How to Profit from Direct Mail

Posted by vernonsimpson on July 19, 2013

In the next coming weeks I will be talking about developing and running an effective direct mail campaign to boost turnover and profits. You see, if you really want to make dramatic improvements in sales you cannot simple rely on having great presence on line. You need to have a range of strategic marketing weapons to make the most of your target market. And direct mail is one of the most powerful marketing weapons you can have.

You are running a direct-mail campaign every time you mail an existing or potential customer a letter and ask them to respond or take action.

Direct mail is a marketing strategy that can help you achieve a number of business objectives. From lead generation to customer retention, direct mail campaigns are a highly versatile and relatively cost-effective choice for business promotion.

What you probably don’t realise is the direct mail is one of the most targeted marketing strategies you can implement, and one of the easiest to track, measure and analyse results.

It is also one of the most personal. Instead of an advertisement, flyer, newspaper insert or catalogue, you are sending each customer a personalised letter that is tailored to their unique needs and desires.

Getting the most out of your direct mail campaign is easy. With a laser-sharp mailing list and irresistible offer, your direct mail campaign can easily flood your business with qualified leads.

Let’s get started!

A List of Ideal Customers

Unless you spend time carefully crafting a mailing list of ideal customers, you may as well pack and up go home. The success of a direct mail campaign largely rests on the pinpoint accuracy of your mailing list.

The only people you want on your list are your potential “ideal customers.” The people who are most likely to buy from you – often and in large volumes – and who are a delight to deal with. They are the type of people who will account for 80% of your revenue, and just 20% of your total customer base.

You have a number of options when you are creating your mailing list:

Existing customer database. This is a list of all of the people who have previously purchased from you. It is important to gather their full contact information at the time of sale so you will be able to get contact them again.

Existing Leads database

This is a list of all of the leads that have come through your door, but have not purchased from you. This may include those who responded to your last direct mail campaign, but have not yet become customers.

Outsourced list. This is a list that has been purchased from a market research firm, the government, or the post office. These lists are pulled based on demographic information – age, sex, location, income, family structure, etc.

Putting the mailing list together

Once you have determined the source(s) for your mailing list, you will have to spend some time assembling it and preparing it for your mailing.

1. Make sure all contacts are up to date. Phone  old contacts to confirm their mailing address. An out-of-date list will cost you money in printing and postage.

2. Ensure all contacts are accurate to the list criteria. Take a read through your list to make sure there are no contacts that shouldn’t be on the list.

3. Use a database management program to manage your mailing. This will allow you to keep a master list, and create custom lists for each mailing. Remember to save the file name as something that describes the mailing so you can easily find it.

Next week we will talk about writing effective direct mail pieces, and the first two steps of the Five Step Direct Mail Campaign. In the meantime if you want some help in putting your campaign together visit: http://businessgrowthforyou.com

Until the next time.

 

Vernon Simpson, Nydes Business Coach

Coaching Business Owners and Executives to their next level of Excellence

2,921 Responses to “How to Profit from Direct Mail”

  1. foto bugil said...

    I really like what you guys tend to be up too. This
    kind of clever work and exposure! Keep up the great works guys I’ve incorporated you guys to my
    own blogroll.

  2. Keto Power Bewertungen said...

    Hey very interesting blog!

  3. ???????????JOKER ?????888 said...

    I’m excited to uncover this page. I need to to thank you for ones time due to this fantastic read!!
    I definitely appreciated every part of it and i also have you book marked to see new things on your
    blog.

  4. hosting-bulletproof.hosting fortinet said...

    Excellent article. I definitely love this site.
    Thanks!

  5. lung clear pro reviews said...

    Everyone loves what you guys are up too. This kind of clever work
    and exposure! Keep up the wonderful works guys I’ve incorporated you guys to our blogroll.

    Feel free to surf to my web page lung clear pro reviews

  6. carbon offset companies said...

    Have you ever thought about publishing an e-book or guest authoring on other websites?
    I have a blog based on the same ideas you discuss and
    would love to have you share some stories/information. I know my visitors would
    enjoy your work. If you’re even remotely interested, feel free to shoot me an email.

  7. growth matrix reviews said...

    Hmm it seems like your website ate my first comment (it was
    super long) so I guess I’ll just sum it up what I had written and
    say, I’m thoroughly enjoying your blog. I as well am
    an aspiring blog writer but I’m still new to everything.
    Do you have any recommendations for rookie blog writers? I’d genuinely appreciate
    it.

    my website: growth matrix reviews

  8. Xiomara said...

    Do you have any video of that? I’d like to find out more details.

  9. ngentot tobrut said...

    Having read this I thought it was extremely informative.
    I appreciate you finding the time and energy to put this short article together.
    I once again find myself personally spending way too much time
    both reading and posting comments. But so what, it was still worthwhile!

  10. ???? said...

    Hurrah, that’s what I was searching for, what
    a information! existing hete at this weblog, thaks admin of this site.

  11. bokep indonesia said...

    I’m extremely impressed together with your writing skills and also with the layout for your blog.

    Is this a paid topic or did you customize it your self?
    Either way stay up the excellent quality writing,
    it’s rare to peer a great blog like this one nowadays..

  12. hey said...

    Hey there, I think your site might be having browser compatibility issues.

    When I look at your blog site in Firefox, it looks fine but when opening in Internet Explorer,
    it has some overlapping. I just wanted to give you a
    quick heads up! Other then that, great blog!

  13. the growth matrix step by step youtube said...

    I’m not that much of a internet reader to be honest but your blogs really nice, keep it
    up! I’ll go ahead and bookmark your website to come back down the road.

    Many thanks

    Check out my web-site :: the growth matrix step by step youtube

  14. https://didikbaru.diaryuindra.ac.id said...

    ?hank youu f?r the auspicious writeup.
    ?t in fact was a amusement account it. Look advanced t?
    far ad??? agreeable from you! However, how cann wwe communicate?

  15. jungle beast pro said...

    Usually I don’t read article on blogs, however I wish to say that this write-up very forced me to check out and do so!
    Your writing style has been amazed me. Thank you, quite nice
    article.

    my page :: jungle beast pro

  16. Fitspresso Customer Reports said...

    Hi there! This is my 1st comment here so I just wanted to
    give a quick shout out and say I really enjoy reading your articles.
    Can you suggest any other blogs/websites/forums that go over the
    same subjects? Many thanks!

    Feel free to surf to my website Fitspresso Customer Reports

  17. is the genius wave legit said...

    Very good site you have here but I was wondering if you knew of any community forums
    that cover the same topics discussed here? I’d really love
    to be a part of group where I can get responses from
    other knowledgeable individuals that share the same interest.
    If you have any recommendations, please let me know.
    Bless you!

    Here is my web site :: is the genius wave legit

  18. Emaux swimming pool pump said...

    magnificent issues altogether, you simply won a brand new reader.

    What could you recommend in regards to your put up that you made some days in the past?
    Any positive?

  19. Klaus said...

    Everything is very open with a very clear explanation of the issues.
    It was definitely informative. Your website is very helpful.

    Thanks for sharing!

  20. tonic greens reviews said...

    Link exchange is nothing else except it is just placing
    the other person’s weblog link on your page at proper place and other person will also do
    similar in support of you.

    Feel free to surf to my web-site … tonic greens reviews

  21. goto77 said...

    Excellent way of telling, and fastidious article to take
    information on the topic of my presentation focus, which i am going to deliver
    in university.

  22. foto bugil said...

    Everyone loves what you guys are up too. This sort of clever work and reporting!
    Keep up the awesome works guys I’ve incorporated you guys to my own blogroll.

  23. Feet pic DMS said...

    With havin so much content and articles do you ever run into any problems of plagorism or copyright infringement?

    My website has a lot of exclusive content I’ve either written myself or
    outsourced but it appears a lot of it is popping
    it up all over the internet without my authorization. Do you know any methods to help protect against content from being stolen? I’d genuinely appreciate it.

  24. Sex Content said...

    Keep this going please, great job!

  25. bokep simontok said...

    Just wish to say your article is as astonishing. The clearness for your publish
    is just cool and that i can assume you’re a professional in this subject.

    Well along with your permission allow me to clutch your feed to stay up to date with approaching post.

    Thank you one million and please continue the enjoyable
    work.

  26. WW said...

    Thank you for the good writeup. It if truth be told was once a leisure account it.
    Glance complex to far brought agreeable from you! By the way,
    how could we communicate?

  27. cmd368 singapore said...

    Be grateful for Your Comment!

    I’m Delighted you Unearthed the Article Helpful.

    If you’re Intrigued by Discovering more Prospects in the online Sports Field,
    I’d Encourage Checking out CMD368.

    They Supply a Wide range of Stimulating Gambling Avenues, Livestream,
    and a Easy-to-navigate Platform.

    What I Genuinely Enjoy about CMD368 is their Emphasis to Controlled Betting.
    They have Effective Measures and Offerings to Facilitate Players Keep control.

    Whether or not you’re a Adept Sports fan or Unaccustomed to the Bookmaking, I Imagine you’d
    Highly Cherish the Engagement.

    Feel free to Register Through the Link and Get in touch if you have Additional Concerns.

    Also visit my blog; cmd368 singapore

  28. fitspresso said...

    Pretty nice post. I just stumbled upon your weblog and wanted to say that I have truly enjoyed surfing around your blog
    posts. In any case I’ll be subscribing to your rss feed and I
    hope you write again soon!

    Here is my web-site :: fitspresso

  29. phengold reviews said...

    Everything is very open with a really clear clarification of the issues.
    It was definitely informative. Your website is very helpful.
    Thank you for sharing!

  30. JAV HD said...

    Having read this I thought it was really enlightening. I appreciate
    you taking the time and energy to put this content together.
    I once again find myself personally spending a significant
    amount of time both reading and leaving comments.
    But so what, it was still worth it!

  31. Anonymous said...

    ???????? ????? ? ?????????? ?????? ???? – ????????? ?? ?????? ??
    %D0%9E%D0%9F%D0%A1%D0%A3%D0%98%D0%9C%D0%9E%D0%9B%D0%9E%D0%93

  32. memek cantik said...

    I have been surfing on-line greater than 3 hours lately, but I never found any interesting article like
    yours. It’s lovely worth sufficient for me. In my view, if all web
    owners and bloggers made excellent content material as you did, the net will be a lot more useful than ever before.

  33. réparation toit plat said...

    I’m not that much of a online reader to be honest but your sites really nice, keep it up!
    I’ll go ahead and bookmark your website to come back down the
    road. Cheers

  34. penipu said...

    Hi to every one, the contents existing at this web page are actually awesome for people knowledge, well, keep up the good work fellows.

  35. Laurence said...

    Hi mates, fastidious article and nice arguments commented at this place, I am in fact enjoying by
    these.

  36. Prediksi HK 5 Juli 2024 said...

    Why users still use to read news papers when in this technological world the whole thing is presented on net?

  37. centralita virtual masmovil said...

    Amazing postings Thanks.

  38. phenq avis said...

    It is the best time to make some plans for the future and it
    is time to be happy. I have read this submit and
    if I may just I want to suggest you some fascinating issues or advice.
    Perhaps you could write subsequent articles regarding this article.

    I desire to learn more issues approximately it!

    Here is my webpage :: phenq avis

  39. does tonic greens really work said...

    Hurrah, that’s what I was searching for, what a information! existing here
    at this webpage, thanks admin of this web site.

    Visit my blog :: does tonic greens really work

  40. growth matrix free said...

    You are so awesome! I do not suppose I’ve truly read something like that before.
    So great to find somebody with some unique thoughts on this topic.
    Really.. thank you for starting this up. This web site is something
    that is required on the internet, someone with some originality!

    Visit my web blog growth matrix free

  41. phenq reerviews said...

    I am regular visitor, how are you everybody? This post posted at this web site is actually pleasant.

    My web page; phenq reerviews

  42. test backlink said...

    Wow, that’s what I was seeking for, what a
    stuff! present here at this web site, thanks admin of this web page.

  43. ever joy said...

    It’s appropriate time to make a few plans for the longer term and it’s time to be happy.
    I have read this submit and if I could I want to suggest you few interesting
    things or advice. Maybe you can write subsequent articles
    regarding this article. I want to read even more things about it!

  44. Prediksi HK 4 Juli 2024 said...

    I’m really enjoying the design and layout of your site.

    It’s a very easy on the eyes which makes it much more enjoyable for me to
    come here and visit more often. Did you hire out a developer to create your theme?
    Outstanding work!

  45. source said...

    Link exchange is nothing else but it is only placing
    the other person’s web site link on your page at suitable place and other person will also do similar in support
    of you.

  46. Angela said...

    It’s awesome in favor of me to have a website, which is
    good designed for my know-how. thanks admin

  47. Jenny said...

    Awesome issues here. I am very glad to see your post. Thank you so much and I’m
    taking a look ahead to contact you. Will you please drop me a e-mail?

  48. Syair Macau said...

    Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite
    some time and was hoping maybe you would have some experience with
    something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  49. superslot said...

    Admiring the commitment you put into your website and in depth information you offer.
    It’s nice to come across a blog every once in a while that isn’t the
    same out of date rehashed material. Great read! I’ve bookmarked your site and
    I’m adding your RSS feeds to my Google account.

Add a Comment