Direct REsponse or Bust!
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.
So, what does direct response marketing look like? Well, it comes in many forms, including:
- Direct mail
- Print ads
- Radio and TV ads
- Coupons or other incentives
- Telemarketing
Some of the advantages of direct marketing are:
- A great way to use free time during lulls in business
- Productive way to communicate and empower you to create more relationships
- Great way to up- and cross-sell to current customers
- Low cost way to rustle up new business
- Used as leverage to turn small sales into large sales
- Supplement your current marketing program
- Cost-effective way to reach target markets
- Offers measurable results
- Reach outside your local area for new business
- Increase the effectiveness of your sales force
These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.
“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham
Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.
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Trailer trucks queue to cross into the United States at the Otay Mesa Port of Entry, in Tijuana, Mexico, November 27, 2024. Jorge Duenes/Reuters
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Since President Donald Trump won the election in November, businesses across the globe have been bracing for higher tariffs — a key Day One promise the president made.
But over a week into his presidency, Trump has yet to enact any new tariffs.
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That could change, come 11:59 p.m. ET on Saturday — the deadline Trump set for when he says he will slap 25% tariffs on all Mexican and Canadian goods and a 10% tariff on all Chinese goods.
The tariffs, he said, will be imposed as a way of punishing the three nations, which Trump claims are responsible for helping people enter the country illegally and supplying fentanyl consumed in the US.
Speaking to reporters from the Oval Office on Thursday, Trump said he meant business, especially with his tariff threats on Mexico and Canada. White House Press Secretary Karoline Leavitt also confirmed on Friday that Trump will levy the 10% tariff on China on Saturday.
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Should these threats be believed? Yes and no, said Trump’s former Commerce Secretary Wilbur Ross.
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The threat of blanket tariffs is likely being overstated, Ross said in an interview with CNN. “There probably will be exclusions, because there are some goods that just are not made here, will not be made here, and therefore, there’s no particular point putting tariffs on.”
Ross, who was one of a handful of initial cabinet members in Trump’s first administration who kept their position for the entire four-year term, said he advocated for such exclusions when he advised Trump on tariff policies.
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If you’ve seen images of the infamous double-level airplane seat concept and thought “that’s never going to happen” — maybe think again.
Aviation start-up Chaise Longue, the brains behind the controversial dual-level seat, announced today it’s “exploring some early stage concepts” with aviation giant Airbus.
This collaboration with an aircraft manufacturing heavyweight is a significant step in this seat design’s journey from college student project to potential in-air reality.
Designer and Chaise Longue CEO Alejandro Nunez Vicente tells CNN Travel he’s thankful Airbus sees “the true potential of two-level seating.”
An Airbus representative confirmed to CNN Travel that “Chaise Longue is exploring some early stage concepts with Airbus on two-level seating solutions for Airbus commercial aircraft.”
The representative added that “given the nature of this early phase level,” Airbus preferred “not to further comment at this stage.”
The crux of Nunez Vicente’s Chaise Longue seat design is the removal of the overhead cabin to allow two levels of seats in a single aircraft cabin.
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Nunez Vicente initially developed the design for economy cabins before last year premiering a business class/first class iteration.
CNN Travel tested out early prototypes of both concepts and concluded that while the lower level has definite claustrophobia potential, the increased leg room could cancel out the potential cabin fever for some passengers.
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While Trump craves political glory, Zelensky is fighting for something far more profound: his country’s survival, now and as a future viable, independent sovereign state. Trump’s decision to open talks with Russia in Saudi Arabia on Tuesday without Ukraine raised fears he’s targeting a quick agreement with Putin that he’d then impose on Kyiv.
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Zelensky warned last week at the Munich Security Conference that he would “never accept deals made behind our backs without our involvement.” But if Trump walks away, Zelensky would have to decide whether to fight on without US arms and ammunition and to rely on Europe’s lesser punch.
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Zelensky understands that he can’t count on US support with Trump in the White House and said last week it was time to form a European army because, “the old days are over when America supported Europe just because it always had.”
Trump has given few signs that he’s got Ukraine’s interests at heart. Last week, for instance, he echoed one of Putin’s rationales for the war, saying that Ukraine’s NATO aspirations helped trigger Russia’s invasion.
This new US empathy with the invader, rather than the invaded party, is why Europe’s participation in peace talks is necessary to even the playing field. But Trump is already looking beyond Zelensky, who was the recipient of the telephone call that led to Trump’s first impeachment in his first term. He said last week that Ukraine needs elections “at some point” after a peace deal and archly noted that Zelensky’s poll numbers were “not great.” This is another Russian talking point that Trump has picked up — even though the idea that Putin, who sustains his long rule with sham elections, has any credibility in talking about elections is absurd.
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