How to Profit from Direct Mail

Posted by vernonsimpson on July 19, 2013

In the next coming weeks I will be talking about developing and running an effective direct mail campaign to boost turnover and profits. You see, if you really want to make dramatic improvements in sales you cannot simple rely on having great presence on line. You need to have a range of strategic marketing weapons to make the most of your target market. And direct mail is one of the most powerful marketing weapons you can have.

You are running a direct-mail campaign every time you mail an existing or potential customer a letter and ask them to respond or take action.

Direct mail is a marketing strategy that can help you achieve a number of business objectives. From lead generation to customer retention, direct mail campaigns are a highly versatile and relatively cost-effective choice for business promotion.

What you probably don’t realise is the direct mail is one of the most targeted marketing strategies you can implement, and one of the easiest to track, measure and analyse results.

It is also one of the most personal. Instead of an advertisement, flyer, newspaper insert or catalogue, you are sending each customer a personalised letter that is tailored to their unique needs and desires.

Getting the most out of your direct mail campaign is easy. With a laser-sharp mailing list and irresistible offer, your direct mail campaign can easily flood your business with qualified leads.

Let’s get started!

A List of Ideal Customers

Unless you spend time carefully crafting a mailing list of ideal customers, you may as well pack and up go home. The success of a direct mail campaign largely rests on the pinpoint accuracy of your mailing list.

The only people you want on your list are your potential “ideal customers.” The people who are most likely to buy from you – often and in large volumes – and who are a delight to deal with. They are the type of people who will account for 80% of your revenue, and just 20% of your total customer base.

You have a number of options when you are creating your mailing list:

Existing customer database. This is a list of all of the people who have previously purchased from you. It is important to gather their full contact information at the time of sale so you will be able to get contact them again.

Existing Leads database

This is a list of all of the leads that have come through your door, but have not purchased from you. This may include those who responded to your last direct mail campaign, but have not yet become customers.

Outsourced list. This is a list that has been purchased from a market research firm, the government, or the post office. These lists are pulled based on demographic information – age, sex, location, income, family structure, etc.

Putting the mailing list together

Once you have determined the source(s) for your mailing list, you will have to spend some time assembling it and preparing it for your mailing.

1. Make sure all contacts are up to date. Phone  old contacts to confirm their mailing address. An out-of-date list will cost you money in printing and postage.

2. Ensure all contacts are accurate to the list criteria. Take a read through your list to make sure there are no contacts that shouldn’t be on the list.

3. Use a database management program to manage your mailing. This will allow you to keep a master list, and create custom lists for each mailing. Remember to save the file name as something that describes the mailing so you can easily find it.

Next week we will talk about writing effective direct mail pieces, and the first two steps of the Five Step Direct Mail Campaign. In the meantime if you want some help in putting your campaign together visit: http://businessgrowthforyou.com

Until the next time.

 

Vernon Simpson, Nydes Business Coach

Coaching Business Owners and Executives to their next level of Excellence

2,921 Responses to “How to Profit from Direct Mail”

  1. Brazilian Wood said...

    Greetings from Carolina! I’m bored to death at work so I decided to
    browse your site on my iphone during lunch break.
    I love the info you provide here and can’t wait to take a look when I get home.
    I’m amazed at how fast your blog loaded on my mobile ..
    I’m not even using WIFI, just 3G .. Anyhow, very good site!

    my blog; Brazilian Wood

  2. lottery defeater software said...

    Thank you for another fantastic post. The place else could anybody get that type of information in such an ideal means of writing?
    I’ve a presentation next week, and I am on the search for such information.

    Check out my blog post lottery defeater software

  3. the growth matrix.com said...

    I know this web page offers quality depending articles or reviews and extra information, is there any other site which offers these stuff in quality?

    Here is my webpage: the growth matrix.com

  4. pronerve 6 ingredients said...

    An impressive share! I have just forwarded this onto a co-worker who had been doing
    a little homework on this. And he actually ordered me breakfast because
    I discovered it for him… lol. So allow me to reword this….
    Thank YOU for the meal!! But yeah, thanx for spending some time
    to discuss this issue here on your website.

    Also visit my page – pronerve 6 ingredients

  5. ?????? ????? ??? said...

    My spouse and I stumbled over here coming from a different website and thought I may as well check
    things out. I like what I see so now i’m following you.
    Look forward to going over your web page again.

  6. get growth matrix said...

    Keep on working, great job!

    Also visit my site – get growth matrix

  7. smart hemp gummies said...

    I don’t know if it’s just me or if everybody else experiencing problems with your website.
    It appears like some of the text within your content are running off the screen. Can someone else please provide feedback and let me know if this is happening to them
    too? This may be a issue with my internet browser because I’ve had this
    happen previously. Thanks

    Feel free to surf to my web page … smart hemp gummies

  8. tonic greens said...

    Hello, i feel that i noticed you visited my website so i came to go back the desire?.I am attempting to in finding things to improve my site!I guess its good enough to use a few of
    your concepts!!

    my website – tonic greens

  9. the growth matrix reviews said...

    First of all I want to say awesome blog! I had a quick question which I’d like
    to ask if you don’t mind. I was curious to find out how you
    center yourself and clear your mind prior to writing.
    I’ve had trouble clearing my thoughts in getting my thoughts out.
    I do take pleasure in writing but it just seems like the first 10 to 15
    minutes are usually wasted simply just trying to figure out how to begin. Any suggestions or tips?
    Many thanks!

    Also visit my web page :: the growth matrix reviews

  10. High-risk payment processing said...

    What’s up to all, how is everything, I think every one is getting
    more from this web site, and your views are fastidious in support of new
    visitors.

  11. is the growth matrix real said...

    Greate pieces. Keep posting such kind of info on your
    page. Im really impressed by your site.
    Hello there, You have performed a great job.

    I’ll definitely digg it and individually recommend to my friends.
    I’m confident they will be benefited from this site.

    Have a look at my web blog is the growth matrix real

  12. the billionaire brain wave program said...

    Hurrah, that’s what I was exploring for, what a material!
    present here at this webpage, thanks admin of this web site.

    Take a look at my web-site: the billionaire brain wave program

  13. https://Www.shufaii.com/Space-uid-184380.html said...

    I ?m re?lly loving the theme/design of your site.
    Do yyou ever run into any ?nternet browser com?atibility ?roblems?
    A small num?er of my bl?g audience have complained about
    my website not working correctly in Exllorer but looks great in Chrome.
    Do you have anyy ti?s to help fix this issue?

    my ste :: 1 (https://Www.shufaii.com/Space-uid-184380.html)

  14. jungle beast pro said...

    Hurrah, that’s what I was seeking for, what a
    information! present here at this web site, thanks admin of this site.

    my homepage; jungle beast pro

  15. Pharaoh Power Supplement Reviews said...

    I really like it when individuals get together and
    share ideas. Great blog, continue the good work!

  16. QN said...

    Incredible points. Solid arguments. Keep up the great
    effort.

  17. lottery defeated said...

    Have you ever considered writing an e-book or guest authoring on other websites?

    I have a blog centered on the same information you discuss
    and would really like to have you share some stories/information. I know my visitors
    would value your work. If you are even remotely interested, feel free to send me an email.

    Here is my webpage: lottery defeated

  18. ?????????? said...

    Hello there, I discovered your web site by way of Google at the same time
    as looking for a comparable subject, your site got here up, it seems great.
    I have bookmarked it in my google bookmarks.
    Hi there, simply was alert to your weblog thru Google,
    and located that it’s really informative. I’m gonna watch out
    for brussels. I’ll be grateful in case you continue
    this in future. Lots of other people can be benefited out of your writing.

    Cheers!

    Also visit my blog – ??????????

  19. tonic greens reviews herpes said...

    Heya i am for the first time here. I found this board and I in finding It truly useful &
    it helped me out much. I hope to offer one thing again and aid others like you aided me.

    my website – tonic greens reviews herpes

  20. herpesyl said...

    This post offers clear idea for the new people of blogging, that
    truly how to do running a blog.

    Feel free to visit my web page herpesyl

  21. penipu said...

    I delight in, cause I found exactly what I was looking for.

    You have ended my four day long hunt! God Bless you man. Have
    a nice day. Bye

  22. lottery defeated said...

    After looking over a number of the blog posts on your
    website, I honestly like your technique of blogging. I added it to
    my bookmark website list and will be checking back
    soon. Please visit my web site as well and tell me how you feel.

    my web blog lottery defeated

  23. ?????? ??????? ??????? said...

    It is in point of fact a great and useful piece of info. I’m glad that
    you simply shared this useful info with us. Please keep us informed like
    this. Thank you for sharing.

  24. Animale Male Enhancement Reviews said...

    Nice post. I learn something totally new and challenging on blogs I stumbleupon everyday.
    It’s always interesting to read through content from other
    authors and use something from their web sites.

    My webpage … Animale Male Enhancement Reviews

  25. phenq buy said...

    Excellent goods from you, man. I’ve understand your stuff previous to and you’re just too great.
    I actually like what you’ve acquired here, certainly like
    what you’re stating and the way in which you say it.
    You make it entertaining and you still care for to keep it wise.
    I cant wait to read much more from you. This is really
    a wonderful web site.

    Also visit my web blog … phenq buy

  26. lung clear pro video said...

    Just desire to say your article is as surprising.
    The clearness in your post is just excellent and
    that i can think you are knowledgeable on this subject.
    Well with your permission allow me to clutch
    your feed to keep updated with approaching post. Thanks a million and please continue the gratifying work.

    Look at my page; lung clear pro video

  27. puravive pills said...

    Hello There. I found your blog using msn. This is an extremely well written article.
    I’ll make sure to bookmark it and come back to read more of your useful info.
    Thanks for the post. I’ll definitely comeback.

  28. prodentim benefits said...

    We absolutely love your blog and find a lot of your post’s to be precisely what I’m looking
    for. Would you offer guest writers to write content in your case?
    I wouldn’t mind writing a post or elaborating on a
    number of the subjects you write related to here. Again, awesome web site!

    Also visit my web page; prodentim benefits

  29. lottery defeater software complaints said...

    Does your website have a contact page? I’m having problems locating
    it but, I’d like to shoot you an e-mail. I’ve
    got some recommendations for your blog you might be interested in hearing.

    Either way, great blog and I look forward to seeing it develop over time.

    Here is my homepage; lottery defeater software complaints

  30. tonic greens herpes review said...

    If some one wants expert view on the topic of
    blogging afterward i propose him/her to pay a quick visit this web
    site, Keep up the pleasant work.

    Feel free to surf to my site … tonic greens herpes review

  31. meal ideas said...

    I always spent my half an hour to read this web site’s articles or reviews all the time along with a
    cup of coffee.

  32. the genius wave review said...

    Hello there, I discovered your site by the use of Google
    even as looking for a comparable matter, your site got here up, it looks good.
    I have bookmarked it in my google bookmarks.
    Hi there, simply changed into alert to your blog thru Google, and
    found that it’s truly informative. I’m gonna watch out for brussels.

    I will appreciate in case you proceed this in future.
    Many other people will likely be benefited from your writing.
    Cheers!

    Here is my web blog :: the genius wave review

  33. live webcam porno said...

    forty one. “The women sin.” Illegitimate kids would create “dysfunction of castes, social confusion.” An ironic dread, considering that Arjuna and his brothers basically are not the kids of their father Pa??u. Killing him is surprising to Arjuna for the very same type of explanation that Euthyphro prosecuting his father was stunning to Socrates: the teacher (, expert) has a sacred workplace. But the lesson will truly be that Arjuna ought to struggle the struggle. 28-47. The “Lament of Arjuna.” Arjuna realizes that he doesn’t want to combat the battle and destroy his kinfolk and friends, who are typically combating in the military of the Kurus just out of loyalty to the King, not because they imagine in the justice of the Kuru’s bring about. 2-23. Sanjaya, who has been given clairvoyant powers, by the Sage , to see the fight for the King, describes the scene of the battlefield, eventually (20) coming to Krishna and Arjuna in their chariot. Krishna is in this place simply because he is, strictly talking, a non-combatant but he is existing to give suggestions. The declaring in India is, “The teacher is God,” mainly because the instructor stands in the put of God to train religious duties. The composition of these groups is also matriarchal, indicating that an alpha woman is the a person to lead them.

  34. free online sexy chat said...

    They know, that if deprived of this good friend of their infancy-this guide of their erring feet-the globe will be comparatively lousy to them: and as the miser guards his hoarded treasure, they guard the lifetime, for which that world would be incapable of supplying a substitute. And then she, you know, she fulfilled Michael at the- they were being at the rink and she sees him with young children, proper? How do I dress up as “The World Right Now”? Mindy Kaling has been a regular on the United States edition of The Office since the beginning of the collection in 2005 until eventually 2012 and now is the collection lead and creator of her own television sequence The Mindy Project which is also the quite very first U.S. Masi Oka starred on the forged of the television collection Heroes is also the only lead actor on the sequence to be nominated for both an Emmy Award or Golden Globe Award.

  35. Www.001270.xyz said...

    The introduction also illustrates collaborative ways to reimagine anti-trafficking initiatives with an emphasis on preparedness to protect against compounding consequences of foreseeable future crises on trafficking victims and susceptible individuals, as well as initiatives to fight the most recent rising human trafficking developments. Ms. Cherepakha began at La Strada Ukraine as a human trafficking avoidance hotline guide in 1998. She assisted in the enlargement of the hotline from a weekly assistance to an around-the-clock toll-free of charge source that supports victims of human trafficking, gender-based mostly violence, and domestic violence daily. It seems, however, to be from this pecuniary advantage that they shrink for when we notice the character of their day-to-day occupations, their common stitchery, their worsted do the job, their copied tunes, their ingeniously-invented content for bazaars, it really should be hard to say in what feeling they are more agreeable, or a lot more dignified, than lots of branches of art related with trade. It have to as a result be the actuality of getting funds for what they do, which renders the latter so objectionable and it is a weird paradox in our everyday knowledge, that this revenue need to all the whilst be the very point of which they are most in want. For want of moral bravery, how frequently do we stoop and cringe, and post to contumely, and consume the bread of humiliation, and use the rich clothes that ought to include us with disgrace, simply because we are despicable adequate to dwell website page: 350 on what is not lawfully our individual, and what is frequently granted with out superior-will, and acquired without the need of pleasure.

  36. webcams room said...

    Many people today check out to hurry the treatment by means of other signifies and this can trigger to lasting troubles. A sex offender research can very properly be carried out by means of a third celebration company or on the Internet any time a human being is looking at transferring to a distinct community or merely desires to locate out if any intercourse offenders exist in their recent community. A convicted intercourse offender is an particular person who has been charged with sexual assault, sexual abuse, child sexual abuse, getting pornographic materials of individuals underneath eighteen a long time previous (youngster pornography), rape, statutory rape and also some non-sexual crimes which contain kidnapping. What do we know about the male sexual intercourse travel? Few people invest in clothing or footwear without striving them on, and you would probable in no way go by the trouble of obtaining a car devoid of a take a look at generate to start with. She was first discovered centered on a birthmark and her outfits, then later on confirmed employing dental documents. Megan’s Law involves convicted sexual intercourse offenders to sign-up with the local law enforcement entity and then Megan’s Law will notify the citizens of that spot that you will find a intercourse offender in the spot. Searching for a sex offender is as effortless as ‘click and point’ on the Internet.

  37. NONAME ????? PG said...

    Hey There. I found your blog using msn. This is an extremely
    well written article. I will be sure to bookmark it
    and come back to read more of your useful info. Thanks for the post.
    I’ll certainly comeback.

  38. Janice said...

    More analysis on this matter is needed, nevertheless, to create a induce and effect relationship. People who notify me to ‘do my research’ are encouraged to do their investigation on my investigate right before owning them selves in fabled way.” –Dan Kaszeta “Reminder: Unless you really perform for the DoD, an intelligence agency, or one thing equivalent, it’s completely Ok for you to not have an insight into what is about to happen in Ukraine.” –Matt Blaze “There’s nevertheless one thing timeless about both equally the wackiness and innocence of so several early Internet pioneers sending up a poorly translated activity. The very well-modified overachiever exists, but she’s a uncommon bird most of the individuals who warrant the big grants are eccentric at very best and completely fucked in the head at worst. Since intercourse addiction just isn’t an official diagnosis, it may well be a lot more demanding for people today who knowledge it to look for and receive proper care. Direct your outrage at the men and women who understood and didn’t do just about anything about it the total time. Evaluating this usually takes time.

  39. 001223.xyz said...

    Certain circumstances, as in some pathological and hysterical kinds of females, and to an extent in incorrigible flirts, may look to contradict this rivalry. Women with these 5 Behaviors might have a tubal blockage. THE Women OF ENGLAND. As April and Matthew’s wedding day draws close to, the medical practitioners at Grey Sloan Memorial Hospital get ready for the huge day while dealing with their individual issues. While some medical practitioners at Grey Sloan Memorial Hospital are celebrating Dr. Webber’s birthday with an great medical procedures, other folks are not so satisfied. Jimmy necessitates crisis heart surgical procedures, and Shane rushes him into the OR having said that, Webber has to just take above when Shane begins to relive Brooks’ death. However, the stipulation that they will by no means have young ones even now stays, which Owen originally accepts. Socially and in company.” –cstanhope “In a far more sane environment, this total debacle must demonstrate that the sum of money you have is obviously no indicator of your intelligence or wisdom, but the amount of money of men and women that will still worship on the altar of the genius billionaire savior will unquestionably not diminish. After a short prologue in which April and Jackson push off alongside one another – April continue to hesitant in excess of her actions – and Arizona tries to finish her marriage with Callie, the episode skips to “3 months later on”.

  40. www.001260.xyz said...

    Some of y’all stroll right previous the issue, took a left at dumbass and then replied.” –Lockdownyourlife “Often, the nearer a new innovation is to aged usage patterns, the considerably less friction there is in adoption.” –Ethan Mollick “But how numerous of us will be given the preference whether or not to die in World War Three? Then we would have the folks, suggestions and means to high-quality tune this
    volunteer system, to hold it evolving usually into anything improved. A report ought to then be supplied in at the expiration of the working day or 7 days, by the lady whose part it was to be conversed with, and by encouraging her to condition no matter if she has been aggravated or intrigued, wearied or amused, in the presence of her companion, who should really in her flip have the liberty of commending or complaining of her, as an attentive or inattentive listener, a great or undesirable responder, this kind of behaviors of candour and sincerity would be cultivated, as are of crucial provider in the development of the ethical character. Don’t just choose my word for it though due to the fact the handful of people who have bothered with the book right after the motion picture, some I’ve become mates with, encountered the same shock.od I pointed out the reserve being a favourite of mine amid my coworkers.

  41. free sexy web cams said...

    The expression coefficient of connection was described by Sewall Wright in 1922, and was derived from his definition of the coefficient of inbreeding of 1921. The evaluate is most usually made use of in genetics and genealogy. The Criminal Law (Sexual Offences) (Amendment) Act 2019 amended the Act of 1908 to supply for a greatest time period of ten years’ imprisonment for equally males and girls. The altered Moon Light survived numerous yrs but is now also long gone. ED is a assortment of nearby manifestations of systemic ailment, can happen in the coronary heart disease 2-3 a long time in the past. Yet the intimacy and beauty of sexual intercourse can be undermined by intercourse addiction, a condition that leads to an unhealthy obsession with trying to find, observing, or engaging in sexual exercise. one for clones and identical twins, but given that the definition of r is generally meant to estimate the suitability of two individuals for breeding, they are ordinarily taken to be of reverse sex.

  42. search free porno said...

    She wished far more children for the reason that of her genes. Such young children are at larger risk of congenital conditions, developmental and physical disability, and dying that risk is proportional to their parents’ coefficient of romantic relationship, a evaluate of how closely the mothers and fathers are associated genetically. Of class, not all scenes are created equivalent. And, of system, it need to also just be flat-out fun to look at. Of class, following the brutal Wuhan Virus lockdowns, I’m not positive how a lot of dining places will be still left in New York when it truly is all above. The just plain offering “totally free of demand” of our surplus things and
    items and expert services to like minded folks will start out to turn the
    wheel of fortune of “What goes close to, comes all-around.”
    Free TIME
    As we achieve much more absolutely free time we turn into acutely mindful of a new
    question, “What must I do with all of this free of charge time?” It did not
    just take me extensive to determine not to shell out my no cost time looking at the fool
    box, sports activities and keeping higher. It all started out with the community debut of an 1896 movie referred to as The Kiss, which showcased some steamy smooching that was considered quite risqué at the time. The scene, between a youthful Middle Eastern guy named Salim (Omid Abtahi) and a god called the Jinn (Mousa Kraish), was captivating, sensual, and every little thing else you could want it to be.

  43. prodentim probiotic said...

    Attractive portion of content. I just stumbled upon your web site and in accession capital to claim that I
    get in fact enjoyed account your blog posts.
    Anyway I’ll be subscribing to your augment and even I fulfillment you
    get admission to persistently fast.

    My site … prodentim probiotic

  44. genius wave reviews said...

    I was wondering if you ever considered changing the layout of your site?
    Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so
    people could connect with it better. Youve got an awful lot of text for only having one or
    two pictures. Maybe you could space it out better?

    Feel free to visit my web site – genius wave reviews

  45. Situs Online Deposit Pulsa Tanpa Potongan said...

    I just couldn’t go away your web site before suggesting that I
    really loved the usual information an individual provide for your guests?
    Is gonna be back incessantly to investigate
    cross-check new posts

Add a Comment