How to Profit from Direct Mail

Posted by vernonsimpson on July 19, 2013

In the next coming weeks I will be talking about developing and running an effective direct mail campaign to boost turnover and profits. You see, if you really want to make dramatic improvements in sales you cannot simple rely on having great presence on line. You need to have a range of strategic marketing weapons to make the most of your target market. And direct mail is one of the most powerful marketing weapons you can have.

You are running a direct-mail campaign every time you mail an existing or potential customer a letter and ask them to respond or take action.

Direct mail is a marketing strategy that can help you achieve a number of business objectives. From lead generation to customer retention, direct mail campaigns are a highly versatile and relatively cost-effective choice for business promotion.

What you probably don’t realise is the direct mail is one of the most targeted marketing strategies you can implement, and one of the easiest to track, measure and analyse results.

It is also one of the most personal. Instead of an advertisement, flyer, newspaper insert or catalogue, you are sending each customer a personalised letter that is tailored to their unique needs and desires.

Getting the most out of your direct mail campaign is easy. With a laser-sharp mailing list and irresistible offer, your direct mail campaign can easily flood your business with qualified leads.

Let’s get started!

A List of Ideal Customers

Unless you spend time carefully crafting a mailing list of ideal customers, you may as well pack and up go home. The success of a direct mail campaign largely rests on the pinpoint accuracy of your mailing list.

The only people you want on your list are your potential “ideal customers.” The people who are most likely to buy from you – often and in large volumes – and who are a delight to deal with. They are the type of people who will account for 80% of your revenue, and just 20% of your total customer base.

You have a number of options when you are creating your mailing list:

Existing customer database. This is a list of all of the people who have previously purchased from you. It is important to gather their full contact information at the time of sale so you will be able to get contact them again.

Existing Leads database

This is a list of all of the leads that have come through your door, but have not purchased from you. This may include those who responded to your last direct mail campaign, but have not yet become customers.

Outsourced list. This is a list that has been purchased from a market research firm, the government, or the post office. These lists are pulled based on demographic information – age, sex, location, income, family structure, etc.

Putting the mailing list together

Once you have determined the source(s) for your mailing list, you will have to spend some time assembling it and preparing it for your mailing.

1. Make sure all contacts are up to date. Phone  old contacts to confirm their mailing address. An out-of-date list will cost you money in printing and postage.

2. Ensure all contacts are accurate to the list criteria. Take a read through your list to make sure there are no contacts that shouldn’t be on the list.

3. Use a database management program to manage your mailing. This will allow you to keep a master list, and create custom lists for each mailing. Remember to save the file name as something that describes the mailing so you can easily find it.

Next week we will talk about writing effective direct mail pieces, and the first two steps of the Five Step Direct Mail Campaign. In the meantime if you want some help in putting your campaign together visit: http://businessgrowthforyou.com

Until the next time.

 

Vernon Simpson, Nydes Business Coach

Coaching Business Owners and Executives to their next level of Excellence

2,932 Responses to “How to Profit from Direct Mail”

  1. Marcelino said...

    It’s nearly impossible to find knowledgeable people on this subject,
    but you sound like you know what you’re talking about!
    Thanks

  2. Clifton said...

    Hi there mates, fastidious paragraph and fastidious arguments commented at this place, I am really enjoying by these.

  3. Noe said...

    It’s an awesome post designed for all the online users; they will obtain advantage from it I am sure.

  4. Tobias said...

    I don’t know if it’s just me or if everybody else encountering issues with your site.
    It appears as if some of the text on your content are running
    off the screen. Can someone else please provide feedback and let me know if this is happening
    to them as well? This may be a problem with my internet
    browser because I’ve had this happen previously. Cheers

  5. Janell said...

    Yes! Finally something about >.

  6. Skye said...

    I like the valuable information you provide in your articles.
    I will bookmark your blog and check again here regularly.
    I’m quite certain I’ll learn lots of new stuff right here!
    Good luck for the next!

  7. Taren said...

    Today, I went to the beach front with my children.
    I found a sea shell and gave it to my 4 year old
    daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and
    screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is totally off topic but I
    had to tell someone!

  8. Judi said...

    I’ve learn a few good stuff here. Definitely worth bookmarking for revisiting.
    I surprise how much attempt you put to make the sort of wonderful informative website.

  9. herpesyl google reviews said...

    Great article! We are linking to this great content on our website.
    Keep up the great writing.

    My web-site – herpesyl google reviews

  10. SEO Philippines said...

    you are in point of fact a excellent webmaster. The web site loading velocity is amazing.

    It kind of feels that you’re doing any unique trick.
    Moreover, The contents are masterpiece. you have performed a wonderful activity in this topic!

    Feel free to surf to my web blog: SEO Philippines

  11. pursvive said...

    What’s up every one, here every one is sharing these kinds
    of knowledge, therefore it’s pleasant to read this web site, and I used to visit this weblog all
    the time.

    Here is my web-site pursvive

  12. mua bán tr? em said...

    Everything is very open with a very clear clarification of the challenges.
    It was definitely informative. Your site is extremely helpful.
    Thanks for sharing!

  13. the genius wave download said...

    Hello there! This is my first comment here so I just wanted to give a quick shout out and tell
    you I really enjoy reading your articles. Can you suggest
    any other blogs/websites/forums that go over the same subjects?
    Thanks a lot!

    Feel free to visit my web-site: the genius wave download

  14. Bernice said...

    Attractive section of content. I just stumbled upon your weblog and in accession capital to assert that I get actually
    enjoyed account your blog posts. Anyway I will be subscribing
    to your feeds and even I achievement you
    access consistently fast.

  15. caluanie muelear oxidize price usa said...

    Everyone loves it when folks come together and share opinions.
    Great blog, stick with it!

  16. Marina said...

    I always used to study article in news papers but now as I am a user of web therefore from now I am using net for posts, thanks to web.

  17. ????? ?? said...

    It offers tools for invoicing, expense tracking, payroll, inventory management, and financial reporting.

  18. ???? ?? ? said...

    These trading signals are based on multiple factors including market conditions, latest news and rumors, and technical analysis.

  19. ?????? ?? ???? said...

    Retrieved 2011-03-08. Locating plants in non-union states similar to North Carolina is part of Caterpillar’s effort to lower the impression of organized labor on production, in line with union officials and analysts.

  20. Odell said...

    What’s Taking place i am new to this, I stumbled upon this I’ve found
    It positively useful and it has aided me out loads.
    I’m hoping to contribute & help other users like its aided me.
    Great job.

  21. ????? ?? ?? atm said...

    ?Data?has been gen?erat?ed by?G?SA?C?onte?nt G?enerator ?DEMO.

  22. ULTRA K9 PRO said...

    I blog frequently and I truly thank you for
    your information. Your article has truly peaked
    my interest. I am going to take a note of your website and keep checking for new information about once a week.
    I subscribed to your Feed too.

    Here is my blog post :: ULTRA K9 PRO

  23. 1 said...

    E?ery weekend i used too visit this site, for the reason that i want
    enjoyment, as this this website conations genuinely good funny stuff to?.

    Visit m? blog :: 1

  24. pronerve 6 said...

    Woah! I’m really digging the template/theme of
    this site. It’s simple, yet effective. A lot of times it’s
    tough to get that “perfect balance” between superb usability and visual appeal.
    I must say you have done a amazing job with this. In addition,
    the blog loads very quick for me on Firefox. Exceptional Blog!

    Feel free to surf to my blog post :: pronerve 6

  25. ???? said...

    When you’d invested 1,000 in a FTSE a hundred tracker fund at the beginning of 1998, the capital worth will be practically the same these days.

  26. ???? ?? ???? said...

    JGR after the 2022 season, however the deal reportedly fell by.

  27. ???? ?? said...

    1988 saw the primary privatization by way of the NSE with the sale of a 20 authorities stake in Kenya Industrial Financial institution.

  28. phen q said...

    whoah this weblog is great i love studying your posts.

    Stay up the great work! You recognize, a lot of people are hunting around for
    this info, you can aid them greatly.

    Also visit my web site; phen q

  29. lung clear pro ingredients list said...

    I’m truly enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme?

    Superb work!

    Also visit my webpage … lung clear pro ingredients list

  30. testoprime review 2022 said...

    Howdy would you mind letting me know which web
    host you’re utilizing? I’ve loaded your blog in 3 completely different browsers
    and I must say this blog loads a lot faster then most.
    Can you suggest a good hosting provider at a fair price?

    Cheers, I appreciate it!

    my blog :: testoprime review 2022

  31. alpha bites said...

    You made some good points there. I looked on the web for more
    info about the issue and found most individuals
    will go along with your views on this site.

    my website :: alpha bites

  32. testoprime reviews said...

    Hi to every one, it’s actually a good for me to go to see this web site,
    it includes helpful Information.

    Also visit my blog post; testoprime reviews

  33. ???????? ??????? ????? ?????? said...

    ????????????? ? ????? ??????? ????????????? ???????? ?????? – ??????????????? ?????? ??????????.
    ???????? ??????????? ? ????????? ?????? ??????? ? 2024
    ????. ??????????? ?????? ???????????? ???????? ???????? ??????? ????? ??????

  34. herpesyl said...

    Wow, superb weblog layout! How long have you been blogging for?
    you make running a blog glance easy. The total look of your website is excellent, as neatly as
    the content material!

    Feel free to visit my web page – herpesyl

  35. what is pro nerve 6 said...

    I all the time emailed this website post page to all my contacts, for the reason that if like to
    read it afterward my links will too.

    my homepage … what is pro nerve 6

  36. dentavim reviews better business bureau said...

    It’s genuinely very complicated in this busy life to listen news on TV, therefore I only use world wide web for that purpose,
    and take the latest news.

    My webpage dentavim reviews better business bureau

  37. erec prime said...

    Nice answer back in return of this question with real arguments
    and describing the whole thing concerning that.

    Feel free to surf to my web page; erec prime

  38. does pronerve 6 work said...

    Hey would you mind stating which blog platform you’re working with?
    I’m going to start my own blog soon but I’m having a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your design seems different then most blogs and I’m looking for something unique.
    P.S Sorry for being off-topic but I had to ask!

    Here is my blog :: does pronerve 6 work

  39. https://alexislpsu24702.total-blog.com/cosa-significa-54693521 said...

    Hi there! Someone in my Myspace group shared this
    site with us so I came to take a look. I’m definitely loving the information. I’m
    book-marking and will be tweeting this to my followers!
    Superb blog and excellent design and style.

    Here is my website https://alexislpsu24702.total-blog.com/cosa-significa-54693521

  40. the billionaire brain wave reviews said...

    I really like your blog.. very nice colors & theme.

    Did you design this website yourself or did you hire someone to
    do it for you? Plz reply as I’m looking to construct my own blog and
    would like to find out where u got this from.

    many thanks

    My webpage … the billionaire brain wave reviews

  41. jungle beast pro reviews said...

    Hi! I realize this is somewhat off-topic however I needed to ask.

    Does running a well-established blog like yours take a massive amount
    work? I am completely new to running a blog but I do write in my diary daily.

    I’d like to start a blog so I can share my own experience and feelings online.
    Please let me know if you have any kind of recommendations or tips for brand new aspiring blog owners.
    Thankyou!

    My site jungle beast pro reviews

  42. endoboost reviews said...

    Hey there! I realize this is sort of off-topic however I had to ask.
    Does managing a well-established website like yours take a lot of work?
    I am completely new to operating a blog however I
    do write in my diary every day. I’d like to start a blog so I can easily
    share my experience and views online. Please let me know if you have any kind of ideas
    or tips for brand new aspiring bloggers. Appreciate it!

    Here is my blog … endoboost reviews

  43. https://cristianmwbj81368.theobloggers.com/35573292/cosa-significa said...

    It’s really a nice and helpful piece of information. I’m glad that you just shared this useful info with
    us. Please keep us up to date like this. Thank you for sharing.

    Also visit my site https://cristianmwbj81368.theobloggers.com/35573292/cosa-significa

  44. Zachery Foland said...

    Thank you for sharing your info. I truly appreciate your efforts and I will be waiting for your further write ups thanks once again.

  45. www.question2answer.org said...

    Engaging and perceptive inquiry of the matter. Your assessment was thorough and
    well-supported, furnishing readers with a comprehensive grasp of the fundamental matters at reach.

    I will be elated to collaborate further on this subject. If you are amenable, I would happily
    persuade you to engage with me on the SBOBET ecosystem, in where we might prolong our discussion in a elevated immersive context.

    Also visit my homepage – real-money gaming
    (http://www.question2answer.org)

Add a Comment