Make your business thrive in 2014 – Part 3: Create a winning sales team
In the last two weeks we have been talking about critical things that you must do to make your business an outstanding success in 2014
So let’s imagine that you have done your SWOT analysis, developed your strategic plan and you have taken a hard look at one of your most critical resources and that is your sales team. It has become clear to you that if you don’t have a sales team that sizzles, you’ll struggle mightily in the coming year.
Poorly managed sales staff and a lack of a systematised sales process is one of the biggest problems I see business owners make. However, all of this can be corrected with an effective Sales Management System.
This week and next week I am going to show you how to do this. Let’s get started!
1. Develop Key Performance Indicators for Your Sales Team. First things first, you need to know what specific numbers your sales team needs to hit in order make your business thrive. This sounds simple enough, but you’d be surprised at how many businesses fail to calculate these numbers!
Of course, it’s not as simple as just setting some arbitrary standard and leaving it at that. To be most effective, you need to base these numbers on actual, past results – so that you’re not creating goals that are either so high that they’re unattainable, or so low that they don’t stretch anyone.
2. Tie Your Employees’ Performance to their Compensation. When your staff has a vested, financial interest in their results, their output will soar. Some business owners shy away from this, but believe me when I say that almost nothing you do will prove more powerful in terms of increased effort and productivity.
3. Create an Environment Where Your Sales Staff Can Thrive as Individuals. Everyone is different. They are motivated by different passions and goals. Effective sales managers understand this, and motivate their people by showing them how reaching their sales targets will help them achieve what they really want out of life.
One of the best things you can do is to have everyone on your staff create a “Vision Book” that outlines in specific, visual detail what they’re really working for: the car, the house, the vacations, the ability to give to the charities and causes that mean the most to them, the financial security, whatever. I will say more about this in next week’s presentation, including a free resource that will help your team produce great results this year.
Until the next time.
Vernon Simpson, Nydes Business Coach,
Coaching Business Owners and Executives to their next level of Excellence
12,052 Responses to “Make your business thrive in 2014 – Part 3: Create a winning sales team”
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With the right approach and hard work, a t-shirt shop can thrive and
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### Business Plan
Drafting a comprehensive plan is crucial for the success
and growth of your t-shirt shop. This blueprint must outline your target market, marketing strategies, funding
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### Creating an Online Presence
In today’s internet age, having an online presence is crucial for connecting with a
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t-shirts. Use clear pictures and informative descriptions to provide buyers
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### Advertising and Marketing
Strategic promotion is crucial to bringing in visitors to your t-shirt shop.
Use multiple marketing channels, like social media, newsletters, influencer marketing, and SEO.
Sites like Facebook, Instagram, and Twitter allow you to engage a vast audience and showcase your t-shirts.
Email campaigns can be an effective method to keep your customers and update
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Influencer marketing can also assist in connecting with potential clients.
### After-Sales Service
Providing exceptional customer service is essential for building
a dedicated clientele. Ensure that your clients have a
satisfactory shopping experience from start to finish.
Address inquiries and problems promptly and politely. Offering convenient
returns and clear conditions can assist establishing trust with your clients.
### Analyzing Sales
Regularly reviewing your business metrics can help
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looking to tap into the fashion sector. With an effective strategy and hard work, a t-shirt shop may prosper and grow into a profitable enterprise.
Here are some essential steps to keep in mind when opening a t-shirt store.
### Planning
Developing a comprehensive strategy is vital for the success of your t-shirt shop.
This plan should include the audience, marketing strategies, budget, and objectives.
Identifying your customer base can help adjust your offerings
and promotional activities to meet their needs.
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Work with talented artists to develop unique and fashionable graphics that appeal to your target market.
You can utilizing diverse techniques, including screen printing, direct-to-garment printing, and heat transfer, according to your resources and the desired quality of the
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### Selecting Vendors
Selecting trustworthy vendors for your t-shirts is essential to
guarantee reliable products. Look for manufacturers that offer top-notch plain t-shirts in different colors.
Building a solid partnership with your vendors will help guarantee on-time supply and competitive prices.
### Building an Online Store
In today’s digital era, having an digital storefront is crucial for accessing
a broader market. Build an user-friendly and efficient online store to display your t-shirts.
Implement clear photos and comprehensive product details to provide buyers a good
understanding of what they are buying. Consider adding options like trusted payment
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Launching a t-shirt store can be an thrilling endeavor for business
owners seeking to enter the apparel sector. With the right strategy and
hard work, your t-shirt shop could thrive and grow into a profitable venture.
Here are some essential steps to keep in mind when opening a t-shirt store.
### Business Plan
Drafting a comprehensive business plan is vital for
the success of your t-shirt shop. This blueprint should cover the customer base,
marketing strategies, financial plan, and objectives.
Knowing your audience is crucial to adjust your offerings and promotional activities to
meet their needs.
### Creating the T-Shirts
Creating the design of your t-shirts is a key element in appealing to
buyers. Consider hiring skilled graphic designers to craft attractive and trendy patterns that appeal to your audience.
Consider utilizing different printing methods, including screen printing,
digital printing, and heat transfer, depending on your resources
and the desired quality of the apparel.
### Selecting Vendors
Selecting dependable manufacturers for your products is vital to
guarantee high-quality quality. Search for suppliers that provide premium
basic tees in various styles. Creating a solid connection with your suppliers is important to ensure
on-time shipments and competitive prices.
### Building an Online Presence
In today’s online world, having an digital storefront is important for reaching a wider audience.
Build an appealing and efficient online store to feature your
t-shirts. Implement professional pictures and comprehensive product details to provide buyers a
good understanding of what they are getting. Consider including elements like secure
payment options, ratings, and social sharing integration to
boost customer interaction.
### Advertising and Marketing
Targeted promotion is essential to attracting customers to your t-shirt shop.
Leverage various advertising platforms, such as social media, newsletters,
partnering with influencers, and SEO. Sites like Facebook, Instagram, and Twitter provide you to reach a vast audience
and highlight your t-shirts.
Email campaigns can be an effective way to engage with your customers and inform them about new products, promotions, and upcoming launches.
Influencer marketing can further boost in connecting with new customers.
### After-Sales Service
Providing outstanding after-sales service is crucial for
creating a loyal audience. Guarantee that your customers have a satisfactory interaction from start to finish.
Handle concerns and issues promptly and politely.
Offering hassle-free returns and clear conditions can help creating reliability
with your customers.
### Assessing Sales
Consistently assessing your sales can help
identify aspects for growth and tweak your {strategies|approaches
t-shirts said...
Launching a t-shirt store can be an thrilling endeavor for business owners
looking to tap into the apparel industry.
With a solid strategy and hard work, a t-shirt shop can prosper and grow into a successful
venture. Here are some essential steps to think about when launching a t-shirt business.
### Business Plan
Developing a thorough strategy is crucial for the success of
of your t-shirt shop. This strategy should include your audience, marketing strategies,
funding requirements, and objectives. Understanding your customer base can help adjust your t-shirts and
advertising to meet their needs.
### Creating the T-Shirts
Designing of your t-shirts is a key aspect in attracting clients.
Work with talented designers to create unique and fashionable designs that resonate with your target market.
Think about utilizing various processes, such as
screen printing, direct-to-garment printing, and vinyl printing, depending on your preferences and the
desired quality of the apparel.
### Selecting Vendors
Finding dependable suppliers for your materials is essential to make sure of reliable quality.
Look for vendors that supply top-notch basic tees in different sizes.
Building a strong partnership with your manufacturers is important to
maintain prompt shipments and affordable pricing.
### Building an Online Store
In today’s online age, having an online presence is essential
for accessing a wider audience. Develop an appealing
and functional online store to showcase your products.
Implement clear pictures and detailed product details to provide buyers a better idea of what
they are getting. Consider adding elements like secure payment systems, ratings,
and social sharing buttons to improve user engagement.
### Advertising and Marketing
Targeted advertising is crucial to driving customers to your
t-shirt shop. Leverage multiple advertising platforms,
such as social media, newsletters, influencer marketing, and SEO.
Platforms like Instagram, Facebook, and TikTok provide you to engage a
large customer base and highlight your products.
Email campaigns is another strategy to keep your customers and update them about new products, promotions, and upcoming launches.
Partnering with influencers can further boost in connecting with potential buyers.
### Customer Service
Providing outstanding customer service is essential for building a faithful audience.
Ensure that your clients have a satisfactory interaction from beginning to end.
Address inquiries and issues efficiently and professionally.
Offering hassle-free returns and transparent policies can assist establishing
reliability with your clients.
### Analyzing Sales
Regularly reviewing your business metrics is crucial to identify aspects for
improvement and modify your {strategies|approaches
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