How to Profit from Direct Mail
In the next coming weeks I will be talking about developing and running an effective direct mail campaign to boost turnover and profits. You see, if you really want to make dramatic improvements in sales you cannot simple rely on having great presence on line. You need to have a range of strategic marketing weapons to make the most of your target market. And direct mail is one of the most powerful marketing weapons you can have.
You are running a direct-mail campaign every time you mail an existing or potential customer a letter and ask them to respond or take action.
Direct mail is a marketing strategy that can help you achieve a number of business objectives. From lead generation to customer retention, direct mail campaigns are a highly versatile and relatively cost-effective choice for business promotion.
What you probably don’t realise is the direct mail is one of the most targeted marketing strategies you can implement, and one of the easiest to track, measure and analyse results.
It is also one of the most personal. Instead of an advertisement, flyer, newspaper insert or catalogue, you are sending each customer a personalised letter that is tailored to their unique needs and desires.
Getting the most out of your direct mail campaign is easy. With a laser-sharp mailing list and irresistible offer, your direct mail campaign can easily flood your business with qualified leads.
Let’s get started!
A List of Ideal Customers
Unless you spend time carefully crafting a mailing list of ideal customers, you may as well pack and up go home. The success of a direct mail campaign largely rests on the pinpoint accuracy of your mailing list.
The only people you want on your list are your potential “ideal customers.” The people who are most likely to buy from you – often and in large volumes – and who are a delight to deal with. They are the type of people who will account for 80% of your revenue, and just 20% of your total customer base.
You have a number of options when you are creating your mailing list:
• Existing customer database. This is a list of all of the people who have previously purchased from you. It is important to gather their full contact information at the time of sale so you will be able to get contact them again.
• Existing Leads database
This is a list of all of the leads that have come through your door, but have not purchased from you. This may include those who responded to your last direct mail campaign, but have not yet become customers.
• Outsourced list. This is a list that has been purchased from a market research firm, the government, or the post office. These lists are pulled based on demographic information – age, sex, location, income, family structure, etc.
Putting the mailing list together
Once you have determined the source(s) for your mailing list, you will have to spend some time assembling it and preparing it for your mailing.
1. Make sure all contacts are up to date. Phone old contacts to confirm their mailing address. An out-of-date list will cost you money in printing and postage.
2. Ensure all contacts are accurate to the list criteria. Take a read through your list to make sure there are no contacts that shouldn’t be on the list.
3. Use a database management program to manage your mailing. This will allow you to keep a master list, and create custom lists for each mailing. Remember to save the file name as something that describes the mailing so you can easily find it.
Next week we will talk about writing effective direct mail pieces, and the first two steps of the Five Step Direct Mail Campaign. In the meantime if you want some help in putting your campaign together visit: http://businessgrowthforyou.com
Until the next time.
Vernon Simpson, Nydes Business Coach
Coaching Business Owners and Executives to their next level of Excellence
2,883 Responses to “How to Profit from Direct Mail”
co je to orgonit said...
Hmm it looks like your site ate my first comment (it was extremely long) so I guess I’ll just sum it
up what I submitted and say, I’m thoroughly enjoying your blog.
I as well am an aspiring blog blogger but I’m still new to
the whole thing. Do you have any recommendations for novice blog
writers? I’d certainly appreciate it.
porte rapide in pvc said...
hey there and thank you for your info – I have definitely picked up anything new from right here.
I did however expertise a few technical issues using this web
site, since I experienced to reload the site lots of times previous to I could get it to load properly.
I had been wondering if your web hosting is OK?
Not that I’m complaining, but slow loading instances
times will very frequently affect your placement in google and can damage
your high-quality score if advertising and marketing with Adwords.
Well I’m adding this RSS to my e-mail and could look out for a lot more of your respective fascinating content.
Make sure you update this again very soon.
what is the price of laboratory ball milling machine said...
https://www.lab-mill.net/ar/why-procurement-lab-ball-milling-machine/why procurement lab ball milling machine
UK ID CARD said...
Hiya! Quick question that’s entirely off topic. Do you know how to make your site mobile
friendly? My website looks weird when browsing from my iphone 4.
I’m trying to find a theme or plugin that might be able to fix this issue.
If you have any recommendations, please share.
Thank you!
????????????????? said...
???????????????????????????????????????????????? Bounce ????????????????????????????????????????????????????????????????????????????????????????????? ?????????????????????????? ????????????????????????
????????? – ??????????????????????????????????!
Take a look at my website ?????????????????
gambling said...
The provided content of this blog piece is extremely compelling.
I enjoyed the way you scrutinized the different
issues so exhaustively and lucidly . You helped me acquire
fresh viewpoints that I had not contemplated before.
Thank you for disseminating your proficiency and expertise – it has
empowered me to learn additionally .
I particularly liked the ground-breaking outlooks
you introduced , which broadened my horizons
and cognition in significant courses. This blog is systematic and captivating ,
which is essential for information of this standard
.
I look forward to review additional of
your creations in the future , as I’m convinced it is sure to continue to be enlightening and
facilitate me persist in growing . I offer my appreciation !
my homepage – gambling
????? ?? said...
Dwelling protection: Tactical shotguns are generally used for residence defense attributable to their intimidating appearance and the stopping energy of their ammunition.
????? ?????? said...
????? ?????? ???? ? ????? ??? ?? ?? ???? ?????? ????????
?? ?????? ? ???? ???? ????? ????? ?? ????
???? ?? said...
While I keep a handgun at prepared (normally the piece I have carried throughout the day), I also rely on lengthy guns for personal protection.
museos en barcelona said...
You need to take part in a contest for one of the best sites on the net.
I will recommend this blog!
Vitan Tablet said...
I am not positive the place you’re getting
your info, but great topic. I must spend some time finding
out more or understanding more. Thanks for fantastic info I was searching for this info for
my mission.
??????????24 said...
????? ???? ???????????? ????????????????? ???!
????????? ?????????????
??????????????? ??????? ???????????????????? ????? ??????
??????????? ????????????? ???????????? ???????????? ???????? ???????????????? ???????????????????? ????????????????????? ??????????????????????????????????????????????? ????????????
????????? ?????????? ???????? ???????????
??????? ?????????? ???????????????? ???????????? ??????????
????????? ???????????????????????? ??????????????????? ?????????????????????
???????? ????????????????
?????????????? ?????????? ???????????? ???????????????????????? ?????????????
???????????????????????? ?????? ?????? ??????????????????
my blog … ??????????24
max jozz said...
It’s perfect time to make some plans for the future and
it’s time to be happy. I’ve read this post and if I could I desire to suggest you
few interesting things or advice. Perhaps you could write next articles referring to this
article. I desire to read more things about it!
exposiciones en barcelona said...
No matter if some one searches for his vital thing, therefore he/she wishes to be
available that in detail, thus that thing is maintained over here.
herpesyl said...
I loved as much as you will receive carried out right here.
The sketch is tasteful, your authored material stylish. nonetheless,
you command get got an impatience over that you wish be delivering the following.
unwell unquestionably come further formerly again as exactly the
same nearly very often inside case you shield this increase.
Also visit my webpage; herpesyl
Sheri said...
Marvelous, what a webpage it is! This blog provides helpful data
to us, keep it up.
Philipp said...
Everything is very open with a really clear explanation of the challenges.
It was truly informative. Your site is extremely helpful.
Thank you for sharing!
Victor said...
Have you ever thought about adding a little bit more than just your articles?
I mean, what you say is important and all. But imagine
if you added some great images or video clips to give
your posts more, “pop”! Your content is excellent but with images
and video clips, this site could certainly be one of
the most beneficial in its niche. Excellent blog!
Georgetta said...
This article is actually a pleasant one it assists new internet viewers, who are wishing for blogging.
Grover said...
You’ve made some decent points there. I checked on the
web for additional information about the issue and found most individuals will go along
with your views on this web site.
Clemmie said...
Wonderful article! That is the type of information that should be shared around the internet.
Disgrace on Google for not positioning this publish higher!
Come on over and consult with my site . Thanks =)
Elvia said...
Terrific post however , I was wanting to know if you could write a litte more on this topic?
I’d be very grateful if you could elaborate a little bit
more. Many thanks!
Mirta said...
Aw, this was an exceptionally good post. Finding the
time and actual effort to make a very good article… but what
can I say… I hesitate a whole lot and don’t manage to get nearly anything done.
Pearline said...
Hello outstanding blog! Does running a blog similar to
this take a great deal of work? I have very little expertise in programming
however I was hoping to start my own blog soon. Anyhow, if you have any suggestions or tips for new blog owners please share.
I know this is off subject however I simply wanted to ask. Kudos!
Son said...
I think the admin of this web page is truly working hard for his web site, since here every data
is quality based stuff.
Hugh said...
Have you ever considered publishing an ebook or guest authoring on other sites?
I have a blog based on the same subjects you discuss and would love to have you share some stories/information. I know my audience would value your work.
If you are even remotely interested, feel free to shoot me an email.
Catherine said...
My spouse and I stumbled over here from a different web
page and thought I might as well check things out. I like what I see so i am just following you.
Look forward to going over your web page again.
Buddy said...
I visit each day some web sites and websites to read articles or reviews, except this blog
gives feature based articles.
Ava said...
Please let me know if you’re looking for a author for your weblog.
You have some really great articles and I feel I would be a good asset.
If you ever want to take some of the load off,
I’d absolutely love to write some articles for your blog in exchange for a link back to mine.
Please send me an email if interested. Cheers!
Danielle said...
I’m really enjoying the theme/design of your blog.
Do you ever run into any internet browser compatibility
problems? A handful of my blog audience have complained about my site not working correctly in Explorer
but looks great in Safari. Do you have any ideas to help fix this
problem?
Kathy said...
Hello there I am so excited I found your blog, I really found you by accident, while I was browsing on Yahoo for something else, Nonetheless I am here now
and would just like to say cheers for a remarkable post and a all round enjoyable blog (I also
love the theme/design), I don’t have time to look over it all at the moment
but I have bookmarked it and also added in your RSS feeds, so when I have
time I will be back to read a lot more, Please do
keep up the awesome job.
Louis said...
Aw, this was an exceptionally nice post. Taking the time and actual effort
to produce a very good article… but what
can I say… I put things off a whole lot and don’t
manage to get anything done.
Fabian said...
I really like what you guys are usually up too. This sort of clever work and
coverage! Keep up the fantastic works guys I’ve incorporated you guys to my blogroll.
Domingo said...
Nice blog right here! Also your website lots up fast! What host are
you using? Can I am getting your associate hyperlink on your host?
I want my website loaded up as fast as yours lol
Everette said...
Every weekend i used to go to see this web site, because i wish
for enjoyment, since this this web site conations really good funny data too.
Mckenzie said...
I have read so many content concerning the blogger lovers except this article is actually a fastidious article, keep it up.
Nydia said...
Very soon this website will be famous among all blogging and
site-building visitors, due to it’s nice content
Ramon said...
Hey! This post couldn’t be written any better!
Reading through this post reminds me of my good old
room mate! He always kept chatting about this. I will
forward this page to him. Fairly certain he will have a good read.
Many thanks for sharing!
Grazyna said...
This blog was… how do you say it? Relevant!! Finally I have found something
that helped me. Appreciate it!
Christena said...
You’re so interesting! I don’t believe I’ve truly read through anything like that before.
So good to find somebody with some genuine thoughts on this issue.
Really.. many thanks for starting this up. This website is one thing that’s needed
on the web, someone with some originality!
Angelina said...
Hello there! Quick question that’s entirely off topic.
Do you know how to make your site mobile friendly?
My web site looks weird when viewing from my iphone4.
I’m trying to find a theme or plugin that might be able to correct this issue.
If you have any recommendations, please share.
With thanks!
Malinda said...
Everything published was very reasonable. However, what about this?
suppose you typed a catchier post title? I ain’t suggesting your information isn’t good., however what if you added
a title to maybe get a person’s attention? I mean How to Profit from Direct Mail | MyBusinessDevelopmentAcademy.com
is a little vanilla. You ought to look at Yahoo’s front page and see how they create
article titles to grab people interested. You might try adding
a video or a pic or two to get people interested about what you’ve written.
In my opinion, it would make your posts a little bit more interesting.
Delilah said...
Hey there! I simply want to offer you a huge thumbs up for the great
info you have right here on this post. I will be coming back to your blog
for more soon.
Cheryl said...
Great blog here! Also your web site loads up very fast!
What web host are you using? Can I get your affiliate link
to your host? I wish my site loaded up as fast as yours lol
Frieda said...
Greetings! Very useful advice within this article!
It’s the little changes which will make the largest changes.
Thanks for sharing!
Jurgen said...
We’re a bunch of volunteers and starting a new scheme in our community.
Your website offered us with valuable info to
work on. You have done a formidable job and our entire
group might be thankful to you.
Taren said...
These are truly great ideas in about blogging. You have touched some fastidious points here.
Any way keep up wrinting.
Ilse said...
This is my first time visit at here and i am truly pleassant to read everthing at single place.
Marlon said...
My brother recommended I may like this web site.
He was entirely right. This submit truly made my day. You can not
consider just how so much time I had spent for this information! Thank you!
Cerys said...
I’m impressed, I have to admit. Rarely do I encounter a blog that’s both equally educative and
amusing, and let me tell you, you’ve hit the nail on the head.
The problem is something that not enough folks are speaking
intelligently about. I’m very happy that I found this in my search for
something concerning this.