How to Profit from Direct Mail
In the next coming weeks I will be talking about developing and running an effective direct mail campaign to boost turnover and profits. You see, if you really want to make dramatic improvements in sales you cannot simple rely on having great presence on line. You need to have a range of strategic marketing weapons to make the most of your target market. And direct mail is one of the most powerful marketing weapons you can have.
You are running a direct-mail campaign every time you mail an existing or potential customer a letter and ask them to respond or take action.
Direct mail is a marketing strategy that can help you achieve a number of business objectives. From lead generation to customer retention, direct mail campaigns are a highly versatile and relatively cost-effective choice for business promotion.
What you probably don’t realise is the direct mail is one of the most targeted marketing strategies you can implement, and one of the easiest to track, measure and analyse results.
It is also one of the most personal. Instead of an advertisement, flyer, newspaper insert or catalogue, you are sending each customer a personalised letter that is tailored to their unique needs and desires.
Getting the most out of your direct mail campaign is easy. With a laser-sharp mailing list and irresistible offer, your direct mail campaign can easily flood your business with qualified leads.
Let’s get started!
A List of Ideal Customers
Unless you spend time carefully crafting a mailing list of ideal customers, you may as well pack and up go home. The success of a direct mail campaign largely rests on the pinpoint accuracy of your mailing list.
The only people you want on your list are your potential “ideal customers.” The people who are most likely to buy from you – often and in large volumes – and who are a delight to deal with. They are the type of people who will account for 80% of your revenue, and just 20% of your total customer base.
You have a number of options when you are creating your mailing list:
• Existing customer database. This is a list of all of the people who have previously purchased from you. It is important to gather their full contact information at the time of sale so you will be able to get contact them again.
• Existing Leads database
This is a list of all of the leads that have come through your door, but have not purchased from you. This may include those who responded to your last direct mail campaign, but have not yet become customers.
• Outsourced list. This is a list that has been purchased from a market research firm, the government, or the post office. These lists are pulled based on demographic information – age, sex, location, income, family structure, etc.
Putting the mailing list together
Once you have determined the source(s) for your mailing list, you will have to spend some time assembling it and preparing it for your mailing.
1. Make sure all contacts are up to date. Phone old contacts to confirm their mailing address. An out-of-date list will cost you money in printing and postage.
2. Ensure all contacts are accurate to the list criteria. Take a read through your list to make sure there are no contacts that shouldn’t be on the list.
3. Use a database management program to manage your mailing. This will allow you to keep a master list, and create custom lists for each mailing. Remember to save the file name as something that describes the mailing so you can easily find it.
Next week we will talk about writing effective direct mail pieces, and the first two steps of the Five Step Direct Mail Campaign. In the meantime if you want some help in putting your campaign together visit: http://businessgrowthforyou.com
Until the next time.
Vernon Simpson, Nydes Business Coach
Coaching Business Owners and Executives to their next level of Excellence
2,940 Responses to “How to Profit from Direct Mail”
Aizen Power Review said...
This is a topic that’s near to my heart… Take care!
Where are your contact details though?
Also visit my web-site … Aizen Power Review
ULTRA K9 PRO said...
I have read so many articles on the topic of the blogger lovers but this paragraph
is actually a fastidious article, keep it up.
Buy B+ Cubensis Magic mushroom said...
Thanks for sharing your thoughts on Mushrooms for sales online.
Regards
FHfUUR said...
Thanks for sharing your thoughts about 7YhHEK.
Regards
VeZ5I4 said...
This info is priceless. When can I find out more?
ireletis sihab said...
Aw, this was an incredibly nice post. Finding the time and actual effort to generate a great article… but what can I say… I put things off a whole lot and never seem to get
nearly anything done.
best porn movies - budsal.com said...
Saved as a favorite, I like your website!
wqidian.com said...
I don’t even know how I ended up here, however I believed this put up was once
great. I do not recognize who you’re however definitely you’re going to a well-known blogger for those who are not already.
Cheers!
Judi ayam Indonesia said...
I believe this is one of the such a lot important info for me.
And i’m glad reading your article. However want to commentary on few basic issues, The
web site taste is perfect, the articles is in reality excellent : D.
Just right task, cheers
Slot Demo said...
Very good post. I definitely love this site.
Keep it up!
Jina said...
Its like you read my mind! You appear to know so much about
this, like you wrote the book in it or something.
I think that you could do with some pics to drive the message home a
little bit, but other than that, this is magnificent blog.
A fantastic read. I’ll definitely be back.
boostaro reviews said...
Hey there would you mind letting me know which hosting company you’re using?
I’ve loaded your blog in 3 completely different internet browsers and
I must say this blog loads a lot quicker then most. Can you suggest a good internet hosting provider at a reasonable price?
Cheers, I appreciate it!
Also visit my site … boostaro reviews
WD808 Slot said...
This is very interesting, You’re a very skilled blogger.
I have joined your feed and look forward to seeking more of your excellent post.
Also, I have shared your site in my social networks!
cabemanis88 said...
Hi, I log on to your blog on a regular basis. Your story-telling style is awesome, keep
up the good work!
HCG Injections Shop said...
Thanks on your marvelous posting! I genuinely enjoyed reading it,
you can be a great author. I will ensure that I bookmark your blog and will
come back down the road. I want to encourage you to ultimately continue your great writing, have a nice afternoon!
Visit HCG Injections Shop – https://hcg-injections.com/
xeloda barato Ciudad de Mexico said...
Mama Lis, Mi hhermana necesita urgente, CAPECITABINA, ?ara continuar con su
quimio terapia ?stedes t?enen ? ?ue hago ?
Check ?ut my web page: xeloda barato Ciudad de Mexico
denticore said...
What’s up to all, how is all, I think every one is getting more from this website, and your views are nice in support
of new viewers.
Here is my web site – denticore
Skemca Costo said...
?ave ?ou ev?r cons?dered writing ?n ebok ?r guest authooring
on oth?r websites? ? have a blog based on the same ideas you discuss annd
?ould re?lly lioke to have youu share ?ome stories/information. ?
kno? my subscribers wo?ld appr?ciate you? work. If you’re ev?n remotely ?nterested, feel free t?
shoot me an e mail.
Lo?k at my ?age :: Skemca Costo
phengold reviews said...
Oh my goodness! Amazing article dude! Thank you, However I
am experiencing issues with your RSS. I don’t know why I
am unable to subscribe to it. Is there anybody else having
identical RSS issues? Anybody who knows the answer can you kindly respond?
Thanks!!
dOGJkT said...
Hi to all, because I am in fact keen of reading this web site’s post to be updated
daily. It consists of good data.
puravive pills said...
I just like the helpful info you provide on your articles.
I will bookmark your weblog and check again right here frequently.
I am somewhat certain I will learn a lot of new stuff proper
here! Good luck for the following!
kraken tor vtor run said...
Admiring the commitment you put into your website and detailed information you present.
It’s nice to come across a blog every once in a while that isn’t the same unwanted rehashed information. Fantastic read!
I’ve bookmarked your site and I’m including your RSS feeds to my Google account.
capecitabina precio en el Estado de Jalisco said...
Chane your profile picture and greeting occasionally, ?dd photos ?ith regard t?o your photo album, andd login regularly–t?is ?ill not onl? move you noticed, it wil? h?lp othe?s obtain a more varied ?nd up-to-date idea products constitutes downside.
Visit m? blog post – capecitabina precio en el Estado de Jalisco
Imatinib said...
Punic hair ?s coarser th?n head hair and nee?s morre ?n ?rder to soften ?hen carrying ?ut pubic tweezing
and waxing methods. Alternatively, ?ave a l?ng hot bath oor sta inn t?e shower t? o??e? w?ile
c?rtain the pubic ar?a receives a lot water.
Feel free t? surf to my web-site; Imatinib
bokep indo said...
Hello, i think that i saw you visited my site so i came to “return the favor”.I
am trying to find things to improve my site!I suppose its
ok to use some of your ideas!!
????? said...
Card Making Is The Top Gift ?????
AS said...
I simply couldn’t depart your site before suggesting that I actually
loved the usual info an individual supply in your visitors?
Is going to be again frequently in order to check out new posts
bbs.qupu123.com said...
125% Equity Home Loans ????????? (bbs.qupu123.com)
homepage said...
hey there and thank you for your info ? I’ve definitely picked up something new from right here. I did however expertise several technical issues using this site, as I experienced to reload the website many times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I’m complaining, but slow loading instances times will very frequently affect your placement in google and can damage your high quality score if ads and marketing with Adwords. Well I’m adding this RSS to my email and could look out for much more of your respective interesting content. Ensure that you update this again soon.
my web site – https://rituximab93578.digiblogbox.com/52984842/evolv-mlm-review-evolv-health-water-beverage-or-high-energy-drink-side-effects
bokep simontok said...
For the reason that the admin of this web page is working,
no hesitation very rapidly it will be renowned, due to its quality contents.
http://cfcnewlife.org said...
Nice to you, I am Ewa McAbee. Fishing is something she would never give to the top level.
He used pertaining to being unemployed but now he is a production and
planning officer but he plans on changing who’s. Minnesota
is the place he loves most.
Gold Patriot Passbook said...
Hi mates, how is all, and what you desire to say on the topic of this piece of writing,
in my view its genuinely amazing in support of me.
Shawnee said...
I would like to thank you for the efforts you’ve put in writing this
site. I am hoping to check out the same high-grade content from you in the future as well.
In fact, your creative writing abilities has encouraged me to get my
very own site now 😉
alpha tonic said...
Hey There. I found your blog using msn. This is an extremely well written article.
I will make sure to bookmark it and return to read more
of your useful info. Thanks for the post. I’ll definitely return.
phengold said...
I like the helpful info you provide in your articles.
I will bookmark your blog and check again here frequently.
I am quite sure I will learn a lot of new stuff right here!
Best of luck for the next!
The Growth Matrix said...
Have you ever thought about including a little bit more than just your articles?
I mean, what you say is fundamental and everything. But think about if you added
some great images or video clips to give your posts more,
“pop”! Your content is excellent but with pics and video clips, this
site could certainly be one of the best in its field.
Good blog!
Here is my blog post :: The Growth Matrix
Thabet said...
Thanks , I’ve just been searching for information approximately this subject for ages
and yours is the greatest I have found out so far.
But, what in regards to the conclusion? Are you positive about the supply?
memek becek said...
Yes! Finally something about bokep indo.
Blog said...
Blog Improving Search Engine Rankings – How To Properly Seo Your Blog Blog
Beryl said...
As the admin of this site is working, no uncertainty very shortly it will be renowned, due to its quality contents.
porn videos said...
Hi there, just became aware of your blog through Google, and found that it’s
really informative. I am going to watch out for brussels.
I’ll appreciate if you continue this in future. Lots of people
will be benefited from your writing. Cheers!
deep nude ai said...
Yesterday, while I was at work, my sister stole my iphone and tested to see
if it can survive a 30 foot drop, just so she can be a youtube sensation. My apple ipad is now
destroyed and she has 83 views. I know this is totally
off topic but I had to share it with someone!
provadent said...
If some one needs to be updated with hottest technologies after that he must be pay a visit this web page and be up to date everyday.
Feel free to surf to my web blog provadent
the billionaire brain wave reviews said...
This is the perfect webpage for anybody who wants to understand this topic.
You understand so much its almost tough to argue with you (not
that I actually would want to…HaHa). You definitely put a fresh spin on a subject that’s been discussed for
a long time. Great stuff, just excellent!
my web page the billionaire brain wave reviews
endoboost pro said...
I constantly emailed this blog post page to all my friends, as if like
to read it next my contacts will too.
Here is my web site – endoboost pro
dewascatter said...
Fine way of explaining, and nice article to get data on the topic
of my presentation subject matter, which i am going to
convey in university.
phengold said...
Marvelous, what a blog it is! This weblog
provides helpful facts to us, keep it up.
baja slot said...
Hello! Do you know if they make any plugins to
safeguard against hackers? I’m kinda paranoid about losing everything I’ve worked hard
on. Any suggestions?
SitusToto said...
Fascinating blog! Is your theme custom made or did you download it from somewhere?
A theme like yours with a few simple adjustements would really make my blog shine.
Please let me know where you got your design. Cheers
amazon review said...
An impressive share! I have just forwarded this onto a co-worker who has been conducting a
little research on this. And he in fact bought
me dinner because I stumbled upon it for him… lol. So allow me to reword this….
Thank YOU for the meal!! But yeah, thanks for spending some time to talk about this issue here on your website.