How to Profit from Direct Mail Part 3
Last week we covered the first two steps of your direct mail campaign; how to determine your target audience, and how to communicate to your target list and make them an offer that will entice them to act immediately.
This week we will cover the last three steps of your campaign:
- Developing a compelling direct mail piece
- Pick your timing
- Follow up
Develop a compelling direct mail piece
You are in control of how your format your message. Are you sending a letter? A brochure and a letter? A postcard? The format of your direct mail piece needs to be tailored to your target list, and reflect your product or service. A younger audience may respond to a postcard, but an older audience may appreciate a formalised letter. Ensure that whatever format you choose, the piece is professionally designed, prominently includes your logo and company branding, and is professionally produced.
This piece of paper has to act as an ambassador of your company – you absolutely need it to appear impressive and professional.
Pick your timing
Some products and purchase decisions are best made at certain times of the year, or the month. If your business or service is seasonal, then there are good times and bad times to try to generate leads. Consider the best purchase windows for the people in your target marketing. When do they get paid? When do they have the money to spend on your product/service? When do they spend the most money?
Anticipate these windows, and time your direct mail campaign accordingly. If you run a lawn sprinkler installation system and summer is your peak season, run a direct mail campaign mid-way through spring, and at the beginning of summer.
Some common time windows include:
• Holiday season (November – December)
• Fridays (paydays)
• The 15th and 30th of every months (also paydays)
• Seasons (spring, Summer, Fall, Winter)
• Financial cycles (year-end, tax time)
• Sports seasons (cricket, hockey, football, rugby, etc.)
Follow up
Comprehensive follow up to a direct mail campaign means two things:
1. Following up on your letter with a phone call or second letter
Often it takes more than a letter to get a potential customer to take action. This can be a result of the accuracy of your mailing list, your offer, the time of the year, or the quality of the marketing material (brochure). If you are certain that your mailing list is accurate and up to date, follow up the piece with a phone call, or sends another letter.
2. Recording, measuring and analysing your results.
It is essential that you evaluate each direct mail campaign based on your time and financial investment and your rate of response. How else will you be able to tell if it was a successful or effective strategy?
For each campaign, record and analyse the following information:
• Number of letters sent
• Number or responses as a percentage
• Number of sales directly resulting from the campaign
• Number of enquiries
• Total value of sales directly resulting from the campaign
Based on this information, determine if the campaign was successful (did it make you money?) or not. Consider making some changes to your list, your offer, or the piece itself, and try again.
If you want some help in putting together a great direct mail marketing strategy and running a good campaign visit: http://mybusinessdevelopmentacademy.com or make an appointment with me on : https://my.timedriver.com/62NK1
Until the next time.
Vernon Simpson, Nydes Business Coach
Coaching Business Owners and Executives to their next level of Excellence
7,410 Responses to “How to Profit from Direct Mail Part 3”
tablets said...
how to buy doxycycline online
drugs said...
lyrica 75 mg capsule price
generic said...
doxycycline 40 mg generic
tablets said...
dexamethasone 6mg
?????????? said...
No matter if sokme one searches for his essential thing,
so he/she wishes to be available thst in detail, so that thing is maintained over here.
??????????
order said...
buy generic flomax
drugs said...
valtrex online australia
sale said...
can you buy cipro over the counter in canada
tablets said...
nolvadex 10mg
tablet said...
where can i purchase clomid
nova-wiki.win said...
I really like your blog.. very nice colors & theme. Did you
design this website yourself or did you hire someone
to do it for you? Plz reply as I’m looking to design my
own blog and would like to know where u got this from.
thanks
medication said...
tretinoin 0.5 australia
medication said...
tretinoin 0.05 gel cost
price said...
baclofen uk buy
?? ??? ??? said...
Hi, I do believe this is a greatt web site. I stumbledupon it
😉 I am going to revisit yet again since I bookmarked
it. Money and freedom is the greatest way to
change, may you be rich and continue to guide others.
?? ??? ???
??????? said...
Keep this going please, great job!
???????
4 ???? ?????????? ???????? said...
Do you have a spam issue on this website; I also am a blogger, and I was wondering your situation;
many of us have developed some nice practices and we are looking to swap techniques with other folks,
why not shoot me an e-mail if interested.
?????????? ???????? ???? ???????????? ????????? said...
???????? ???? ? ?????? ?????? ???? – ????????? ?? ????? ?? ?????????? ???????? ???? ???????????? ?????????
Ig ?? said...
Very quickly this web site will be famous amid all blog visitors,
ddue to it’s good content
Ig ??
purchase said...
clomid costs australia
generic said...
how to get diflucan
cheap said...
where to buy modafinil in canada
pill said...
clomid generic otc
medication said...
nolvadex 10 mg tablet
tablets said...
doxycycline pills cost
pills said...
where can i buy albuterol tablets
sale said...
buy clomid in usa
pills said...
flomax
tablet said...
baclofen india
??? ????? said...
I’m more than happy tto uncover this page. I want to to thank you
for ones time just ffor this fantastic read!! I definitely liked eveery little bit of it and I have you book-marked
to check out new information on your blog.
??? ?????
tablets said...
accutane 120 mg
drug said...
buy strattera online cheap
drugs said...
vermox online uk
cheap said...
ciprofloxacin sale online
pills said...
where to get metformin
drug said...
zovirax price uk
sale said...
baclofen otc uk
medication said...
where can you buy clomid online
medication said...
dexamethasone 40 mg tablets
pill said...
cipro brand name cost
data integration said...
I seriously love your website.. Great colors & theme.
Did you create this website yourself? Please reply back as I’m looking to create my own personal blog and would love to
find out where you goot this from or exactly what the theme iss named.
Thank you!
data integration
tablets said...
acyclovir cream generic price
??? ??? said...
Hi there! Do you know if they make any plugins to protect against hackers?
I’m kinda paranoi about losing everytuing I’ve worked hard on. Any tips?
??? ???
tablet said...
advair 500 50
tablets said...
flomax 40 mg
KPOPB2B said...
I pay a quick visit daily a few web sites and information sites to read articles, but this website
provides qualty based posts.
KPOPB2B
??? ??? ?? said...
Everyone lovves it when folks get together and share thoughts.
Great website, keep it up!
??? ??? ??
purchase said...
drug doxycycline
generic said...
tretinoin price in mexico
?? ?? ?? said...
I am now not sure the place youu are getting your information, but
great topic. I must spend some time learning much
more or working oout more. Thankk you for fantastic information I sed to
be in search of this info for my mission.
?? ?? ??