How to Profit from Direct Mail
In the next coming weeks I will be talking about developing and running an effective direct mail campaign to boost turnover and profits. You see, if you really want to make dramatic improvements in sales you cannot simple rely on having great presence on line. You need to have a range of strategic marketing weapons to make the most of your target market. And direct mail is one of the most powerful marketing weapons you can have.
You are running a direct-mail campaign every time you mail an existing or potential customer a letter and ask them to respond or take action.
Direct mail is a marketing strategy that can help you achieve a number of business objectives. From lead generation to customer retention, direct mail campaigns are a highly versatile and relatively cost-effective choice for business promotion.
What you probably don’t realise is the direct mail is one of the most targeted marketing strategies you can implement, and one of the easiest to track, measure and analyse results.
It is also one of the most personal. Instead of an advertisement, flyer, newspaper insert or catalogue, you are sending each customer a personalised letter that is tailored to their unique needs and desires.
Getting the most out of your direct mail campaign is easy. With a laser-sharp mailing list and irresistible offer, your direct mail campaign can easily flood your business with qualified leads.
Let’s get started!
A List of Ideal Customers
Unless you spend time carefully crafting a mailing list of ideal customers, you may as well pack and up go home. The success of a direct mail campaign largely rests on the pinpoint accuracy of your mailing list.
The only people you want on your list are your potential “ideal customers.” The people who are most likely to buy from you – often and in large volumes – and who are a delight to deal with. They are the type of people who will account for 80% of your revenue, and just 20% of your total customer base.
You have a number of options when you are creating your mailing list:
• Existing customer database. This is a list of all of the people who have previously purchased from you. It is important to gather their full contact information at the time of sale so you will be able to get contact them again.
• Existing Leads database
This is a list of all of the leads that have come through your door, but have not purchased from you. This may include those who responded to your last direct mail campaign, but have not yet become customers.
• Outsourced list. This is a list that has been purchased from a market research firm, the government, or the post office. These lists are pulled based on demographic information – age, sex, location, income, family structure, etc.
Putting the mailing list together
Once you have determined the source(s) for your mailing list, you will have to spend some time assembling it and preparing it for your mailing.
1. Make sure all contacts are up to date. Phone old contacts to confirm their mailing address. An out-of-date list will cost you money in printing and postage.
2. Ensure all contacts are accurate to the list criteria. Take a read through your list to make sure there are no contacts that shouldn’t be on the list.
3. Use a database management program to manage your mailing. This will allow you to keep a master list, and create custom lists for each mailing. Remember to save the file name as something that describes the mailing so you can easily find it.
Next week we will talk about writing effective direct mail pieces, and the first two steps of the Five Step Direct Mail Campaign. In the meantime if you want some help in putting your campaign together visit: http://businessgrowthforyou.com
Until the next time.
Vernon Simpson, Nydes Business Coach
Coaching Business Owners and Executives to their next level of Excellence
2,945 Responses to “How to Profit from Direct Mail”
login kijang188 said...
you’re actually a just right webmaster. The website loading speed is amazing.
It seems that you’re doing any distinctive trick. Moreover, The contents are masterwork.
you’ve done a wonderful activity in this matter!
Hokicoy Gacor said...
Hey are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you
require any html coding knowledge to make your own blog?
Any help would be really appreciated!
cara deposit pulsa joker123 said...
Hello! I understand this is somewhat off-topic however I had to ask.
Does managing a well-established website like yours take a lot of work?
I’m completely new to writing a blog but I do write in my journal daily.
I’d like to start a blog so I can easily share
my personal experience and thoughts online. Please let me know if you have any
kind of recommendations or tips for new aspiring blog owners.
Thankyou!
boostaro said...
You have made some really good points there. I looked on the web for more info about the issue and found most people will go along with your views on this site.
Pharaoh Power Supplement Reviews said...
Hey There. I found your blog the use of msn. This is an extremely well written article.
I will be sure to bookmark it and return to learn extra of
your helpful info. Thank you for the post. I’ll definitely return.
Ultra K9 Pro Reviews said...
Everything is very open with a clear explanation of the challenges.
It was really informative. Your site is extremely helpful.
Thank you for sharing!
Situs Judi Slot303 said...
Thank you for the auspicious writeup. It in fact was
a amusement account it. Look advanced to more added agreeable from you!
By the way, how could we communicate?
boostaro reviews said...
Hi there! This is my 1st comment here so I just wanted to give a quick shout out and tell you I truly enjoy reading
through your posts. Can you suggest any other blogs/websites/forums that
cover the same topics? Thanks a ton!
Animale Male Enhancement Reviews said...
Hey! Do you know if they make any plugins to safeguard against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on.
Any recommendations?
login Lion4d said...
We absolutely love your blog and find the majority of
your post’s to be just what I’m looking for.
Do you offer guest writers to write content available for you?
I wouldn’t mind publishing a post or elaborating on many of the subjects you write
regarding here. Again, awesome weblog!
mua giong dan huong said...
Hello, I enjoy reading through your article. I like to write a little
comment to support you.
angka keramat said...
Hey! This post couldn’t be written any better! Reading this post reminds me of my good old room mate!
He always kept chatting about this. I will forward this article to him.
Pretty sure he will have a good read. Many thanks for sharing!
giong mac ca said...
For the reason that the admin of this website is working, no uncertainty very soon it will
be famous, due to its feature contents.
Ch?m sóc cây m?ng c?t said...
Fastidious answers in return of this issue
with firm arguments and explaining everything about that.
unblock site said...
Good day! I simply wish to give you a big thumbs up for the excellent information you’ve got right here
on this post. I’ll be coming back to your
site for more soon.
phenq said...
Truly no matter if someone doesn’t be aware of afterward its up to other people
that they will assist, so here it occurs.
SCAM said...
Artikel ini sangat menginspirasi dan informatif. Saya sangat
menghargai cara penulis menyampaikan informasi dengan jelas dan menarik.
Sebagai seseorang yang tertarik dengan topik ini. Terima kasih telah membagikan Tulisan ini.
Saya berharap bisa membaca lebih banyak konten berkualitas seperti ini di
masa mendatang.
endoboost reviews said...
Right here is the right blog for anybody who really
wants to understand this topic. You know so much its almost
hard to argue with you (not that I personally will need to…HaHa).
You certainly put a brand new spin on a topic that’s been written about for ages.
Great stuff, just great!
?????? ???? 365 said...
You really make it seem so easy with your presentation but I find this matter to
be actually something which I think I would never understand.
It seems too complex and very broad for me.
I am looking forward for your next post, I will try to
get the hang of it!
Hokicoy Gacor said...
Great post however , I was wanting to know if you could write a litte more on this topic?
I’d be very grateful if you could elaborate a little bit
more. Many thanks!
growth matrix said...
Hey there! I know this is kinda off topic however I’d
figured I’d ask. Would you be interested in trading links or maybe guest writing a blog post or vice-versa?
My website addresses a lot of the same subjects as yours and I believe we could greatly benefit from each other.
If you might be interested feel free to send me an email.
I look forward to hearing from you! Wonderful blog by the way!
Nhà cung c?p gi?ng vú s?a hoàng kim uy tín said...
Nice post. I used to be checking continuously this blog and I’m impressed!
Extremely useful info specially the remaining part
🙂 I take care of such information much.
I was looking for this certain info for a long time. Thanks and best
of luck.
?????? ???? ???????? 2022 said...
Hey very nice blog!
???? ???????? said...
What’s up, after reading this amazing article i am also glad to
share my familiarity here with colleagues.
https://offroadjunk.com/ said...
??????? ?????? ????????? ????? ??? ????????
??? ???? ?????????? ?????????? ?????????? ??????? ??? ?????? ????????? ??? ??????? ??????????????? ?????
???????????????? ?????????????? ???????? ??? ??????? ????? ?????? ???????????
??? ????????? ???????????? ??? ???? ?? ????????????? ?????? ????? 2-3 ?????????? ???? ??????????? ???? ?????? ????????????? ???? ???????
??? ????? ?? ?????????? ??? ?? ??????? ??????
?????? ??????????????? ??? ?????????? ?????????? ????? ???? ??????????? ?? ????????
??????? ?????????? ???????
????????? ????? ????
????? ?? ??? ?????????? ??????????? ??? ????????? ????????? ???? ??????????? ?? ??????? ?????????
?????? ??? ????????????????? ?????????
?????? ??? ??????? ??????
?????????? ????? ?????? ?????? ????? ??? ????
???????? ?? ?????? ???? ???????
?????? ??? ???????? ?????
??????? ?? ??? ????????? ?????????
??????????? ?????????? ?????????????
?????? ????????? ?????????
??? ???? ?????? ????? ??? ???? ???????
???????? ???? ???? ???????????????????????
?????? ???????????? ?????? ??????? ?????? ???????
??? ???? ??????????????
???????? ??????????
???????????? ?????????????? ???
????????????? ?????????????? ???????? ??? ???????? ??????????
?????????? ?????? ?????
??????????????? ??? ?? ???????? ??? ?????
??????? ?????????????????? ????
????????????? ?????????? ??
???????????? ???? ???????????
??? ??????? ?????? ????????????
??? ??????????
my website – ??? ??? ????? (https://offroadjunk.com/)
Alpha X10ND Ultra Reviews said...
A person essentially lend a hand to make significantly posts I’d state.
That is the very first time I frequented your web page and to this
point? I surprised with the research you made to make this
particular publish extraordinary. Magnificent task!
Stanley said...
Greetings from California! I’m bored to tears at work so I decided to check out
your website on my iphone during lunch break.
I really like the information you provide here and
can’t wait to take a look when I get home. I’m surprised at how
quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G ..
Anyways, fantastic blog!
patagonia fly fishing said...
you’re really a just right webmaster. The site loading pace is amazing.
It sort of feels that you are doing any distinctive trick.
In addition, The contents are masterpiece. you’ve performed a
magnificent activity on this subject!
???? ?????? ???? said...
Hey, I think your blog might be having browser compatibility issues.
When I look at your website in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up!
Other then that, great blog!
Hokicoy login said...
I used to be recommended this blog by my cousin. I am
no longer certain whether or not this submit is written by means of him
as no one else recognize such certain approximately my trouble.
You are incredible! Thanks!
the genius wave reviews said...
If you want to obtain much from this piece of writing then you have to apply these
strategies to your won webpage.
datamacau.shop said...
constantly i used to read smaller posts which as well clear their motive,
and that is also happening with this piece of writing which I am reading at
this time.
resultchina.site said...
Woah! I’m really enjoying the template/theme of this website.
It’s simple, yet effective. A lot of times it’s difficult to get that
“perfect balance” between user friendliness and visual appeal.
I must say that you’ve done a amazing job with
this. Additionally, the blog loads very fast for me on Firefox.
Outstanding Blog!
sportsbook reddit said...
I wanted to thank you for this wonderful read!!
I certainly loved every little bit of it. I have got you bookmarked to check
out new things you post…
Mastodon.social/@upcomingtradera said...
I think this is one of the most important information for me.
And i am glad reading your article. But wanna remark on some general things, The web site style
is great, the articles is really great : D. Good job, cheers
live draw sgp said...
Thanks very nice blog!
live toto macau said...
Greetings! Very useful advice in this particular post!
It is the little changes that make the biggest changes. Thanks a lot for sharing!
Manggatoto said...
Heya i’m for the primary time here. I found this board and I
to find It truly helpful & it helped me out much.
I am hoping to provide one thing back and aid others such as you aided me.
SV388 said...
You said it perfectly.!
Visit said...
If you desire to grow your familiarity only keep visiting this web site and be updated with the most
recent gossip posted here.
brazilian wood pills said...
I’ll right away snatch your rss as I can not to find your email subscription link or e-newsletter service.
Do you’ve any? Please allow me recognise in order that I may subscribe.
Thanks.
Here is my site … brazilian wood pills
red boost said...
Hello There. I discovered your blog the use of msn. That is an extremely neatly written article.
I will make sure to bookmark it and come back to learn more of your helpful info.
Thank you for the post. I’ll certainly return.
naga169 said...
If you wish for to increase your familiarity just keep visiting this
site and be updated with the hottest information posted here.
Ignacio said...
It’s awesome to pay a quick visit this web page
and reading the views of all colleagues regarding this paragraph, while I am also keen of getting familiarity.
herpesyl said...
Great post. I was checking constantly this blog and I am impressed!
Very helpful info specially the last part :
) I care for such info much. I was seeking this certain information for a
very long time. Thank you and best of luck.
laga ayam sv388 said...
Hey there just wanted to give you a quick heads up. The text in your content
seem to be running off the screen in Safari. I’m not sure if this is a
formatting issue or something to do with browser compatibility but I thought I’d post to
let you know. The style and design look great though!
Hope you get the problem solved soon. Many thanks
Ilene said...
I constantly spent my half an hour to read this webpage’s articles or reviews all the time along
with a mug of coffee.
Hokicoy said...
I read this paragraph completely concerning the resemblance of most recent and preceding technologies,
it’s amazing article.
slot88 said...
Admiring the commitment you put into your website and in depth information you present.
It’s great to come across a blog every once in a while that isn’t the same
old rehashed information. Excellent read! I’ve bookmarked
your site and I’m adding your RSS feeds to
my Google account.
exponentiel.net said...
I truly love your website.. Very nice colors & theme. Did
you make this website yourself? Please reply back as I’m hoping
to create my own personal website and would love to find out where you got
this from or just what the theme is called. Thank you!