How to Profit from Direct Mail Part 3
Last week we covered the first two steps of your direct mail campaign; how to determine your target audience, and how to communicate to your target list and make them an offer that will entice them to act immediately.
This week we will cover the last three steps of your campaign:
- Developing a compelling direct mail piece
- Pick your timing
- Follow up
Develop a compelling direct mail piece
You are in control of how your format your message. Are you sending a letter? A brochure and a letter? A postcard? The format of your direct mail piece needs to be tailored to your target list, and reflect your product or service. A younger audience may respond to a postcard, but an older audience may appreciate a formalised letter. Ensure that whatever format you choose, the piece is professionally designed, prominently includes your logo and company branding, and is professionally produced.
This piece of paper has to act as an ambassador of your company – you absolutely need it to appear impressive and professional.
Pick your timing
Some products and purchase decisions are best made at certain times of the year, or the month. If your business or service is seasonal, then there are good times and bad times to try to generate leads. Consider the best purchase windows for the people in your target marketing. When do they get paid? When do they have the money to spend on your product/service? When do they spend the most money?
Anticipate these windows, and time your direct mail campaign accordingly. If you run a lawn sprinkler installation system and summer is your peak season, run a direct mail campaign mid-way through spring, and at the beginning of summer.
Some common time windows include:
• Holiday season (November – December)
• Fridays (paydays)
• The 15th and 30th of every months (also paydays)
• Seasons (spring, Summer, Fall, Winter)
• Financial cycles (year-end, tax time)
• Sports seasons (cricket, hockey, football, rugby, etc.)
Follow up
Comprehensive follow up to a direct mail campaign means two things:
1. Following up on your letter with a phone call or second letter
Often it takes more than a letter to get a potential customer to take action. This can be a result of the accuracy of your mailing list, your offer, the time of the year, or the quality of the marketing material (brochure). If you are certain that your mailing list is accurate and up to date, follow up the piece with a phone call, or sends another letter.
2. Recording, measuring and analysing your results.
It is essential that you evaluate each direct mail campaign based on your time and financial investment and your rate of response. How else will you be able to tell if it was a successful or effective strategy?
For each campaign, record and analyse the following information:
• Number of letters sent
• Number or responses as a percentage
• Number of sales directly resulting from the campaign
• Number of enquiries
• Total value of sales directly resulting from the campaign
Based on this information, determine if the campaign was successful (did it make you money?) or not. Consider making some changes to your list, your offer, or the piece itself, and try again.
If you want some help in putting together a great direct mail marketing strategy and running a good campaign visit: http://mybusinessdevelopmentacademy.com or make an appointment with me on : https://my.timedriver.com/62NK1
Until the next time.
Vernon Simpson, Nydes Business Coach
Coaching Business Owners and Executives to their next level of Excellence
7,410 Responses to “How to Profit from Direct Mail Part 3”
generic said...
where can i buy diflucan 1
?? ??? ?? said...
This piece of writing offers clear idea in support
of the new users of blogging, that genuinely how to do blogying and site-building.
?? ??? ??
?? ?? ??? ?? said...
Thanks for a marvelous posting! I genuinely enkoyed reading it, you may be
a great author.I will ensure that I bookmark your blog and will come
back at some point. I want to encourage you continue your great work, have a
nice day!
?? ?? ??? ??
pills said...
[url=https://baclofem.com/]baclofen cheap[/url]
online said...
[url=https://ciproo.online/]how to order cipro[/url]
??? ?? ??? said...
Today, I went to the beach front with mmy children. I found a sea shell and gave it to my 4 year oldd daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear
and screamed. There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is entirely off
topic but I had tto tell someone!
??? ?? ???
?????? ??? ??? said...
This design is wicked! You most certainly know hoow to keep a reader
amused. Between your wit and your videos, I was almost moved to start my
own blog (well, almost…HaHa!) Excellent job. I
really loved what you had to say, and more than that, how you pesented it.
Too cool!
?????? ??? ???
purchase said...
[url=http://bactrim.company/]order septra online[/url]
?? ?? ???? said...
I am actually happy to glance at this blog posts which contains lots of usaeful data, thanks
for providing such statistics.
?? ?? ????
pill said...
[url=https://advaird.online/]advair.com[/url]
????? ??? said...
Heya just wanted to give you a brief heads up aand let you know a few of the images aren’t loading properly.
I’m nnot sure why but I think itts a linking issue. I’ve tried it in twoo different web browsers and both show the sam results.
????? ???
pills said...
[url=https://aaccutane.com/]accutane capsules[/url]
?? ?? ?? ??? said...
Have you ever considered writing an e-book or guest
authoring on other websites? I have a blog based upon on the same subjects you discuss and would really like to have
you share some stories/information. I know my subscribers would enjoy your work.
If you’re even remotely interested, feel free
to shoot me an e-mail.
?? ?? ?? ???
sale said...
[url=https://ciprocfx.com/]cipro rx 500mg[/url]
cheap said...
[url=https://ibaclofen.com/]baclofen 40 mg price[/url]
medication said...
[url=http://avermox.online/]buy vermox 100mg[/url]
unsplash.com said...
Simply desire to say your article is as surprising.
The clearness for your post is simply nice and that i could assume you’re knowledgeable on this subject.
Fine with your permission allow me to seize your feed to keep updated with imminent post.
Thank you a million and please carry on the rewarding work.
purchase said...
[url=http://clomidsale.com/]clomid 50 mg tablet price in india[/url]
price said...
[url=http://modafinile.com/]order modafinil[/url]
?????? ??? said...
Very nice post. I simply stumbled upon your blog and wanted to mention that I’ve really loved surfing around your weblog posts.
After all I will be subscribing for your feed and I hope you write again very soon!
?????? ???
Rhea said...
I savor, lead to I discovered just what
I used too be having a look for. You have ended my four day lengthy
hunt! God Bless you man. Have a great day. Bye
??????? (Rhea)
cheap said...
[url=https://valtrexv.online/]valtrex tablets 500mg price[/url]
tablet said...
[url=https://finasterideff.com/]finasteride cheap[/url]
order said...
[url=https://albuterolp.com/]can you buy albuterol[/url]
price said...
[url=https://eflomax.com/]how much is flomax[/url]
youtube ???? said...
I’mnot sure where you’re getting your info, but good topic.
I nees to spend some time learning more or understanding more.
Thanks for excellent ibformation I was looking for this info for
my mission.
youtube ????
order said...
[url=https://bactrim.company/]bactrim in mexico[/url]
??? ??? ?? said...
I constantly spent myy half an hour to read this weblog’s content
daily along with a cup of coffee.
??? ??? ??
pill said...
[url=http://drdoxycycline.online/]buy doxycycline hyclate 100mg without a rx[/url]
drugs said...
[url=http://lasixor.com/]buy furosemide online uk[/url]
?????????????????? said...
I think this is one of the most important info for me. And
i am glad reading your article. But should remark on some general things,The site style is great, the articles is really great : D.
Good job, cheers
??????????????????
online said...
[url=http://lasixav.online/]lasix generic brand name[/url]
data analysis said...
Hi I am so delighted I found your webb site, I really found you
by error, while I was searching on Aol for something else,
Nonettheless I am hedre noww and would just liie to say thank you for a remarkable post and
a all round entertaining blog (I also love tthe theme/design),
I don’t have time to go through it all at the minute but I have saved itt and also added in your RSS feeds, so hen I have time I will be back to read much more, Please
do keep up the fantastic b.
data analysis
cheap said...
[url=https://rettretinoin.online/]price of retin a cream in india[/url]
cheap said...
[url=http://dexamethasoneff.com/]dexamethasone brand name canada[/url]
generic said...
[url=http://lasixtbs.com/]furosemide cost us[/url]
price said...
[url=https://dexamethasonen.com/]dexamethasone where to get[/url]
https://wiki-wire.win/ said...
Wonderful items from you, man. I’ve have in mind your stuff previous
to and you’re just too magnificent. I really like what you have obtained right here, certainly like what you’re stating and the way in which by
which you say it. You make it enjoyable and you still care for
to stay it wise. I can’t wait to read far more from you.
That is actually a terrific website.
medication said...
[url=http://accutanemix.online/]accutane online india[/url]
medication said...
[url=http://baclofenx.com/]baclofen otc australia[/url]
purchase said...
[url=https://acyclovirmc.com/]buy zovirax uk[/url]
pills said...
[url=http://odiflucan.com/]diflucan cost[/url]
medication said...
[url=http://enolvadex.com/]tamoxifen buy usa[/url]
purchase said...
[url=http://vermox.company/]vermox plus[/url]
??? ???? ????? said...
Superb, what a webpage it is! This web site provides helpful information too us, keep it up.
??? ???? ?????
???? said...
Hello! Do you know if they make any plugikns to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but
I’m not seeing very good gains. If you know oof any please share.
Kudos!
????
tablets said...
[url=https://lasixtbs.online/]furosemide cost in india[/url]
tablets said...
[url=https://tadacip.store/]tadacip 20 online[/url]
?? ???? said...
Hello there, I found your site by the use of Google even as looking for a similar matter, your web site ggot here up, it seems to be good.
I’ve bookmjarked it in my google bookmarks.
Hello there, simply become aware of your blog thru Google, and found that it’s reallly informative.
I’m going to watch ouut for brussels. I’ll bee grrateful
in the event you continue this in future. Lots of people shall be benefited out of your writing.
Cheers!
?? ????
online said...
[url=http://clomidsale.com/]clomid pills otc[/url]