian land mass,’ he said
at the time.
A Canadian think tank this year even warned that
‘an arms race maybe beginning’, expressing concerns at the risk of conflict.
The U.S., Canada, Norway and Russia have all boosted their
naval presence in Arctic waters amid warnings of a Cold
War that could literally be cold – except perhaps at Umka.
Russia
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