Direct REsponse or Bust!
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.
So, what does direct response marketing look like? Well, it comes in many forms, including:
- Direct mail
- Print ads
- Radio and TV ads
- Coupons or other incentives
- Telemarketing
Some of the advantages of direct marketing are:
- A great way to use free time during lulls in business
- Productive way to communicate and empower you to create more relationships
- Great way to up- and cross-sell to current customers
- Low cost way to rustle up new business
- Used as leverage to turn small sales into large sales
- Supplement your current marketing program
- Cost-effective way to reach target markets
- Offers measurable results
- Reach outside your local area for new business
- Increase the effectiveness of your sales force
These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.
“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham
Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.
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When many of us hear the “Fall Classic,” we automatically think of baseball’s World Series. I’m not sure that will be the case for future generations.
Yes, I’m being somewhat provocative with that line, but the WNBA Finals have arrived on the heels of what can only be described as a historic season for the league. Across a metric of statistics, it’s clear that America’s interest in the WNBA is at the highest point this century in large part because of Indiana Fever star Caitlin Clark.
Let’s start simple: Google searches. They’ve been higher this WNBA season, starting with the draft in April, than at any point since we’ve had data (2004). Searches for the WNBA are up over 300% compared to last season, up over 850% compared to five seasons ago, and have risen nearly 1,400% from a decade ago.
That is, the WNBA has been rising, and this year it really took off.
This interest has translated into revenue for the league. Attendance is up a staggering 48% from 2023. There wasn’t a single team with an average regular season home attendance of five figures (10,000+) in 2023. This season, there were six.
Leading the charge was Clark’s Fever. A little more than 4,000 people attended their average game in 2023, which ranked them second to last. This season, more than 17,000 did, a 319% rise that put them far and away ahead of any other WNBA team and ahead of five NBA teams, including the hometown Indiana Pacers.
We see the same pattern in merchandise. Sales are up 600% from last year. This includes the boost from rookie sensations Clark, who had the best-selling jersey, and Angel Reese of the Chicago Sky, who had the second-best-selling jersey.
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When my friends and I walked into homeroom on the first day of school this year, my teacher told all of us to put our phones in a black plastic box on an old desk by the classroom door.
Handing over our phones during class is an official school policy, and my teachers always make this announcement at the beginning of the school year. But teachers would usually forget about the box by third period on the first day, never to be mentioned again by the second day of school. This year, however, the policy stuck that entire first day — and every day since.
I asked my Latin teacher why the school was suddenly getting so strict on phones. It turns out that over the summer most of the teachers had read social psychologist Jonathan Haidt’s book “The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness.”
Haidt, the Thomas Cooley Professor of Ehtical Leadership at New York University Stern School of Business, argues that a phone-based childhood leads to mentally unhealthy kids who are unprepared for life and, in my Latin teacher’s words, it “really freaked us out.” Teachers were serious about taking our phones now.
It’s not just causing trouble at my school. Some 72% of public high school teachers in the United States say that cell phone distraction among their students is a major problem, according to a study published by the Pew Research Center in April. In high schools that already have cell phone policies, 60% of teachers say that the policies are very or somewhat difficult to enforce, the same study reported.
Several states have passed laws attempting to restrict cell phone use in schools, and California Gov. Gavin Newsom recently signed legislation requiring school districts to regulate cell phone use. At least seven of the 20 largest school districts in the nation have either banned phones during the school day or plan to do so.
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