How to Profit from Direct Mail

Posted by vernonsimpson on July 19, 2013

In the next coming weeks I will be talking about developing and running an effective direct mail campaign to boost turnover and profits. You see, if you really want to make dramatic improvements in sales you cannot simple rely on having great presence on line. You need to have a range of strategic marketing weapons to make the most of your target market. And direct mail is one of the most powerful marketing weapons you can have.

You are running a direct-mail campaign every time you mail an existing or potential customer a letter and ask them to respond or take action.

Direct mail is a marketing strategy that can help you achieve a number of business objectives. From lead generation to customer retention, direct mail campaigns are a highly versatile and relatively cost-effective choice for business promotion.

What you probably don’t realise is the direct mail is one of the most targeted marketing strategies you can implement, and one of the easiest to track, measure and analyse results.

It is also one of the most personal. Instead of an advertisement, flyer, newspaper insert or catalogue, you are sending each customer a personalised letter that is tailored to their unique needs and desires.

Getting the most out of your direct mail campaign is easy. With a laser-sharp mailing list and irresistible offer, your direct mail campaign can easily flood your business with qualified leads.

Let’s get started!

A List of Ideal Customers

Unless you spend time carefully crafting a mailing list of ideal customers, you may as well pack and up go home. The success of a direct mail campaign largely rests on the pinpoint accuracy of your mailing list.

The only people you want on your list are your potential “ideal customers.” The people who are most likely to buy from you – often and in large volumes – and who are a delight to deal with. They are the type of people who will account for 80% of your revenue, and just 20% of your total customer base.

You have a number of options when you are creating your mailing list:

Existing customer database. This is a list of all of the people who have previously purchased from you. It is important to gather their full contact information at the time of sale so you will be able to get contact them again.

Existing Leads database

This is a list of all of the leads that have come through your door, but have not purchased from you. This may include those who responded to your last direct mail campaign, but have not yet become customers.

Outsourced list. This is a list that has been purchased from a market research firm, the government, or the post office. These lists are pulled based on demographic information – age, sex, location, income, family structure, etc.

Putting the mailing list together

Once you have determined the source(s) for your mailing list, you will have to spend some time assembling it and preparing it for your mailing.

1. Make sure all contacts are up to date. Phone  old contacts to confirm their mailing address. An out-of-date list will cost you money in printing and postage.

2. Ensure all contacts are accurate to the list criteria. Take a read through your list to make sure there are no contacts that shouldn’t be on the list.

3. Use a database management program to manage your mailing. This will allow you to keep a master list, and create custom lists for each mailing. Remember to save the file name as something that describes the mailing so you can easily find it.

Next week we will talk about writing effective direct mail pieces, and the first two steps of the Five Step Direct Mail Campaign. In the meantime if you want some help in putting your campaign together visit: http://businessgrowthforyou.com

Until the next time.

 

Vernon Simpson, Nydes Business Coach

Coaching Business Owners and Executives to their next level of Excellence

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    – Create valuable content that address typical issues in your niche.

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    – Ahrefs’ Site Explorer
    – Moz’s Link Explorer
    – SEMrush
    – Majestic

    ### Metrics to Follow

    When measuring the effectiveness of your link building campaign, look
    at the upcoming measures:

    – DA
    – Page Rating
    – Quantity of referring domains
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    Depending on the data obtained from your analysis, adjust your link building strategy to boost its
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    ### Excessive Optimization

    Utilizing exact-match anchor text excessively can lead to sanctions from Google.
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    ### Overlooking Nofollow Links

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    ### AI and Hyperlink Strategy

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    ### Voice Queries and Backlinks

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    This will impact backlink acquisition by shifting importance to
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    ## Conclusion

    Effective link building is a essential aspect of
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    ## Understanding the Importance of Link Building

    Link building involves obtaining links from other sites to
    your own. These hyperlinks are viewed as approvals of confidence by Google.

    The more authoritative hyperlinks you have, the better your webpage’s chances of showing up higher on search
    engine results pages.

    ## Types of Hyperlinks

    ### Editorial Links

    Natural links are acquired without work from the site owner.
    These links happen when other webmasters find your articles relevant and
    cite it.

    ### Solicited Links

    Outreach links involve actively requesting
    links from other webmasters. This can include reaching out to bloggers,
    requesting hyperlinks to your articles.

    ### Self-Created Links

    Self-Created links are made by placing your webpage’s link to forums.
    Although these links might offer a fast improvement, they usually include poor authority and can result in punishments from search engines.

    ## Efficient Link Building Strategies

    ### Post Creation & Distribution

    Creating valuable content that organically gains links is a core technique for successful link
    building. Here are some advice:

    – Write valuable articles that answer typical questions in your
    niche.
    – Design infographics that show detailed information in an digestible way.

    – Write detailed tutorials on topics that are considered relevant to your visitors.

    ### Guest Posting

    Guest articles is a further successful way to build authoritative
    backlinks. This involves writing posts for other publications in your
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    ### Broken Link Fixing

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    This doesn’t just aids the website owner correct
    their broken link but additionally gives you a high-quality backlink.

    ### Connecting and Relationship Building

    Building connections with other webmasters in your niche is a long-term strategy for acquiring backlinks.
    Here are some actions to consider:

    – Participate in online communities about your field.
    – Share other people’s posts and offer constructive input.
    – Partner on collaborative efforts such as webinars.

    ### Social Networks

    Sharing your articles on social platforms can increase its visibility and
    potential to earn hyperlinks. Engage with your followers
    on sites like LinkedIn and Instagram to develop a strong online presence.

    ## Assessing the Performance of Your Link Building Strategy

    ### Applications for Link Analysis

    Several tools are available to aid you evaluate the success of your link building
    campaign. Some commonly used tools such as:

    – Google’s Analytics
    – Ahrefs’ Site Explorer
    – Moz’s Link Explorer
    – SEMrush
    – Majestic SEO

    ### Indicators to Track

    When evaluating the success of your link building strategy, take into account the upcoming measures:

    – Domain Authority
    – PA
    – Amount of referring domains
    – Authority of links
    – Visitors generated from links

    ### Tweaking Your Strategy

    Depending on the data obtained from your evaluation, tweak your link building approach to enhance its effectiveness.
    It might involve emphasizing various kinds of articles, targeting new websites, or refining your outreach method.

    ## Frequent Errors in Link Building and How to Avoid Them

    ### Poor Links

    One of the common mistakes is acquiring bad links from irrelevant or low-authority sites.

    Those backlinks might harm your website’s search
    engine ranking.

    ### Too Much Optimization

    Using keyword-rich hyperlink text frequently
    can lead to penalties from Bing. Target a natural variety of anchor text.

    ### Overlooking Nofollow Tags

    Although nofollow links aren’t pass SEO value, they may nevertheless bring traffic and build visibility.

    ## Future Changes in Link Building

    ### AI and Backlink Acquisition

    With the progress of artificial intelligence,
    link building methods are becoming more sophisticated.
    AI applications can aid in finding valuable backlink sources and forecasting their effect on site authority.

    ### Voice-Activated Search and Backlinks

    The increase of voice queries has been changing the way data is consumed.
    This will influence backlink acquisition by shifting importance to spoken language and detailed queries.

    ## Conclusion

    Successful link building is a vital part of website optimization. By understanding the significance of reputable
    backlinks, applying various techniques, and continuously evaluating your strategies, you will enhance your
    webpage’s ranking and achieve better results
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    By staying informed with the newest trends and preventing common mistakes, you are able to operate in the constantly
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    Link building includes obtaining links from other webpages to your own. Those links are seen as approvals of trust by search engines.
    The more high-quality hyperlinks you have, the better your website’s probability of ranking better on search engine results pages.

    ## Types of Backlinks

    ### Organic Links

    Natural links are obtained without any work from the webmaster.
    These links occur when other sites see your content valuable and cite it.

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    Manual links require proactively requesting links from other sites.
    This can entail contacting bloggers, soliciting hyperlinks to
    your content.

    ### Self-Created Links

    Self-Created links are made by placing your webpage’s link to blog comments.
    Even though these links may provide a fast boost, they usually have poor
    quality and can cause sanctions from Bing.

    ## Efficient Link Building Strategies

    ### Article Creation & Promotion

    Creating high-quality articles that automatically gains links is a core
    technique for successful link building. Below are some suggestions:

    – Write informative content that address frequent questions in your niche.

    – Create visuals that present detailed information in an easy-to-understand format.

    – Produce extensive tutorials on areas that are thought to be relevant
    to your readers.

    ### Guest Blogging

    Guest blogging is another successful method to acquire valuable hyperlinks.
    This includes writing posts for other publications in your niche.
    Be certain that your guest blogs are high-quality and
    contain a backlink to your website.

    ### Broken Link Building

    Broken link fixing is a technique that entails discovering broken links on other sites and recommending your page
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    ### Contact and Networking

    Building networks with other influencers in your field is
    a sustainable method for building links. Here are some methods to follow:

    – Participate in discussion boards pertaining to your niche.

    – Share other people’s posts and give constructive feedback.

    – Work together on joint initiatives such as research studies.

    ### Social Media

    Promoting your posts on social media can increase its reach
    and chance to acquire backlinks. Engage with your followers on sites
    like LinkedIn and Instagram to create a strong digital footprint.

    ## Evaluating the Effectiveness of Your Link Building Strategy

    ### Tools for Link Analysis

    Several software are available to assist you assess the effectiveness of your link building strategy.
    Some well-known tools such as:

    – Google Analytics
    – Ahrefs’ Site Explorer
    – Moz’s Link Explorer
    – SEMrush’s Backlink Audit
    – Majestic

    ### Measures to Monitor

    When assessing the success of your link building efforts, take into account
    the following indicators:

    – DA
    – Page Rating
    – Amount of backlink sources
    – Relevance of links
    – Hits generated from backlinks

    ### Tweaking Your Strategy

    According to the results obtained from your assessment, adjust your link building strategy to improve its success.
    This might include focusing on other types of posts,
    aiming at new sites, or refining your outreach strategy.

    ## Frequent Mistakes in Link Building and How to Avoid Them

    ### Bad Links

    One major typical errors is acquiring bad links from irrelevant or dubious pages.

    Such links might harm your webpage’s search engine ranking.

    ### Excessive Optimization

    Using keyword-rich anchor text too often can cause penalties from search engines.
    Aim for a diverse blend of anchor text.

    ### Ignoring Nofollow Links

    Although nofollow tags aren’t convey SEO juice, they might nevertheless drive traffic and enhance recognition.

    ## Upcoming Changes in Link Building

    ### AI and Backlink Acquisition

    As the evolution of machine learning, link building techniques are becoming more
    sophisticated. AI tools can help in identifying valuable hyperlink prospects and forecasting their effect on SEO.

    ### Voice Search and Link Building

    The increase of voice queries will be transforming the way data is accessed.
    This will influence backlink acquisition by
    changing the focus to spoken queries and detailed queries.

    ## Summary

    Efficient link building is a vital component of SEO.
    By understanding the significance of reputable backlinks,
    using diverse methods, and regularly monitoring your
    strategies, you can improve your webpage’s ranking and attain higher positions on Bing.

    By remaining current with the most recent changes and avoiding typical mistakes, you can move through the ever-changing world of
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