Make your business thrive in 2014 – Part 3: Create a winning sales team
In the last two weeks we have been talking about critical things that you must do to make your business an outstanding success in 2014
So let’s imagine that you have done your SWOT analysis, developed your strategic plan and you have taken a hard look at one of your most critical resources and that is your sales team. It has become clear to you that if you don’t have a sales team that sizzles, you’ll struggle mightily in the coming year.
Poorly managed sales staff and a lack of a systematised sales process is one of the biggest problems I see business owners make. However, all of this can be corrected with an effective Sales Management System.
This week and next week I am going to show you how to do this. Let’s get started!
1. Develop Key Performance Indicators for Your Sales Team. First things first, you need to know what specific numbers your sales team needs to hit in order make your business thrive. This sounds simple enough, but you’d be surprised at how many businesses fail to calculate these numbers!
Of course, it’s not as simple as just setting some arbitrary standard and leaving it at that. To be most effective, you need to base these numbers on actual, past results – so that you’re not creating goals that are either so high that they’re unattainable, or so low that they don’t stretch anyone.
2. Tie Your Employees’ Performance to their Compensation. When your staff has a vested, financial interest in their results, their output will soar. Some business owners shy away from this, but believe me when I say that almost nothing you do will prove more powerful in terms of increased effort and productivity.
3. Create an Environment Where Your Sales Staff Can Thrive as Individuals. Everyone is different. They are motivated by different passions and goals. Effective sales managers understand this, and motivate their people by showing them how reaching their sales targets will help them achieve what they really want out of life.
One of the best things you can do is to have everyone on your staff create a “Vision Book” that outlines in specific, visual detail what they’re really working for: the car, the house, the vacations, the ability to give to the charities and causes that mean the most to them, the financial security, whatever. I will say more about this in next week’s presentation, including a free resource that will help your team produce great results this year.
Until the next time.
Vernon Simpson, Nydes Business Coach,
Coaching Business Owners and Executives to their next level of Excellence
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Here are some important steps to keep in mind when launching a t-shirt business.
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Opening a t-shirt business is an thrilling venture for business owners seeking to enter the clothing sector.
With the right approach and hard work, your t-shirt shop
could prosper and grow into a flourishing venture.
Here are some key steps to keep in mind when launching
a t-shirt business.
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Creating a thorough plan is crucial for the success of your t-shirt shop.
This blueprint must outline the customer base, advertising
plans, funding requirements, and business goals. Knowing
your target market will help tailor your offerings and marketing efforts to suit their preferences.
### Creating the T-Shirts
The design of your t-shirts is a important element in drawing clients.
Hire skilled designers to create attractive and trendy designs that interest your customers.
Consider using various processes, like screen printing,
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the desired quality of the products.
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in diverse styles. Building a good relationship with your vendors is important to maintain on-time supply and reasonable pricing.
### Building an Online Presence
In today’s online world, having an e-commerce site is important for connecting with a broader customer
base. Develop an attractive and easy-to-navigate online
store to showcase your apparel. Use professional photos and comprehensive product details to provide buyers a better sense of what they are buying.
Look into integrating features like secure payment methods, feedback, and network integration to enhance visitor experience.
### Advertising and Marketing
Targeted marketing is key to bringing in traffic to your t-shirt shop.
Use multiple promotional methods, such as social media, email
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Email marketing can be an effective strategy to engage with your subscribers and notify them about new products, special offers, and future events.
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With a solid plan and dedication, your t-shirt
shop may succeed and grow into a flourishing enterprise.
Here are some essential steps to keep in mind when starting
a t-shirt business.
### Initial Planning
Developing a comprehensive strategy is crucial
for the success of your t-shirt shop. This blueprint should include the customer base,
marketing strategies, financial plan, and objectives.
Understanding your customer base can help adjust your
products and marketing efforts to suit their preferences.
### Designing and Producing
Creating the design of your t-shirts is a key aspect in appealing to
buyers. Hire skilled graphic designers to craft eye-catching and trendy designs that interest your audience.
You can using different techniques, such as screen printing, digital printing, and vinyl printing, based on your budget and
the desired quality of the products.
### Sourcing Materials
Choosing dependable vendors for your products is vital to
guarantee high-quality products. Identify manufacturers that supply high-quality
blank t-shirts in diverse sizes. Creating a strong connection with your vendors
will help guarantee prompt shipments and reasonable pricing.
### Setting Up an Online Shop
In today’s internet age, having an e-commerce site is important for connecting with a
more extensive market. Build an attractive and easy-to-navigate online store to display your apparel.
Use high-quality images and detailed descriptions to provide buyers a
better understanding of what they are getting.
Consider integrating elements like safe transactions methods, ratings, and social media integration to
boost visitor experience.
### Marketing and Promotion
Effective promotion is essential to attracting customers to your
t-shirt shop. Leverage different advertising platforms, like social media, newsletters,
influencer marketing, and search engine optimization. Platforms like
Instagram, Facebook, and TikTok allow you to reach a vast number of people and
highlight your designs.
Sending newsletters is a great way to keep your subscribers and update them about latest
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Partnering with influencers can further assist in connecting with new customers.
### Customer Support
Providing exceptional after-sales service is essential for building a loyal audience.
Make sure that your clients have a positive shopping experience from beginning to end.
Handle questions and issues efficiently and politely.
Offering hassle-free exchanges and clear terms can assist establishing trust with your audience.
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